On June 12, official website felt that the cluster epidemic of bars in Paradise Supermarket in Chaoyang District was aggressive, and the difficulty coefficient of prevention and control exceeded the cluster epidemic in Xinfadi wholesale and sales market. At this stage, there are still risks of outflow and diffusion. When this round of COVID-19 epidemic has ended, and the normal work in big cities has resumed daily life discipline, the fall of Paradise Supermarket Bar has made many people's efforts and diligence fall short, and the experience and lessons are very heavy.
Based on all kinds of information on the Internet and the understanding of Lan Yu Culture, Art and Wine Planning Institute, Paradise Supermarket Bar may encounter an important crackdown. This epidemic not only exposed many weaknesses in epidemic prevention and control, but also let us find an innovative case of wine marketing and promotion. Although the epidemic in COVID-19 is sad, we should see opportunities in the pain and look for shining gold in the dark, and have both.
This round of COVID-19 epidemic was unexpected, and it also exposed the key weak links of epidemic prevention and control. Let's take a look at the "virus-infected person 199 1" that uncovered the weakness. The infected person 199 1 is a close contact with the COVID-19 epidemic found in a bar and now lives in Haidian District. He introduced himself that no nucleic acid test was conducted from May 26th to June 8th. During this period, he has been to restaurants, bars, enterprises and other gathering places. On the night of June 6th, I went to the Paradise Supermarket Bar (No.6 Gongti West Road) for medical treatment. On the evening of June 8th, I developed fever, and I didn't carry out nucleic acid test. On the morning of June 9th, I visited the bar of Paradise Supermarket again. On the same day, I reported that my nucleic acid test was positive, and I was diagnosed as a medical record on June 10.
In fact, many people have their own views on the prevention and treatment of the epidemic in COVID-19. I think Lan Yu Culture Winery Design Institute should first express its understanding and gratitude to the health and epidemic prevention personnel for their hard work. But we also need to know the greed and laziness in human nature, which is also the key to the emergence of this round of COVID-19 epidemic. The solution may be to rely on high-tech supervision to get rid of laziness and greed, which has been a traditional style for thousands of years and will not be solved for a while.
Let's start with the question. Because there is no deep participation in prevention and control, there is no dominant position, so let's start with objective facts. First, in the nucleic acid detection stage, it is extremely common to queue for a long time, 2 meters or 1 meter is simply a display, and there is no obvious mutual pollution. One is the contribution of protective masks, and the other is good luck. Some inspection technicians accidentally turned around in their mouths, and we don't know if we can check it in time, but the experience of stabbing the throat in the hospital outpatient department is really gone. Nucleic acid detection also lacks initiative. Many people may not have done Dna. How to ensure that all the tests are completed is not a question of human resources, but a question of high technology. We can talk a little about the supervision stage.
The second is the supervision stage. It can be seen from the suspected cases in the medical records that, firstly, Dna was not done for 14 days, which reflected the incompleteness of the examination. Second, access to various venues is actually a defensive measure to strengthen cooperation and inspection, but it will lead to too many loopholes in the system. Third, my illness has not been taken seriously, which shows that my ideas are still not timely, not to mention that these people who don't wear masks often appear.
In fact, the most important stage is the supervision stage. Everyone thinks I have a lot of active questions. Only by combining prevention and control with personal gains and losses in an effective stage can we ensure that all inspections are completed. For example, take the bus and subway, enforce the personal health code, and set up this management system in all public places and residential quarters. After one person checks, those who do not meet the prevention and control regulations are not allowed to enter the relevant places. This is also the most effective method.
"Paradise Supermarket", people who don't know it, probably feel that it is a shopping mall from its name, but it has Gankun in it. Lan Yu cultural and artistic liquor marketing and promotion planning agency has learned from many news media reports that Paradise Supermarket is both a shopping center and a bar. When the consumer comes, go to the freezer to get the wine immediately, and then go to the service desk to pay. After drinking, they danced in the noisy music in the shop. There are many kinds of wine. "Don't say that you have drunk it, and some have never even seen it."
Moreover, compared with the consumption level of other bars in Sanlitun, the wine in Paradise Supermarket is really "ultra-low price", and the average price is only 100 yuan. Even many stores come here to purchase goods and sell them in their own stores, which is good. Among the numerous comments of the public comment bar, "economic benefit" is also the most prominent symbol.
A few years ago, there were news reports that many people yearned for wine, and most of them were young people. There will be more than 100 kinds of brandy in the light beer sprinkler of Paradise Supermarket, and some consumers will drink it on the roadside as soon as they arrive. All kinds of brandy feel like roadside snacks.
Paradise Supermarket official website WeChat official account "Paradise Supermarket Bar" released a detailed introduction of "Paradise Supermarket Bar Past Life" on July 30, 2020, saying that Paradise Supermarket was originally a small shop.
The article shows that in 2000, Mr. Zhan and a single woman decided to do business and opened the first small shop on the road of life in Pingfang District, Xingfu Village, Sanlitun, Beijing. Later, in order to better support their families, the boss and proprietress rushed to Sanlitun Bar Street to set up stalls. 20 1 1 year, they decided to open a brandy chain convenience store in Sanlitun and gradually named it "Paradise Convenience Store", 20 165438.
According to the detailed introduction of the article, at first only ten tables, chairs and benches were provided in the store for the convenience of customers who want to drink brandy. 20 12, 165438+2004 10-2065438+September, the store was expanded and updated twice, and moved from the original 108 to No.4, Xindong Road, Sanlitun.
According to the article "Paradise Supermarket Pub" published on June 5, 2022, "Paradise Supermarket Workers Store and Beijing Head Office resumed business at 0: 00 on June 6, 2022", there are currently 12 stores in Paradise Supermarket, including 6 in Beijing and chain stores in Ann, Baoding, Changchun, Yinchuan and Linyi.
Paradise supermarket, to put it bluntly, all business ideas are in the meaning of the name. Shopping malls, a measure of quantity, belong to shopping scenes; A bar is a place to enjoy drinking and shopping. Bars in shopping malls are actually closed-loop control of shopping transactions and a service platform for young people to drink happily.
Sanlitun is a place where land is precious and fashionable. High turnover and gathering passengers have become popular here. There is no doubt that the location of Paradise Bar has occupied the advantage of passenger flow. How to make money is the second factor they consider when they are not worried about customers.
The typical trick of shopping malls is to attract customers through specialization and refinement, so as to complete the profit-making trick of walking volume. There are many kinds of bars in Paradise Bar, which is a very comprehensive liquor market. At the same time, the average transaction of 100 yuan can also bring a joy in Sanlitun, where handsome guys and beautiful women gather, which undoubtedly gives them a cost-effective enjoyment.
According to the low transaction to attract groups, according to the creation of bar-style drinking scenes, the happy requirements of young people are met, and the integration of sales experience is well completed. This kind of transaction brings together all kinds of groups that must be licentious, resulting in a lot of possibilities.
Holding customer resources in one hand and low-priced goods in the other, the two main funds promote each other, which is also the foundation of the success of Paradise Supermarket Bar, and good quality and low price become a reality here. It will be an excellent choice for drinking water sales market and an important social networking platform for young people. Focusing on young people's drinking, all related goods will find their own sales market here, and specialized and refined shopping malls will be further expanded. The creation of a platform for purchasing and consuming services has really started the infinite potential of these shopping malls and bars.
Lan Yu Culture Winery Design Institute found that the competition in China liquor market is still fierce at this stage. Even if a new national standard for liquor is introduced, it will be the most profitable for head enterprises. How to highlight popularity? The platform thinking of live high Hanhai and Paradise Bar is worth learning.
Everyone expects that the prevention and control of the epidemic will be strengthened, and a large number of marketing methods will be exposed to help the economic development recover as soon as possible.