How should a good door head be designed? What are the places that need our attention? Let's take a look at it with Ligu Design.

First, the name of the storefront should be clearly expressed

One of the most important functions of the storefront is to convey to customers who I am, what I do and what I can provide for you, so that it can be targeted at the customer group, and customers will form a clear understanding of the storefront once they have consumer demand. Nowadays, many stores focus on giving people a high-end and unique feeling when designing the front door. They just display the brand name and store name, but the specific industry category is unknown. If consumers don't know what you do, how can you expect them to enter the store?

second, the design of the door head should match the consumer group

many stores have the idea that designing the door head with high-end atmosphere and bright appearance will definitely attract customers to shop, but this is not the case. Therefore, if the texture brought by the door does not match the consumption power of its own accurate consumers, it will easily lead to the loss of accurate customers. For example, the average consumption capacity of a store is around 71 yuan, but the whole door is too high-end, which makes people feel that this is a high-consumption storefront, and customers will not experience it when they measure it. Therefore, the facade design is not the more beautiful and the higher the end, the better. First of all, it must be suitable for its own brand and meet its own expectations in the hearts of customers.

Third, the necessary innovation should be coordinated with the whole

The door head design should be able to show its own brand characteristics, and it is not conducive to the advertising effect for the storefront and the formation of a deep impression in the hearts of consumers. Therefore, the door design can be innovated to attract customers' attention, but this does not mean that the design can be unconstrained. How can it be unique? The design that is divorced from the industry characteristics and brand characteristics will be too grandiose, giving people a feeling that it is difficult to understand and approach. The door design that is difficult to get close to the consumer group is undoubtedly a failure. According to the store name that the owner wants to make, three aspects should be considered first.

1, do the bit to set.

Signs can be made in many places, some on roofs, some on walls, some on marble walls and some on glass surfaces. First, make sure the place to be placed, the size of the position, whether there will be shelter around, choose the installation method, and make a satisfactory door sign.

2. Selection of materials

Doing it can save and calculate costs for customers according to their requirements, and make suitable products according to the environment and effects. Compared with 2113, if used outdoors, you can choose 314 stainless steel. And indoor choice of ordinary 211 can be, there is almost no difference in appearance, and the price is indeed saved by more than 5261. Another example is resin word, where outdoor use may encounter various problems, and we will also suggest installing boundless characters with similar effects.

3. Style design

Different styles are designed according to different business scope. The signboard design of women's clothing store will have a strong sense of fashion, and the colors can be bright and eye-catching. Men's 4112 is installed as a suit shop, and the signboard is generally more solemn; The signboard of children's wear store 1653 should be cheerful and lively to attract parents and children.

The refreshing and distinctive signs make customers walk into the store and gradually become regular customers. The background color is grayish white or red, and the text should be three-dimensional and golden. The lighting effect is good. A good door depends on the matching of colors, and at the same time, it corresponds to the next question. Your aesthetic is good and you should be able to grasp it! The color of wood must be a jumping color. You can make your own store name into a certain shape to attract customers. < P > Of course, marketing is also essential. If you want to stand out in a big business environment, marketing means must be attractive enough.