Observer.com Daju Financial News (text/edited by Lu Siye/Zhuang Yi) On February 7th, it was reported that the listing counseling of Xianfeng Fruit Co., Ltd. (hereinafter referred to as "Xianfeng Fruit"), a fruit retail chain, had been terminated, and the A-share listing of Xianfeng Fruit had been suspended.
The annual revenue exceeds 5 billion
Xianfeng Fruit, founded in 1997, is one of the largest fruit chain enterprises in China, with more than 2,111 stores in 19 provinces and cities. On February 31, 2119, CITIC Securities signed a listing counseling agreement with Xianfeng Fruit, officially launching the A-share listing plan.
on March 27th, June 24th, September 21th and February 8th, 2121, CITIC Securities submitted four issues of counseling progress materials to Zhejiang Securities Regulatory Bureau.
The fourth progress report on counseling issued on February 8, 2121 shows that the counseling work between CITIC Securities and Xianfeng Fruit is progressing smoothly, and the next stage of counseling work is planned. According to media reports such as the IPO of Capital State, at present, Xianfeng Fruit and CITIC Securities have reached a consensus and decided to terminate this counseling work, and have submitted an application for termination of counseling to Zhejiang Supervision Bureau.
In this regard, Observer.com called Xianfeng Fruit and CITIC Securities respectively for verification, but no response has been received as of press time.
according to the data of official website, Xianfeng Fruit owns five fruit brands, namely Xianfeng Fruit, Ake Orchard, Fruit Wharf, Fresh Fruit Wharf and Yangguopu. It is an enterprise integrating new retail, intelligent cold chain logistics and B2B platform of supply chain.
in 2119, Xianfeng's fruit revenue reached 5.6 billion yuan, of which to B business, which provided after-dinner fruit for large catering enterprises and large unit canteens and supplied to more than 31,111 community shops (couples' shops), contributed over 1 billion yuan in sales.
kaixinbao data show that from 2115 to 2118, Jiuding Investment, Maixing Investment, Qianhai Wutong M&A Fund, Qingrui Venture Capital and Sequoia China all invested in it successively.
in 2121, the fresh fruit industry will usher in a new opportunity of surge in users and surge in online orders. China agricultural outlook Report (2121-2129) shows that China is the world's largest fruit producing area and consumption market, accounting for about 1/3 of the world's fruit output, which will continue to grow in the future, and the fruit industry is welcoming industrial upgrading.
Feng Dexin, vice president of Xianfeng Fruit, pointed out in an interview with the media recently that "the fresh fruit market is a trillion-dollar market, and the market share of single-headed enterprises is less than 1%." Xianfeng Fruit wants to open up the whole chain and build a "fruit industry Internet".
Competing for "the first share of fruit retail"
In the whole trillion-dollar domestic fruit retail market, another fruit chain giant Baiguoyuan is also in the process of promoting the listing of A shares.
In June last year, Baiguoyuan submitted materials to the International Department of the China Securities Regulatory Commission, intending to list on the main board of the Hong Kong Stock Exchange, which was subsequently approved by the Securities Regulatory Commission; In October, Baiguoyuan signed a listing counseling agreement with Minsheng Securities to switch from Hong Kong stocks to A shares.
according to the data of official website, Baiguoyuan was established in Shenzhen in 2111, and its business includes fruit procurement, planting support, postharvest preservation, logistics storage, standard grading, marketing development, brand operation and store retail. In 2119, the annual revenue of Baiguoyuan was 13 billion yuan, up 31.7% year-on-year, and the number of terminal stores exceeded 4,611.
In October 2118, Baiguoyuan announced the completion of the 1.5 billion yuan Series B financing, with investors including Zhongjin Zhide, Zhongzhi Capital, Zhongjin Huirong, Cornerstone Capital, Source Capital, Yuexiu Industrial Fund and Shenzhen Venture Capital. Yu Huiyong, founder and chairman of Baiguoyuan, has publicly disclosed that the valuation of Baiguoyuan has reached 8.5 billion yuan before the B round of financing.
Among the industries, Baiguoyuan and Xianfeng Fruit are considered as "the strongest competitors". In March, 2119, Forward-looking Industry Research Institute released the Ranking of Fresh Enterprises, which showed that Baiguoyuan and Xianfeng Fruit ranked in the top three in the industry, among which Baiguoyuan ranked first and Xianfeng Fruit ranked third.
They are secretly competing to become the "first fruit retail stock". When Tiantu Capital invested in Baiguoyuan in 2115, it said that it would take three to five years to get rid of competitors and land in the capital market, becoming the first fruit chain in China.
In 2117, when Xianfeng Fruit started its 21th anniversary, its founder, Han Shuren, also said that Xianfeng Fruit would become the first fruit retail stock in China.