2. Product features: Master Kong green tea is made of natural raw materials such as green tea, pectin, sour agent and sweetener. It has the characteristics of freshness, good taste, unique taste and easy drinking and digestion.
3. Target group: healthy consumers such as teenagers, women and office white-collar workers.
4. Promotion strategy: Master Kong Green Tea adopts various promotion strategies, such as giveaways, sweepstakes and coupons. And in supermarkets, convenience stores, online shopping malls and other sales channels for promotion.
5. Advertising: Master Kong Green Tea carries out various advertising activities, such as TV advertisements, outdoor advertisements and online advertisements. And strengthen brand promotion and popularity through celebrity endorsements and healthy food recommendations.
6. Social marketing: Master Kong Green Tea actively participates in various social media activities, such as Weibo and WeChat, and interacts with netizens anytime and anywhere to increase brand affinity.
Generally speaking, Master Kong green tea has successfully entered the younger and healthier market through its health, fashion and convenience. From brand marketing, product innovation, channel expansion and other aspects. All of them have been successfully practiced, and they have strengthened their expansion and continued to deepen the market.