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What are the characteristics of hotel consumer groups?

1. Dietary needs. Hotel catering can provide consumers with all kinds of food, which not only meets people's physiological needs, but also allows people to enjoy the special flavor of food, increase experience and increase knowledge; Therefore, hotels need to be as diverse as possible in terms of diet and have distinctive tastes.

2. The need for good health. Hotel consumers will feel that the food quality, hygiene and safety of hotels are much higher than those of roadside shops, which is beneficial to their health. Therefore, hotels should pay attention to improving the hygiene in the restaurant diet.

3. The demand of social communication. The hotel is originally a place for people to make social contacts, visit relatives and friends, have normal social contacts, make new friends, or get together with the whole family to meet the individual's needs for love and belonging. Therefore, hotels can provide space and high-quality services for consumers' social activities, and create a high-end, comfortable, harmonious and safe atmosphere for social activities.

Extended information:

Maslow's hierarchy of needs theory plays an important role in modern behavioral science. Maslow's hierarchy of needs theory is one of the five theoretical pillars of interpersonal relationship theory, group dynamics theory, authority theory, hierarchy of needs theory and social measurement theory in management psychology.

Maslow's hierarchy of needs theory has been absorbed by behavioral science and has become an important theoretical issue in behavioral science. Maslow's hierarchy of needs theory shows that although travelers have different needs, they need to have something in common. From low to high * * * is divided into five levels.

Baidu Encyclopedia-Maslow's hierarchy of needs theory