From indebted waiter to millionaire CEO, Haijilao "new head" facing the dilemma of how much?
Haijilao was once China's premier hot pot company, Haijilao's stores in almost every major city in China have existed, however, because of Haijilao's former CEO Zhang Yong's poor judgment, resulting in Haijilao's serious financial losses, so Haijilao chose to replace the new leader? Yang Lijuan, then this new leader and what dilemmas are faced with? First, Haidilao is currently facing huge losses need to be dealt with According to Haidilao's financial report shows that Haidilao's actual income in 2021 is 41.112 billion yuan,but the loss reached 4.163 billion yuan, so much loss is almost more than the sum of the past few years of profit, and the loss is not only the loss of money, but also the loss of money, which is the most important thing for the future of the company. It can be said that the current financial situation of Haidilao has been precarious, how to face the huge losses to turn losses into profits, this is a very difficult problem, but also Yang Lijuan on the hands of the first big problem that needs to be solved. And for the catering industry, the company's reputation itself accounts for a large part of the attraction of customers, if the current Haijilao has such a huge loss, the company's reputation will not be good to where, this time want to turn the loss into profit is really difficult. Second, Yang Lijuan himself is capable of taking charge of the new group Yang Lijuan has no education and background, purely by their own struggle to become an important figure in the sea salvage, it can be said that early Zhang Yong's seabed salvage every step of the way there is Yang Lijuan's participation, but as a a person with no background, Yang Lijuan is capable of dealing with the new seabed salvage! But is Yang Lijuan capable of handling the new Hai Di Lao well? Here we have to draw a question mark. After all, when the executive and when the subordinates of the difficulty is completely different, sometimes the eyes and resources are more able to change the fate of a business, so that Yang Lijuan, the new executive can quickly learn on the road to make decisions beneficial to the development of Haijilao, which is also a problem that needs to be confronted. Third, how to get back to Haidilao's customers We can see from Haidilao's annual report, Haidilao's turnover rate has been reduced, which explains the loss of Haidilao's guests is very serious, a guest-oriented industry, the loss of guests means death, but we look from the whole, China's hot pot industry is actually in a steady rise in such highlighting Haidilao's guests, the loss of guests means death. This highlights the bleakness of Haidilao more obvious, the loss of guests how to solve, how to stand out in the competition of the new hot pot restaurant, this is the third major problem Yang Lijuan to face. However, I believe that Yang Lijuan, who was born from the grassroots, should understand that the customer is God, as long as the customer can afford, healthy food and price transparency, I believe that Haidilao will have a successful day.