27-year-old, a middle-level cadre of the world's top 300 central enterprises, took the initiative to leave and change careers. From a department deputy with 40+ subordinates and a monthly salary of 2W+, to an ordinary employee of new media operation. You ask me if I regret it? I really regret it. Qiangong Brand Town Building! Brother, I am also a standard post-95, graduated from 16, and entered a central enterprise in the electricity construction industry; 18 International Belt and Road Project to Africa; In 20 years, he was transferred back to the company headquarters and promoted to a middle-level cadre, realizing what his brothers called a dog in the moon. If you studied civil engineering like me, you wouldn't ask me why I changed careers. The construction industry is the partner of this project. Even if I have been the deputy director of the headquarters, the group will give an order. Indeed, "no one knows which will come first, tomorrow or the accident." Dude, I'm almost 30 years old and I'm squatting on projects in the middle of nowhere every day. I've never even been in love. 2 1 After the Spring Festival, the idea of changing careers planted seeds in my heart. Changing careers is not the same as changing jobs. Changing careers means that all previous work experiences are in vain, and all previous efforts are in vain. It is said that the career needs to choose a good track, and the workplace also needs to choose a good track. After studying the 20+ industry report and recruitment software such as Zhaopin, BOSS and Hook, I set myself the goal of joining the new media operation post for three months. But it's easier to set goals than to practice, brothers! When the engineering class changed from zero foundation to new media operation, I encountered a very realistic problem at the beginning of my study: I almost lost my self-study ability and stayed in the state of exam-oriented education in which teachers drew key points and brushed questions before exams. I searched a bunch of books on the operation of Douban high-scoring new media on the Internet. After reading them, I can't understand the specific work of new media operation, or even the meaning of this post. Facts have proved that this book is absolutely good, but it is not recommended to study directly as a zero-based textbook. It took me about two years to complete three high-scoring books on the operation of new media in Harle. After two months, I brushed the recruitment software and found that I almost didn't have all the skills needed for the position. For me, these two months are "learned, but it seems that I have learned nothing". Ok, then, directly, I began to learn the skills required by recruitment software for new media operation positions as follows: copywriting editing ability? Isn't it just typing and writing articles? I can do it! You don't have to learn video clips, do you? The teaching video has started! Data analysis ability? What the hell is this? Anyway, the teaching video has started! Integration and sharing ability? I can't find anything that matches this thing, so leave it alone! After searching for a lot of purposeful learning, the video clip tutorial has really gained a lot. This time, it only took me a month to learn the basic operation of short video editing, and learned and recited the help of data analysis to enterprises. Everything is developing in a good direction, so I confidently began to submit my resume and prepare for the interview. A week, two weeks, a month, I began to panic. I submitted nearly 30 resumes a month, and even the HR of a company didn't reply to me. After taking the initiative to contact HR, a polite and embarrassing sentence came from the other end of the phone. "Sorry, we only recruit people with operational experience. Bye!" A prepared interview speech is completely useless. I didn't even get an interview. I was numb at that time. At that time, the most thought every day was, can I really change careers successfully? Why don't we continue to do this project? It is also a real shake to change careers. It rained all night, and the company leaders talked to me, hoping that I could go abroad to do a big project again, and of course I would continue to draw cakes for me. I summed it up. I will be 32 years old when I return to China for the four-year project. I don't have a partner or a wife, and I may face the situation of going abroad for a long time at any time in the future. After some struggle, I decided to choose naked resignation and devote myself to career change research. After naked resignation, I had more free time, so I made up my mind to sign up for classes to avoid systematic study in self-study. At the same time, I hope the teacher can help me solve some problems in the interview. Of course, the ending of the story is full of troubles. It took me about three months to come from naked resignation, relearning the operation of new media, setting up a personal portfolio, simulating interviews and so on. Finally, I joined a Chinese website with a salary of 8 K, and my career changed for half a year, from a middle-level cadre of a central enterprise who entered a dog every month to an ordinary new media operator. Do you regret that the salary has exceeded your last job through one year's hard work? I really regret not changing careers earlier! Change careers early and have fun early, brothers! In fact, looking back now, 99% of the hardships and detours encountered in career change can be avoided. Combined with my career change experience and detours, I summarized the three most important things in each stage of career change. Grasping these three points, I believe you can change careers as smoothly as me! 1. Understand the job responsibilities of new media operation and define the next learning goal; 2. Combine the daily work of new media operation and systematically carry out effective learning; 3. Investigate the main business of the company to be hired and optimize the resume. The following is a detailed interpretation of the key issues in the three stages. Little friends, hurry up, dry goods are too fast! 1. Understand the job responsibilities of new media operation, and define the next learning goal. Since you choose to switch to new media operations, you must have heard about the daily work of new media operations, so how can you successfully join new media operations? The easiest way is to improve your skills and quality according to your job responsibilities! Combined with a random search of job recruitment information, I will take you to discuss the points that need special attention in HR recruitment information ~ After consulting the job responsibilities of a screenshot of a new media operation recruitment, we can extract the following skills that enterprises focus on: organizing and planning content production, realizing innovation through platform operation, and improving fan activity and stickiness. Next, think about what skills and qualities we need as candidates. We can better complete the content production, know how to improve the retention rate of fans and users, and then further combine the job requirements, then our initial learning goals can be determined! Familiar with the content creation specifications and formats of each network platform. Have a systematic understanding of Racine. What is Racine? From what channel to pull new? Is Racine just advertising? How to improve the user retention rate? How to maintain the activity of fan groups? What are the operating rules of each platform? Are these words forbidden? Can I block the QR code or external links in the article? Improve the sensitivity of chasing hot topics. Recommend a book that I like to enhance my online feeling ~2. Combine the daily work of new media operation and systematically carry out effective learning. In the first stage, we made a special study plan for a real new media operation, so in the second stage, our key task is to combine the daily work of new media operation positions and start to implement our study plan efficiently. Then continue the above scheme, gradually decompose each network platform, and get familiar with the specifications and formats of its content creation. Each new media platform has its own uniqueness, such as graphic content, video content and audio content. But in general, the proportion of graphic content in new media operations is still the highest. Take graphic content as an example. If you are a little white with no writing experience, the first thing you need to do is to search for the graphic content with high Jango evaluation. Before you try to write, through the analysis of these high-scoring contents, you will find many similarities: high-scoring answers always indicate your senior experience at the beginning, making readers more receptive to his views and more willing to read; High-scoring answers always extract keywords from the text and make them bold to reduce the burden on readers, and readers can easily understand the author's key points; High-scoring answers will always provide some benefits at the end, so that readers can participate in the interaction more actively, and then make the article ranking and data look better. Have a systematic understanding of Racine. What is Racine? Talking to people means getting more potential users. So how do you get the potential users of Xiaobai? This is the advertising article you see on various websites, whether it is hard advertising or soft advertising, which is a way for new media operators to gain more potential users. Let me introduce an entry-level idea for your reference: combining the characteristics of enterprise products, analyzing target users. Why do your users buy this product? That is, what are the pain points of users? In view of the pain point problem, when creating an article, focus on how to render your product to solve this problem, skillfully tell users how to "buy him and solve his worries" and how to improve the retention rate of users. How to maintain the activity of fan groups? All internet companies are facing a problem, that is, the loss of users. How to improve the user retention rate is a severe test for every enterprise. In fact, improving the user retention rate refers to a wider range of community operations. Talking about people is to constantly mobilize customers' interest in your customer base or customer circle, so that customers will not forget you. So how to improve the user retention rate? For a simple example, if an official WeChat account you follow doesn't post new articles for a long time, will you still remember him? Therefore, it is the most direct and effective way to keep the operation content updated regularly, so that customers can read your articles regularly and don't forget you ~ Of course, the improvement of user retention rate is not limited to this. Good products will have good after-sales, and improving after-sales supporting services is also an excellent way to improve retention rate. What are the operating rules of each platform? I don't think it is necessary to introduce this too much. The rules of the platform are written in detail in the official website of each platform, but the algorithms and rules of each platform are slightly different. You can find many dry goods answers on Zhihu, and you can search for them yourself if necessary. Improving the sensitivity of chasing hot topics, that is, the sense of network, is actually more of a kind of thinking. You can exercise yourself in the following ways: suppose you are a practitioner in related industries, and you are interested in the daily hot search content. What kind of content can you create with these news? Too abstract? It doesn't matter. Let's give a simple example. Remember the "three flowers and weak milk" incident that broke out some time ago? If you are in the catering industry, can you fit the hot issues of public concern and push an article "A Day of Open Kitchen Day" in due course? I have a spoonful of three-flowered weak milk! Haha, it's still the recent World Cup craze. If you run a tea shop, can you hold a score quiz among customers and get a coupon if you get it right? New media operations should keep up with current events. The above are the ideas and skills of learning in combination with daily work. Let's enter the third stage! 3. Investigate the main business of the company to be hired and optimize the resume. I believe that in the process of deciding to change careers, you must have searched for many new media operation positions and some companies you like. Then, after completing the above two steps, you will face resume delivery and interview preparation. At this stage, resume as a stepping stone is a prerequisite for us to enter the interview. How to make corporate HR more interested in you? Here, I don't want to introduce how to improve your resume, or what kind of template to use for your resume, but to help you improve your resume through another aspect: enterprise research and targeted optimization. Or by way of example, if you want to join a maternity & baby products company, then first you need to search the company's existing online accounts and analyze the proportion of each platform and content of the company. If he puts in a lot of short videos, then your hard graphic skills are not applicable to this company; Secondly, combining with the proportion of company channels, highlighting your views and abilities on the platform in your resume can help you stand out from the rest of your resume. If it goes well, you will be invited for an interview. At this time, you need to do more preparatory work as a talk with HR, such as what are the main operating channels of the company and which channel accounts for the largest proportion? Do you have any unique insights or operating experience on the company's largest channel? Have you found anything that can be deepened and improved in the company's historical operation articles and videos? Do you know anything about the company's products? What do you think are the pain points of potential users? From what angle can I refresh them? Let's love and hate HR ~ To sum up, the above three steps are the experiences and ideas summed up by people who have successfully switched to new media operations, and I hope they will help you on the way to change careers!