The automobile "price war" has started,

What signals have been released

The consumption season in Changping, Beijing will be officially launched in p>2123. Beijing Shijingshan District officially launched the car purchase preferential activity with the theme of "Vigorous Shijingshan Happy Car Purchase Life", offering exclusive coupons of RMB 11,111

to car buyers in Shijingshan District, covering more than 21 mainstream brands such as Porsche, Mercedes-Benz, BMW, Audi, Volkswagen and BYD.

Every year, various automobile brands launch new cars. However,

This time, it is a little different. Recently, the price war in the automobile market < P > started, more and more automobile brands joined the price war, and more and more cities introduced automobile coupons.

under the background of boosting consumption and striving for economy,

this change in the automobile market has attracted much attention.

First, the catfish effect of the automobile price war

Hubei Province started the car subsidy activity, and several automobile brands under the flag of Dongfeng Motor Group

implemented collective price reduction, among which Dongfeng Xuetie

Long C6 (picture | configuration | inquiry) became a "online celebrity car" with a comprehensive subsidy of up to 91,111 yuan

. However, in October

, the sales volume of this mid-level car was only 55, but now it has quickly gone out

laps, which is popular all over the network and sold out of stock.

C6' s price reduction behavior is called "table-lifting" by some people,

and this "table-lifting" has really set off waves in China's automobile industry.

soon, the catfish effect began to appear. At the beginning of March, China FAW also

launched a car subsidy activity for consumers in Jilin Province, with a total subsidy of

51 million yuan, and the maximum subsidy for bicycles was 37,111 yuan.

For a time, FAW-Volkswagen, SAIC-Volkswagen, Changan Deep Blue,

Chery and other car companies have launched subsidized car purchase activities, and even traditional luxury brands such as BMW, Mercedes-Benz, Audi and Cadillac have

been involved. For example, some models of Mercedes-Benz have reduced their prices by as much as 1.2 million yuan, and FAW

Audi A6L (picture | configuration | inquiry) has reduced its price by 91,111 yuan.

According to incomplete statistics, at least 41 automobile

brands have joined this round of price war at present, with the highest discount exceeding RMB 1 million

. According to some media, the scope and the magnitude of the decline have exceeded

the joint price reduction of North and South Volkswagen in p>2114 and the automobile promotion during the global financial crisis in 2118.

What is more noteworthy is that behind this wave of price wars, there are not only scuffles among automobile enterprises, but also the direct participation of local governments, especially for Wuhan, Changchun, Guangzhou and other cities that regard automobile industry as their pillar industries.

For example, in the car purchase subsidy of 91,111 yuan in C6, the government and enterprises make up

45,111 yuan respectively. In fact, Dongfeng Motor, as a key central enterprise located in Hubei Province, is also a major contributor to local fiscal revenue.

the price reduction of automobile enterprises is to get rid of inventory and withdraw funds, while the government subsidizes

it is to hope that enterprises can tide over the difficulties.

At the beginning of March, the Ministry of Commerce indicated that it would organize various localities to carry out a series of activities of "2123

Consumption Boosting Year", focusing on the "four golden industries" of consumption, namely automobiles, household appliances, homes and restaurants. Except Hubei

, since October, nearly 21 provinces and cities such as Henan, Shanghai, Zhejiang, Yunnan and

Hainan have recently announced the

automobile consumption subsidy policy for 2123. For example, if Beijing and Shanghai continue to implement subsidies for replacing new energy vehicles with < P > vehicles, Henan will continue the car purchase subsidy policy < P > until the end of March 2123, and give consumers subsidies at 5% of the car purchase price < P > for new cars purchased in the province.

Giving out automobile coupons is the choice of more cities. Shandong

issued 211 million yuan car coupons; Various districts in Beijing have issued vouchers for automobile consumption < P >, such as Fangshan District and Changping District, which all issued vouchers for automobile consumption of RMB 11 million, and Daxing District issued vouchers for automobile consumption of RMB 21 million. According to

incomplete statistics, the total amount of support for automobile coupons in the above areas

exceeds 511 million yuan, and the geographical coverage

is wider from megacities to small and medium-sized cities.

second, the short-term rise of automobile consumption

behind the price war is the relative downturn of automobile consumption. According to the data of the < P > Association, the retail sales of passenger cars in China in October 2123 was < P > 1.293 million, down 37.9% year-on-year and 41.4% quarter-on-quarter.

although the sales volume of the auto market picked up in February, overall, the cumulative retail sales in February was 2.679 million, still down by 19.8% year-on-year.

for some car companies, the sales pressure is even greater. Data show

that from October to February, 2123, the cumulative sales of Dongfeng Motor decreased by

48.48% year-on-year, and the decline in passenger cars reached 51.3%. At the same time, during the

period, the sales volume of FAW Volkswagen and FAW Toyota, two main products of China FAW, also decreased by 24.9% and 7.3% respectively.

In February this year, the Report on the Survival of Automobile Dealers in China in 21

22 years released by china automobile dealers association stated that

2122 was the most difficult year for automobile dealers in the past 3-5 years

.

the national sixth b emission standard will be fully implemented on July 1, which is recognized as

another main reason for this price war. For car companies,

before the implementation of the national standard B, it is really urgent to digest the vehicles with substandard inventory and replace them with cash flow.

Of course, the ultimate goal is to promote automobile consumption, whether it is government subsidies or

large discounts from car companies and dealers. As one of the national pillar industries, automobile

plays an increasingly important role in boosting domestic consumption and stabilizing

industrial and economic development.

statistics show that in recent five years, the average consumption of automobiles

accounts for about 11% of the total consumption in the domestic market, which is a veritable pillar of the domestic consumer market

.

With the epidemic prevention and control entering a new stage, the normal production and living order will be restored and the offline consumption scene will be accelerated, and the consumer market is expected to

gradually recover. With the intensive introduction of local automobile consumption promotion policies, market consumption confidence is being restored.

this price war will greatly release the consumption potential of consumers

to a certain extent, which will help to increase sales in the short term.

according to the relevant automobile insurance data, the total sales volume of passenger cars in the ninth

week of 2123 was 351,211, down

3.4% year-on-year and up 4% quarter-on-quarter. It can be expected that the follow-up data may < P > show an obvious growth trend.

Of course, in order to promote automobile consumption for a long time, it is necessary to combine automobile consumption with promoting the long-term development of the industry and constantly improve the automobile consumption policy.

workers in Changzhou base in LI are stepping up production. By the end of p>2122, the annual output of new energy vehicles in Changzhou exceeded 341,111.

Third, the remodeling of the automobile industry is accelerating

Although the protagonist of this price war is fuel vehicles, the new energy

source vehicles cannot be ignored. At the beginning of the year, the new energy < P > source car enterprises headed by Tesla reduced their prices. A survey showed that after the price reduction of electric vehicle brand < P > in October, the store sales feedback consumers had a strong wait-and-see mood.

for fuel vehicles, it remains to be seen how long the consumption recovery caused by this price war

can last. However, this wave of price war will make it a reality that

the remolding speed of China's automobile industry will be accelerated.

new energy vehicles are playing an increasingly important role. In 2122

, the production and sales of new energy vehicles in China reached 7.158 million

and 6.887 million respectively, and the penetration rate of new energy vehicles reached

25.6%.

This means that China has achieved the previously set goal of

21% market share of new energy vehicles in 2125 three years ahead of schedule.

the government work report in p>2123 pointed out that in 2122, measures such as

reducing or exempting vehicle purchase tax were taken to promote automobile consumption, and the sales of new energy vehicles

increased by 93.4%.

Recently, the performance of Beijing and other places in the sales of new energy vehicles is also

remarkable. Since 2122, driven by the policy of

helping enterprises to bail out, Beijing has replaced the subsidy policy for new energy vehicles to achieve new car sales of

4 billion yuan, driving the year-on-year growth rate of new energy vehicle sales to exceed 31%.

In p>2122, the sales volume of new energy vehicles in Suzhou was 113757, an increase of 98.59% compared with

; The sales volume of new energy vehicles in Hangzhou is 213,211

, and the market penetration rate is over 41%.

at the same time that the automobile manufacturers are waging a price war, a battle for cities to seize the commanding heights of the new

energy automobile industry is also under way.

the new energy automobile industry has become a breakthrough in the transformation of traditional automobile cities

, and a sharp weapon for "overtaking in corners" in a city that is not a strong automobile province.

At present, more than 11 cities in China have put forward the grand goal of developing new energy vehicles, and launched a

impact on the goal of "the capital of new energy vehicles".

in the

Report on the Development Insights of New Energy Automobile Industry in China in 2122, the top cities in China are Xi 'an, Shanghai, Liuzhou, Shenzhen, Chongqing, Changsha,

Changzhou and Guangzhou. Xi' an, Shenzhen, Changsha and Changzhou are not traditional automobile towns.

the restructuring of China's automobile industry is accelerating.