Xinduhui, located in Pudong, Shanghai, is a large-scale commercial complex integrating shopping, catering and entertainment. With the aim of "gathering fashion and enjoying life", it has built a comprehensive consumption place that integrates top brands, gourmet restaurants, cinemas, KTV and other commercial and entertainment facilities. The opening of Xinduhui not only provides a fashionable and high-quality living place for Pudong, but also attracts consumers from all over the country to experience it and become a new tourist card for Shanghai.

Xinduhui pays attention to experiential marketing in its business model, and has created a number of theme experience areas, such as farm theme areas, cultural and creative areas, smart home areas, etc., to provide consumers with more detailed and rich consumption experiences. At the same time, Xinduhui also actively practices social responsibilities, such as launching facilities such as "mother and baby room" and "smart bracelet" to provide consumers with more intimate services. All these make Xinduhui favored by young consumers and family consumers and become one of the most popular fashion consumption places in Shanghai.

In short, Xinduhui, as a fashionable commercial brand in Shanghai and even the whole country, is not only a place for shopping and consumption, but also a consumption center integrating leisure, entertainment, culture and socialization. The concept of "enjoying life" advocated by it aims to let consumers get a higher quality, more comfortable and more pleasant life experience.