With the continuous development of the catering industry, many stars began to open their own restaurants, from hot pot restaurants to tea shops. However, we will also see that more and more star shops are experiencing problems, so is the star aura really that important in the catering industry? I think the star aura has some function and value, but it is not the decisive factor in catering.

firstly, we can't deny that star aura is of great help to their restaurants. First of all, these stars themselves have a certain fan base, so their fans are the first wave of consumers in their restaurants. Secondly, people are curious and follow. Although we may not be familiar with some stars, we are often full of curiosity when we meet a star shop. Therefore, many people will go to the store for consumption because of this curiosity. At the same time, stars will have greater publicity channels and popularity, so their stores will have higher exposure. Therefore, the star aura will make their stores have higher sales.

second, the star aura is not the most important point in restaurants, but the quality and cost performance of food are the most important parts to attract customers. For most people, star shops are just an attempt at curiosity. Whether you will choose to spend again in the future depends on the service of the restaurant and the value of the food. For example, some star shops sell goods at sky-high prices under the banner of stars, and such shops are bound to have no repeat customers. At the same time, whether it is a star or an ordinary restaurant, quality is always the first. If a store can't guarantee its food safety and service, then whether it has a star aura or not, it will not be successful. Moreover, the star aura is also a constraint on them in this case, and star shops are more likely to be concerned. Therefore, if these star stores really want to get a good reputation, they must make better food and services than other stores.

So, what do you think of the star opening a shop?