(a) purpose
Satisfy the current growing demand for cartoon peripheral derivatives, to create a place to have *** with the hobby of the people gathered together, together to share the fun of the cartoon, enriching the public's spare time, cultivate this sunrise industry shortage of talent, for the national output of modern new talent. Our team goal is based on animation, development in animation, success in the team.
(2)Introduction of the store
The store mainly deals with comic books, dolls, ragdolls, accessories and cosplay related clothing. The animation industry is an industry full of creativity, so the opening of the animation comic store must have the corresponding characteristics, features. We will specialize in the development of a feature plate to allow customers to play their own creativity, drawing their favorite anime characters or create their own anime image.
(3) Strategy
We are based on all the people who love animation, and utilize the locomotive effect of animation and TV works to lay a good foundation for the development and operation of consumer groups. And in the subsequent product development, we will develop the specialty boards and other projects, which will cultivate people's interest in animation works and form a good reputation, and at the same time increase many potential consumer groups.
Two, industry market analysis
(A) Market introduction
Animation has been loved by the world since it was created at the beginning of the last century, and at the beginning of this century, with the new generation of mature animation culture gradually becoming the main consumer group of the animation products, coupled with the recent years, the improvement of the material standard of living, and the high speed of the development of the spiritual civilization, so that animation and additional industries gradually began to move towards a more and more stable development, which is the most important factor in the development of the industry. In addition, the improvement of material living standards and the rapid development of spiritual civilization in recent years have gradually led the animation and add-on industries to embark on a broader and deeper path. At the recent stage, the animation industry and its derived peripheral products are more and more favored by the majority of animation fans, especially some peripheral products have penetrated into different fields in daily life, including physical products such as game culture, animation featured clothing, game simulation toys, ornaments, decorations, etc., and also cultural products such as music, pictures, books, etc. However, at the same time, it can be found that a lot of products have been used in the animation industry, which are not only for the animation industry, but also for the animation industry, which is the main consumer group. But at the same time, we can also find that many cities (even large cities) on the streets of the animation store is poor! Many people want to buy anime peripheral products can only be through the way of online shopping to carry out, the above is the same to the sales of animation derivatives to provide a huge space for development.
(II) Target Market
From the survey, we can easily see that the popularity of the anime works is the highest among the teenagers, and we can also see that the popularity of the age group of 31-40 years old is also relatively high. Therefore, our market positioning and sales targets are mainly set on these two age groups. 1. Student group Most of the consumers in the age group below 25 years old are students, which is our main consumer, and animation products are also the most popular among students, with a great demand for consumption. For example, there are more than 20,000 students in our school, and most of them are animation lovers, so the market potential is huge. 2. The hobby group mainly refers to the salaried consumer group above 25 years old, we are mainly in the age group of about 30 years old, and there are many animation lovers, although the number of people can not be compared with the student group, but their purchasing power is far more than the student group.
(3) Customer Purchasing Guidelines
The consumer concept of anime fans is different from the general consumer concept, and there are two main points: 1. Fanaticism Generally, a good anime (film and television) works will give birth to a large number of fanatic consumers in a short period of time, and during this period of time, they will have a strong willingness to buy, and they can even accept a slightly higher pricing as long as the products are exquisite. Therefore, we have to keep up with the pace of animation works in replenishing and updating our stock.
2. Uncertainty When an anime fan buys a product that is a derivative of his or her favorite anime character, it is often a temporary choice. These consumers are mainly interested in the aesthetics and sophistication of the product. To summarize, we focus on the exquisite degree of the product, in the general environment on the premise of the product pricing is too high, we may wish to start the price positioning a little lower, so that not only can achieve the results of the thin profit and more sales, but also quickly enhance the store's popularity.
Three, 2010-2015 China animation industry market survey forecast and investment outlook analysis report
Animation industry, although for our country is relatively young, but the future is broad. 2009 year, China's animation production organizations independently produced a significant increase in the number of animated films. 2009 national production of domestic animated cartoon TV*** 249 131,042 minutes, the number of animated cartoons produced in China is also very high, but the number of animated cartoons produced in China is also very high. In 2009, 249 domestic television animation films*** were produced, totaling 131,042 minutes, an increase of 28 per cent over 2008. Twenty provinces and central television stations nationwide*** produced completed domestic television animation films. The top five provinces and cities in terms of the number of animation films produced are Hunan Province, Jiangsu Province, Zhejiang Province, Guangdong Province, and Beijing Municipality. 2009 saw the remarkable results of the preferential support policies for the domestic animation industry introduced by the State Council and local governments, and the continued growth of animation production enthusiasm in some major cities, as well as the continuous growth of animation industry clusters. 2009 saw the brilliant achievements of domestic original animation, which resulted in the production of such animation products as the "Pleasure Animation", the "Pinky's", the "Pinky's", and the "Pinky's". In 2009, domestic original animation made brilliant achievements, creating some classic cartoon images such as "Pleasant Goat", which broke through the dominant situation of foreign animation. China has a broad animation market, and the formulation of animation industry development plans around the world is in full swing, creating their own "animation capitals" one after another. Beijing has started to build an international first-class animation and cartoon industry center; Shanghai, Guangzhou and Fuzhou have initially formed an industry chain with online games, animation, mobile games, stand-alone games and game-related industries. All of this has directly led to the upward mobility of the domestic animation market. There is a huge market space for animation products themselves,
and the market space for derivatives of animation products is even bigger. The annual sales of children's food in China is about RMB 35 billion, the annual sales of toys is about RMB 20 billion, the annual sales of children's clothing is more than RMB 90 billion, and the annual sales of children's audio-visual products and all kinds of children's publications is RMB 10 billion. To a certain extent, the future development and marketing of these industries depend on the driving force of the new industry of animation, and so on, China's animation industry will have a huge space for development with an output value of more than one hundred billion yuan.
Four, the latest cartoon store business strategy
New industry cartoon store, want to get higher profits, the development of a good business strategy is very important, first of all, the market forecast, to understand the needs of customers, to fully grasp the competitor's situation, as well as the market marketing strategies and methods, and so on.
There is no such thing as a new business, but there is a new business. "The first step is to develop a new and unique product or service. "New" is another form of innovation, a refinement of an existing product.
They are the best of the best and the cheapest of the cheap. Although the business is less than others to earn a little but sold quickly, the total account is still making money, and the store has established a good reputation, for the future to win more credibility.
The same product is available in all stores, and the same product is available in all stores, and the same product is available in all stores. The same goods, in the case of all have, are cheap, are new, are brand-name, "early" will be an important condition of the competition for victory.
People abandon me, people take me to give. Although there is a "hoarding" side, but seize the opportunity to sell, although expensive, you can get a lot of profit from it.
The following strategies we choose to use in business:
1, in line with the store business circle The choice of store site is good or bad, directly affecting the future business performance. So open a store, the most basic consideration is based on the industry to be operated as well as the business policy to select the appropriate geographic location and business district. At the same time, due to some objective reasons, may also be suitable for a certain industry before the business district, now may not be suitable, then, we have to consider changing the location as soon as possible.
2, suitable for the target consumer group before opening the store, we will select the shopping area of the customer's age, income, gender, occupation and other detailed market research, and then based on the results of these surveys to open the store and design business principles. 3. Effective publicity We will strengthen the publicity to consumers to stimulate their desire to buy. Especially in the stores on the main street, the design must be attractive. Every year, animation festivals are held in major cities and regions, and they are very good opportunities to promote products and raise awareness. We can also organize our own exhibitions to promote ourselves.
4, store design less surround The environment and atmosphere of the store is very important, directly related to the consumer's impression of our store, related to our store's business performance. Therefore, in the design, we will be based on the characteristics of their own products and the characteristics of the target consumer groups to design. One of the things we pay special attention to is the design of the aisle, there should not be too many loops, so that the customers can visit all the products unintentionally. Where there are passages, we will design something unique to attract customers and turn disadvantages into advantages. In addition, we will not let customers feel that there is a barrier in the display of goods or in the design of the front desk.
5. Effective display of merchandise The display of merchandise is very critical, if you can make customers see at a glance, easy to select, easy to buy, it will invariably promote sales. So display goods we will be properly categorized, neatly arranged to facilitate consumers to find the products they want without difficulty. 6, increase customer shopping fun Today's customers are no longer satisfied with just being able to buy the goods they want, they also want to enjoy the fun of shopping. Therefore, in the design of the store, in addition to considering its own business, size and customer class, product display
List of factors, for the service attitude, decorative design and lighting and so on we have to pay attention to.
7, focus on the efficiency of sales The design of the store should take into account the promotion of sales efficiency. From the reception of consumers to the packaging of goods and the collection of payment, we must leave appropriate space for our staff to move around, so that these actions can be carried out quickly and efficiently. In addition, product replenishment and inventory should be institutionalized. 8, the decoration should be variable At present, most of the stores are almost all quite solid building, so when the need to remodeling is very difficult. Therefore, when designing the equipment or structure of the store, we should try our best to choose materials or designs that can be changed in a timely manner and have a high degree of variability. This allows us to make timely adjustments to fit each season's popular anime staples.
9. Direct sales of physical stores The main use of direct sales, the most traditional, but also the most reliable way of sales. For the store in the surrounding area there is a huge consumer group, this is the best sales tool.
10. Internet virtual store promotion For the current trend of young consumers keen to buy online sales strategy, online virtual store can not only expand the customer base, the store's visibility also has a lot of promotion.