what are the outdoor advertisements?
A Division of advertising industry:
At present, when people study outdoor media, they can be roughly divided into two types according to the "dynamic" characteristics of outdoor advertising:
The main types of outdoor advertising are fixed billboards and mobile advertisements
1. Fixed billboards
(1) Large advertising billboards, mainly referring to billboards on the external walls of buildings, generally have a large area.
(2) Sidewalk billboards refer to small billboards, light boxes, column advertisements on both sides of the sidewalk, or advertisements released from signs, which are generally 2-5 meters away from the ground. Relatively low, effective communication
(3) Traffic advertisements are mainly set up in some public places related to traffic, such as stations, airports, expressway and bus stations. Traffic advertising refers to the use of public transport (trains, cars, subways, ships, aircraft, etc.) as a medium to release advertising information. The main forms are car body advertising, car interior advertising, seat cover advertising, ticket advertising, etc. The biggest difference between traffic advertising and outdoor advertising is that traffic advertising is a mobile advertising medium, and its communication scope is much more flexible and broad than outdoor advertising. Moreover, the population who take public transport is relatively mobile, and reading objects spread all over the society, which is helpful to improve the popularity of goods. In addition to improving the popularity of goods, traffic advertisements also help consumers to know the detailed information of products. For example, advertisements in cars are mostly a pastime for passengers to kill time, so they can convey detailed information about products. Generally speaking, the production and release costs of traffic advertisements are relatively low, so it is worth making good use of them as auxiliary media. However, when releasing traffic advertisements, it should be noted that because of its wide audience, the target objects of advertisements are not targeted, so they must be reasonably used in combination with the contents of advertisements.
(4)POP advertisement: POP (p1f1f purchase advertisement rising), also known as selling place advertisement, is the floorboard of all on-site advertisements made inside and outside shopping places (department stores, shopping centers, shopping malls, supermarkets and convenience stores), and is divided into outdoor POP advertisements and indoor pop advertisements. However, strictly speaking, POP advertising is also a part of outdoor advertising. I list it separately because in recent years, with the development of large-scale sales venues in China, POP advertising has developed into an important means of store advertising.
outdoor POP advertising: including all forms of advertising outside shopping places, such as banners, light boxes, posters, posters, facade decoration, window arrangement, etc. Indoor POP advertising: including all forms of advertising in shopping places, such as counter display, counter advertising, air hanging advertising, model advertising, etc.
POP advertisers are mainly * * * consumers' on-site consumption, because the advertisements on the sales site help to arouse consumers' previous memories of the goods, and also help to create an on-site buying atmosphere, thus * * * consumers' desire to buy.
2. Mobile advertisement
(1) Bus body advertisement
(2) Hot air balloon, airship (ship) advertisement
(3) Professional advertising vehicle, also known as DAV advertising vehicle, is a kind of special vehicle with advertising machines on the left and right sides and the back of the carriage.
but sometimes, we also divide outdoor advertising media into electronic and non-electronic. As the name implies, electronic advertising media must use electricity to achieve the information display effect of advertisements, including TV wall, LED display screen and Neon. Non-electronic advertisements are advertisements other than these electronic advertisements, generally traditional billboards.
B professional division of advertising managers:
outdoor advertising refers to advertising billboards, light boxes, neon lights, electronic display screens, physical models, balloons and other outdoor advertising carriers set by public buildings, structures, venues and spaces owned by others.
1. According to the different ownership of the venue, outdoor advertisements can be divided into two categories: outdoor advertisements on public land and outdoor advertisements on non-public land. Outdoor advertisements for land used by the public * * * refer to outdoor advertisements set in the sky space on the land (including buildings and structures on the ground) that has not been sold or has the right to use by * * * * or within the land used on both sides of the highway. Outdoor advertising on non-public land refers to outdoor advertising set on the land (including buildings and structures on the ground) where the right to use has been transferred, that is, on the real estate owned by the owner or other objects owned by the owner.
second, according to the set position and form, outdoor advertisements can be divided into advertisements attached to buildings, floor-standing advertisements, space advertisements and other types of advertisements. Details ...
What is outdoor advertising?
outdoor advertising refers to advertisements set, hung and posted by using buildings, spaces and means of transportation in public or private venues.
outdoor advertising may be one of the earliest existing forms of advertising. The earliest form of outdoor advertising is usually to put some eye-catching signs on the conspicuous place on the outer wall of the house. Archaeologists have found many such marks in the ruins of ancient Rome and Pompeii. There is an outdoor advertisement excavated from the ruins of ancient Rome that a property is for rent, and there is one on the wall of Pompeii to attract travelers here.
in the following thousands of years, even with the continuous development of printing, broadcasting, television, cable communication and the internet in recent years, outdoor advertising has always been one of the most widely used media in building brands and transmitting market information.
The advertising expenses spent on outdoor media in recent years, including floodlit billboards, bus shelters, single columns, subway posters, buses and airport advertisements, are enough to prove its universality. -Since 1991, it has been growing at an annual rate of 25%, much faster than newspapers, magazines, radio and television. According to a recent survey in media magazines (2111), in China, outdoor is the second best media after television, delivering information to the public.
Common types of outdoor media:
Single media-usually purchased separately when purchasing outdoor media, such as spotlights, single columns, neon lights, walls, flip-flops, etc.
online media-media that can be purchased in groups or packages, such as bus shelters, car bodies, subways, airports and railway stations.
Reference: a571/22fg/wenan/14
What is outdoor advertising? What are the specific contents? What is included?
[outdoor advertising] Common outdoor advertisements include: high-column billboards, roadside billboards, light boxes, LED billboards, neon billboards, outdoor TV walls, etc. Now there are even advanced outdoor advertising forms such as balloons and airships. In the modern society with the rapid development of science and technology, outdoor advertising has also quoted many new materials, new technologies and new devices, and has become a kind of art to beautify the city, which is one of the signs of the economic development of the city.
What kinds of outdoor advertisements are there
With the continuous development of science and technology, outdoor advertisements are becoming more and more popular in today's society. There are many types of outdoor advertisements, and the uses of different types of outdoor advertisements are different. Let Hefei Luminous Word Company introduce them below. There are many outdoor advertisements. In a broad sense, all outdoor advertisements are outdoor advertisements. According to different types, outdoor advertisements are divided into many types. According to different materials, different workmanship and different uses, outdoor advertisements are all kinds of advertisements. Generally, outdoor advertisements are called outdoor advertisements. Common outdoor advertisements include: roadside billboards, high-pillar billboards (commonly known as anti-aircraft guns), light boxes, neon billboards, LED billboards, etc. Now there are even advanced forms of outdoor advertisements such as balloons and airships. Outdoor advertising production has been developed in recent two or three years. Nowadays, many advertising companies pay more and more attention to the creativity and design effect of outdoor advertising. All walks of life are eager to quickly enhance corporate image and spread business information, and all levels of * * * also hope to establish a city image and beautify the city through outdoor LED billboard advertisements. All these provide great market opportunities for outdoor advertising production, and therefore put forward higher requirements. In the modern society with the rapid development of science and technology, outdoor advertising has also quoted many new materials, new technologies and new devices, and has become a kind of art to beautify the city, which is one of the symbols of the degree of economic development of the city. The types of installation of outdoor advertisements can be divided into two categories. The first category is: self-made outdoor advertisements, which refer to the names (including logos) of enterprises, institutions, individual industrial and commercial households or other social groups set by using signs, light boxes, neon letters and other media forms to register their registered addresses in their own units and using their own or leased buildings and structures. The second type is: commercial outdoor advertising refers to commercial advertisements on urban roads, highways, railways, ground parts of urban rail transit lines, management areas of rivers and lakes, squares, buildings and structures, with light boxes, neon lights, electronic display devices, display boards, etc. as carriers and on vehicles.
what are the main forms of outdoor advertising?
Main types of outdoor advertisements: fixed billboards and mobile advertisements
1, fixed billboards
(1) Large advertising billboards, mainly referring to billboards on the external walls of buildings, generally have a large area, and some of them even exceed 511 square meters.
(2) Sidewalk billboards refer to small billboards, light boxes, column advertisements on both sides of the sidewalk, or advertisements released from signs, which are generally 2-5 meters away from the ground. Relatively low, effective communication
(3) Traffic advertisements are mainly set up in some public places related to traffic, such as stations, airports, expressway and bus stations. Traffic advertising refers to the use of public transport (trains, cars, subways, ships, aircraft, etc.) as a medium to release advertising information. The main forms are car body advertising, car interior advertising, seat cover advertising, ticket advertising, etc. The biggest difference between traffic advertising and outdoor advertising is that traffic advertising is a mobile advertising medium, and its communication scope is much more flexible and broad than outdoor advertising. Moreover, the population who take public transport is relatively mobile, and reading objects spread all over the society, which is helpful to improve the popularity of goods. In addition to improving the popularity of goods, traffic advertisements also help consumers to know the detailed information of products. For example, advertisements in cars are mostly a pastime for passengers to kill time, so they can convey detailed information about products. Generally speaking, the production and release costs of traffic advertisements are relatively low, so it is worth making good use of them as auxiliary media. However, when releasing traffic advertisements, it should be noted that because of its wide audience, the target objects of advertisements are not targeted, so they must be reasonably used in combination with the contents of advertisements.
(4)POP advertisement: POP (p1f1f purchase advertisement rising), also known as selling place advertisement, is the floorboard of all on-site advertisements made inside and outside shopping places (department stores, shopping centers, shopping malls, supermarkets and convenience stores), and is divided into outdoor POP advertisements and indoor pop advertisements. However, strictly speaking, POP advertising is also a part of outdoor advertising. I list it separately because in recent years, with the development of large-scale sales venues in China, POP advertising has developed into an important means of store advertising.
outdoor POP advertising: including all forms of advertising outside shopping places, such as banners, light boxes, posters, posters, facade decoration, window arrangement, etc. Indoor POP advertising: including all forms of advertising in shopping places, such as counter display, counter advertising, air hanging advertising, model advertising, etc.
POP advertisers are mainly * * * consumers' on-site consumption, because the advertisements on the sales site help to arouse consumers' previous memories of the goods, and also help to create an on-site buying atmosphere, thus * * * consumers' desire to buy.
2, mobile advertising
(1 Geng bus body advertising
(2) hot air balloon, airship (ship) advertising
(3) professional advertising vehicle, also known as DAV advertising vehicle, is a kind of special vehicle loaded with advertising machines on the left and right sides and the back of the carriage.
but sometimes, we also divide outdoor advertising media into electronic and non-electronic. As the name implies, electronic advertising media must use electricity to achieve the information display effect of advertisements, including TV wall, LED display screen and Neon. Non-electronic advertisements are advertisements other than these electronic advertisements, generally traditional billboards.
what does outdoor advertising do?
I think there are three advantages:
1. Establish a brand image. The so-called "big image is of course outdoors";
2. Enhance brand memory, which comes from repeated impression impact;
3, which is the main media and way to promote brand integration.
what are the ways of outdoor advertising?
it's just some walls and light boxes.
in the medium term, it is building TV and outdoor LED screen;
the latest, LED mobile advertising car;
Shanghai Jingxiang LED advertising car and LED advertising car, the company is a company specializing in the research and development, production, sales, leasing and commercial operation of LED advertising cars.
what is the outdoor advertising price?
Outdoor advertisements are divided into many categories, such as bus advertisements, bus shelter advertisements, high-speed anti-aircraft guns, outdoor big-name advertisements, etc. Only according to specific categories can we get a quotation. Outdoor media network is a good place to go and drink. More exciting, let's drink together!
what kind of outdoor advertisement does this belong to? 5 points
The first one is a light box advertisement, and the second one is a road flag.
what does outdoor advertising do?
there are two kinds of outdoor advertising penalties, one is outdoor advertising sales, and the other is outdoor advertising maintenance.
I don't know the official description of outdoor advertising sales. In layman's terms, it means to find customers who need outdoor advertising, visit them at home, and promote customers to advertise in your company. Is sales.
maintaining that means maintaining outdoor advertising space. If it is broken, stolen or regularly, it needs to be repaired and cared for.