So, in the future, where is the new growth point of the frozen food industry? Which categories are most likely to usher in great development?
? Cold food media reporter | Lv Cuiping
? ? 1
Convenient dishes have become the "third carriage" to promote the development of cold food industry.
Convenient dishes are a category that many enterprises are paying attention to.
In the 20 18 annual report of Anjing Food, it is the first time to adjust "mainly engaged in the research, development, production and sales of hot pot products (mainly quick-frozen surimi products, quick-frozen meat products, etc.) and quick-frozen noodles and rice products" to "mainly engaged in the research, development, production and sales of quick-frozen foods such as quick-frozen noodles and rice products, quick-frozen dishes", and especially to increase the variety of quick-frozen dishes.
An Jing also upgraded the original "other products" to "dishes" and unified the original products such as Thousand Night Tofu, egg dumplings, tempura fish and fresh yuba into dishes.
Behind these actions, the 82 nd predicted the development prospect of quick-frozen vegetables: the 4 trillion catering market is facing the constraints of factors such as the increase in kitchen labor costs and rising property rents, and there is an urgent need for finished and semi-finished vegetables to save costs, stabilize quality and improve efficiency.
And Anjing's timely launch of dishes is precisely to seize this plate with the most growth potential.
Anjing's annual report shows that the income of quick-frozen vegetables in 20 18 was 395 million yuan, an increase of 45.86% over the same period of last year, which was twice the average growth rate of the company. The gross profit margin is 29.72%, which is also the highest among all categories of the company. It can be seen that although quick-frozen vegetables are new categories, the growth rate and gross profit are very considerable.
An Jing said that in 20 19, quick-frozen vegetables will continue to enrich the product line, and it is planned to launch products such as small crispy meat and fried lotus root strips.
In addition, Huifa Food, which has been focusing on conditioning meat products, has also introduced convenience dishes such as conditioning mutton skewers and lion heads. Huifa Food Annual Report shows that the revenue of string products in 20 18 years was 84 10/00000 yuan, with the growth rate of 15.80%, far higher than the two main categories of pills and fried products.
In the 20 18 annual report of Sanquan Food, the figure of "quick-frozen Chinese cuisine" also appeared, which was subsidized by the government and developed by Sanquan.
Sanquan Food has a certain foundation in the development of convenient dishes.
Many years ago, Sanquan Food introduced instant rice, including instant dish conditioning package. In 20 17, Sanquan Food upgraded instant rice and introduced a bowl of rice. The instant dishes are heated with a self-heating bag and then poured on the rice, which is suitable for outdoor picnics or outdoor activities.
Sanquan Food said in the annual report that although the growth rate of the quick-frozen food industry in China has slowed down, the market potential is huge, the product categories will be continuously enriched, and the sales channels are also rapidly evolving. In the future, with the increase of labor cost and store rent, semi-finished quick-frozen products will appear on consumers' tables in various forms, further promoting the industrialization process of traditional cuisine.
? ? 2
Pastry will stimulate the growth of rice and flour products.
In addition to convenience dishes, quick-frozen pasta is also a category that enterprises are very concerned about.
For many years, the industrial structure of quick-frozen food in China is unreasonable-glutinous rice balls occupy an absolute dominant position. But in recent years, catering channels, especially Chinese fast food chains, have developed rapidly. With the increase of store rent and labor cost, many catering enterprises choose to use quick-frozen semi-finished products instead of ready-made ones, which also promotes the rapid development of quick-frozen pasta.
In 20 18, Sanquan Food's pastry and other income was173.7 billion yuan, accounting for 3 1.33% of the total income, which was 19.84% higher than the same period of last year, far higher than traditional categories such as glutinous rice balls, jiaozi and zongzi.
In order to better serve this channel, in 20 12, Sanquan Food established the catering business department and launched green label products; Zhengzhou Fast Kitchen Catering Management Co., Ltd. was established on 20 16 to further enhance the professionalism of service, and its colorful vegetable steamed dumplings and other products were well received by end customers.
In addition, Sanquan is developing a variety of pastry products, including 300g cheese walnut steamed buns and Explosicum quicksand steamed buns, pictographic cakes of the zodiac, 720g miscellaneous grains steamed buns and 420g cream steamed buns. Sanquan Food will continue to take the lead in the pastry field.
At the same time, Anjing Food is also secretly ordering products.
As early as the commissioning ceremony of Anjing Food Sichuan Factory, Anjing Food first proposed to be a double leader in the hot pot material industry and the quick-frozen pastry industry.
In the annual report of 20 18, An Shi once again showed this ambition.
An Jing believes that the current competition pattern of quick-frozen noodle rice products industry is relatively stable, and the relative saturated growth rate of glutinous rice balls and jiaozi markets is not large, but the market potential of cakes is great and the growth rate is fast. For the pastry sector, according to the explosion ideas of "big single product, less specifications, less taste" and "omni-channel universal, regional sales", we will create super-large single products, continuously push the flour and rice products in East China to the whole country, and make the cakes stronger and bigger.
In the field of quick-frozen noodles and rice products, Anjing plans to introduce steamed fried buns, Osmanthus Jelly, fried dough sticks and other catering channel products, and continuously increase the sales of new products such as brown sugar cakes, quicksand buns and walnut buns.
Coincidently with Anjing Food, Huifa Food also stated in the 20 18 annual report that it would mass-produce quick-frozen rice flour products.
Huifa said that at present, the company's products are mainly quick-frozen prepared meat products, and quick-frozen rice flour products have not been mass-produced. However, when dealers sell quick-frozen prepared meat products, they also generally distribute quick-frozen rice flour products, and the demand of terminal catering and consumers for the two series of products is also homogeneous.
Therefore, in the future, Huifa Food plans to increase the research and development of quick-frozen rice flour products and expand the production and sales business; At the same time, with the help of the company's efficient marketing network and logistics network, quick-frozen rice flour products will quickly penetrate into the terminal market.
It can be predicted that the frozen pastry market will be very lively in the future.
? End?
Coordinator Wang Xiaoling
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