I would like to share my story with you.

Don't be conceited about starting a business.

Get up at 7: 11, open the door at 7: 31, tidy up the shop for an hour and officially welcome guests at 8: 31. Skillful conversation with customers, successful planning of every store's marketing activities, watching the store's sales performance climb. As a post-81s generation, the daily profit of starting a business for one year now averages more than 1,511 yuan. However, half a year ago, I was still sighing at the store that was losing money every day. I realized the comprehensive innovation of the store in half a year. Today, I will tell you my experience in the past six months, hoping to help more entrepreneurs. The article is a little long, which may not meet the taste of modern people, but I just want to tell my friends who want to join me about my experience and feelings on the road to starting a business. I don't want everyone to take a detour like me. Friends who like it can read it, and friends who don't like it can go back to sleep.

I graduated from college in p>2119, and like most students, I always had a strange and urgent impulse to step out of the ivory tower and enter a complicated society. The dream I had as a student should be realized in the polishing of society. I feel passionate when I think about it! When I was in college, because my family was poor, I always dreamed of having a shop of my own after graduation, and I worked hard to improve my family conditions.

I majored in marketing in college, which is also related to my dream of opening a shop. I wanted to realize my dream of starting a business as soon as possible with what I learned after graduation, but I didn't know how naive I was until I came out. Without funds, experience and a deep understanding of society, it is difficult or even impossible to start a business. I stayed at home for two days, and sent back between my dream and reality. It seems that I can't find the way forward. Looking at my parents with white hair, I feel really distressed. I don't even have the ability to give my parents a comfortable life. I slammed my head and hated myself for nothing. However, people always have to face the reality, and the reality will not allow me to be so depressed all the time.

I decided to put down my dream to work, accumulate and hone for the time being. One week, I found a job in sales. I am not a dull person. Plus the knowledge I learned at school, I did this job easily. Talk with customers, push a cup for a change, answer customers' questions skillfully, and skillfully let customers place orders. In the two years of work, my business volume has reached 11 million, and I have more than 111 thousand myself. In the eyes of many people, I have succeeded, and sometimes even I feel that this is enough. I have a stable job, make a lot of money, and my boss likes it. Isn't this what most people pursue? But it's really terrible to think about your hypocritical faces when you are with customers. I know it's not me. In the long run, a hypocritical face may become my true self. There is a saying, "How many people still remember their dreams in the polishing of society?" Yes! I can't be crushed by reality. I have to start a business and have my own shop.

on October 8, 2111, I resigned, regardless of other people's surprise and unusual strictness, and it was not as painful as going to work when I just graduated. I clearly remember that day, because it was the day when I started my business, and I was going to sprint to my dream!

during my two years of work, I understand that starting a business must choose a good industry. I thank the society for giving me such experience and unique market analysis ability so that my first venture will not end in failure. After the investigation in the market and online, I found that the old Beijing cloth shoes are a new product, and the cloth shoes industry is also an industry with a short history. Investing in the cloth shoes industry has low cost, high profit and fast return on investment, just like the original sports shoes, when they were first listed, everyone who joined first earned money. In addition, cloth shoes are comfortable, environmentally friendly and breathable, which caters to people's needs of environmental protection and low-carbon leisure life. It is also an inevitable trend to replace sports casual shoes and leather shoes in the future. In addition, the price of cloth shoes is moderate, and the retail price is mostly below that of 211 yuan, which is easily accepted by consumers.

Soon I decided to join the entrepreneurial army in the old Beijing cloth shoes industry. While doing market research, I found that there was no way out for bulk goods and wholesale. The final result of bulk goods was to go into the quagmire of "price war". I hope my friends who want to start a business must be clear about this, because this is the conclusion I have made on the basis of a lot of market research and the success of the store now. The current market is a market for cultivating brands, and the popularity of brands will greatly reduce the difficulty of starting a business.

At the beginning of p>2112, I chose an old Beijing cloth shoes brand called Heji, because this brand was mature in the market at that time, and they had their own characteristics in the market with serious product homogeneity. They made their own health care magnetic therapy series, which was not available in other brands. I believe this is also a testimony of brand strength. When I contacted and joined, their headquarters told me that their advantage was marketing, brand operation and "one-stop nanny service". I laughed when I heard this. I studied marketing and worked in marketing for two years. I believe I can do a good job in the store without any so-called guidance. My purpose is only to use the brand as my own entrepreneurial platform and springboard!

after the site selection, decoration, showcase making and product selection, my store opened. I was really excited to look at the quaint "Heji Old Beijing Cloth Shoes" sign on the door and the antique decoration style of the store. Because this is the witness of the beginning of my ideal, I have not become most people. I am still fighting for my ideal and turning it into reality. I want everyone to know that I can do it!

I set the week before I opened the store as the trial operation stage, and the headquarters called and said that there was a marketing plan, but I refused. I want to use my own ability to do a good job in the shop and prove that I have the ability to realize my dream alone. I opened the business, and I made a discount activity based on my own experience. I think the activity will definitely attract a large number of customers, because the discount I ordered is very low, and almost no one in the shops on the street has made such a discount. However, after the opening of firecrackers, few customers came to the store, although I shouted loudly outside the store and tried my best to attract customers with all my accumulated experience in my work. Finally, a customer came into the store. I tried my best to explain the product knowledge to the customer, but I found that I actually didn't know what was good about my product. Apart from saying a few simple characteristic words, such as "comfort, breathability and health preservation", I couldn't say any words that could describe the advantages of the product. Now I really understand what interlacing is like a mountain. I used to be like fish and water in my previous work, but now I am nothing. Facing the customers in front of me and the cloth shoes on the display case, I racked my brains to praise my products with all the compliments, but in return, it was really the customer's "look again", which made me turn around and walk away, leaving me standing in the dazzling products.

after a month, the sales of the store still didn't improve, and the daily sales were only three or four hundred yuan. In addition to rent, water and electricity, the store is actually running at a loss. But I still firmly believe that this is only temporary. I firmly believe that with my own learning and experience, I can definitely make the store formal. I just need more efforts. Every day after I go home, I always grab a few mouthfuls of rice at random and go into the bedroom to learn product knowledge, analyze product characteristics, locate product consumer groups, and consult all kinds of available materials. Every night, I toss and turn until one or two in the morning. I just hope that my dream will come true early and my parents will feel at ease early.

Time flies quickly. It's May. I know the performance of old Beijing cloth shoes like the back of my hand, and I feel more calm when facing customers. The sales volume of the store has also improved slowly, and the daily sales volume has also improved slowly. However, the store still can't get rid of the shadow of loss. I feel that my efforts have not received any return, and I am confused and have no direction at first. I don't know what I should do next in order to change everything in front of me. I go home at night and fall asleep. I don't have the slightest strength to think about the store. I feel like I'm walking into a bottomless pit and slowly falling down in fear and helplessness until I fall to pieces. I used to wonder if I was destined to be mediocre, if my ideal was too unreliable, and I had the idea of giving up several times. However, looking at my parents whose savings on bank cards are decreasing and their bodies are getting rickety, I told myself that I can't give up, and I can't stop as long as my life continues to struggle.

when I was lying in bed, I suddenly remembered to open a shop. They told the brand headquarters what services they had, marketing support and "one-stop nanny service". They didn't use the services and programs they gave because of their overconfidence or even conceit. Now, the reality blows my ego to pieces. I don't want to talk about face now. Let go of my so-called experience and self-confidence and go to see or learn from them and then devote myself to the improvement of the store. I also hope that this headquarters will not let me down.

The next day, I dialed the phone over there. On the phone, I poured out all my troubles and helplessness to the person on the other end of the phone. No matter whether he really understood or not, I was comfortable to say it. Let me wait for two days at the other end, and they will make a complete planning plan for me according to my situation. Oh! Whatever. Whether you live or die depends on this time. I spent the longest two days in my life in anxiety and helplessness, and I also tasted the torment of waiting.

on the third day, I finally received the promotion plan from the headquarters of Heji. The moment I opened the plan, I was shocked. I was full of dozens of pages, from the skills of distributing leaflets to talking with customers, from the display skills of products to the cooperation of various marketing methods, from how to avoid price wars to how to truly make the store a brand ..... I really regretted my previous ignorance when I saw these. I only knew the discount and dared to say that I wanted to make the store bigger and bigger. It was really a slippery record. I decided to temporarily close the store for a few days, so that I can not only save the water and electricity costs of the store, but also concentrate on studying the planning scheme. In the face of this planning case, I really felt a long-lost hunger for knowledge. I didn't dare to leave a word or even a punctuation mark. I called the headquarters of Heji when I didn't understand the problem. Fortunately, they were also very enthusiastic and willing to answer my questions and give me positive guidance. In this process, I really felt what is the power of the brand, understood what is the real store marketing planning, and I also understood that entrepreneurship and ideals can never be realized with funds and so-called personal experience. Entrepreneurship needs a team with real ability to support it. I can only say that those successful entrepreneurs who fight alone are very lucky!

after five days' sleepless nights, I initially learned and understood the connotation of the planning case, and I can't wait to apply this knowledge to the operation of the store. I first asked a few students who worked as holiday workers to tell them the skills of distributing leaflets. On the first day, they helped me to distribute 311 leaflets. Although the number was small, there were a lot of customers, a total of 132! ! This achievement is unimaginable for an old shop, and my sales reached 2111 yuan that day, and my net profit reached nearly 811 yuan! My old Beijing cloth shoes store made a profit for the first time. When I was lying in bed at night, I was still excited to recall the achievements of this day, and I didn't sleep well all night. In the next few days, while insisting on distributing leaflets, I started marketing activities such as "try-on", "affiliate marketing" and "affiliate marketing" in the store. Although I have heard of them before, I don't know what they are and how to operate them. During the one-week marketing, my specialty store has undergone earth-shaking changes, with a daily profit of 1,111 yuan and 156 members. These members are my loyal customers in the future!

After this activity, my old Beijing shoe store has become a well-known shoe store here. In the next few months, my store has also maintained a good sales performance, and now the average daily turnover has reached about 1,511 yuan. I finally got out of the shadow of failure and embarked on the road of real brand entrepreneurship! The most real thing is that the deposit on my bank card is increasing day by day, and my parents' faces are slowly smiling. Yesterday, when I knelt in front of my parents, I said, "Mom and Dad, I have the ability to make you live a comfortable life, and I have the ability to repay your for his kindness!" At that time, our family embraced happily, letting tears wash away the setbacks and sufferings of these years, and venting the joy of entrepreneurial success and the vision for the future!

My entrepreneurial story is over here. Maybe some friends will call me melodramatic and say so much. However, I still want to say that from my entrepreneurship, I understand that no matter what I do or do, I should not be too conceited or too confident. I should be good at accepting other people's opinions and growing up under the protection of brands. Doing business is not a joke. Only by learning real marketing can we do business well. Just like what Beijing Cloth Shoes Headquarters told me: products are only the carrier of marketing, and marketing is the weapon for shops to make money! Yes, how many people really know brand marketing now? How many people are really not conceited in starting a business? I am lucky that I didn't go too far on the wrong road, and finally I firmly grasped my ideal in my hands!