From the current point of view, the development path of the meta-universe has two directions, one is from the real to the virtual, which is the virtual empathy and enhancement rendering of the physical world; and the other is from the virtual to the real, which is the foundation bearing and future presentation of the virtual world. In fact, the meta-universe has six related technology fields, including Blockchain, Interactivity, Game, Artificial Intelligence, Network and Computing, and Internet of Things, summarized as "BIGANT". ". Looking around the world, Metaverse has been integrated and applied in the game industry, virtual office and other fields. The integration and application of related technologies will also drive more industries to realize "explosive" growth, directly bringing huge business and employment opportunities.

Whoever wants to ride on the express train leading to the virtual-reality integration of the meta-universe, but this ride is not good to catch. Just as the PC Internet "leapfrog" to the mobile Internet changes, the meta-universe for technology requirements, can be described as harsh. The world has reached a critical point where the virtual and the real are merging with each other, and every technological innovation means a brand new opportunity. In the view of Shen Yang, executive director of the New Media Research Center at Tsinghua University, meta-universe is not a technology in itself, but a new integration of different kinds of cutting-edge technologies. From this perspective, Shen Yang points out several core technologies: first, extended reality technologies such as VR and AR (augmented reality); second, digital twin technology that can mirror the real world to the virtual world; and third, the use of blockchain to build an economic system. And if we start from a more subdivided technical dimension, Ma Jie believes that under the current conditions of network technology, vision, hearing and interaction are the three mountains hindering the development of the meta-universe, which means that a series of technological bottlenecks need to be broken through in the fields of artificial intelligence, ARM cloud, edge computing, intelligent video, VR and AR.

Two, content is king

The meta-universe will surely bring brand new content, and the new content is divided into two dimensions, one is the iteration of the form, and the other is creativity-driven. ①Iteration of form: from PC Internet to 4G and then to 5G, from text to picture, audio, long video, live broadcast, short video, etc., successive iterations of infrastructure have brought changes in the form of content. Meta-universe is expected to revolutionize the form of interaction between viewers and content, as well as greatly enrich the form of content presentation, such as the combination of film and game, or even add other functions such as interaction. We believe that the killer content of the future meta-universe will gather four major features: immersion, interactivity, more dimensional sensory experience, and economic system. ② Creativity-driven: compared with movie and tour, meta-universe content faces greater technical difficulties and requires higher R&D investment, and the production of more complex meta-universe content has higher all-round requirements for the producer. Therefore, we believe that new contents in the era of meta-universe should be creativity-oriented rather than traffic thinking as soon as they are created.

The essence of the "meta-universe" is a higher degree of integration between online and offline, and a closer integration between the Internet and the physical world. When the boundaries between the bit world and the atomic world gradually dissolve, the so-called "meta-universe" will be formed, and the meta-universe is the upgraded version of digitalization. The upgraded version of digitalization. The content industry (all kinds of scene content), its supply determines the demand for industry attributes, determines the industry's competitive pattern is bound to be blossoming; at the same time, because the meta-universe is encompassed by the real physical world, the content of its all-encompassing, not limited to the TMT industry, and constantly expanding outward to other industries, such as apparel consumption (virtual apparel design), food and beverage (analogous to the rise of offline catering + mobile Internet = takeaway), tourism, education, etc., and the so-called "Meta-universe". rise), tourism, education and other fields, exploring new marketing, new commercialization business.

Three, scene empowerment

The meta-universe era, that is, the use of 5G, cloud computing, AI/AR, blockchain, intelligent robots and other technological revolutions, breaking the barriers between the virtual world and the real world, bringing more extraordinary immersive scene experience to mankind, will not only change the shape of the Internet, but also bring new challenges and opportunities to marketing. We are glad to see that the scene empowered by "meta-universe" is breaking the time and space limitations with its unique sense of science and technology and futuristic sense. The meta-universe is not a certain application, nor is it limited to a certain scene. The meta-universe is a virtual world that provides people with another kind of life, and in this world, there is a complete operation system. People can carry out a variety of scenarios of daily activities, in addition to games, social activities, shopping, academic activities, leisure and entertainment activities, and even through external devices in the meta-universe cut in the feeling of movement.

For example, Shanghai is a modern international metropolis where population, goods, capital, and information converge, and in terms of international experience, cities such as New York, London, and Paris are vigorously promoting the updating of the form of the consumption industry, promoting the integration of the living service industry and the productive service industry, and promoting the integration of the consumer Internet and the industrial Internet to maximize the natural person's shopping activities, penetrating into the new scenarios The integration of consumer Internet and industrial Internet will maximize the penetration of shopping activities of natural persons into new scenes, advanced scenes, complex scenes and multi-scenes, which will be transformed into innovation and entrepreneurial activities of legal persons, so that consumption will not only "stick" to natural persons but also "stick" to more legal persons. This requires us to change the concept. The industrial chain, supply chain, innovation chain, value chain, etc. are all scene chains in the end. We should always think about the scene, think about our advantageous scene, exclusive scene. We do the work, is to promote the trend scene, scene project, project enterprise, enterprise securitization, securities socialization. All walks of life should approach the scene, and not be beyond the scene. In addition, the primary scene of the meta-universe is consumption, the new consumption of the real world and the virtual world depth interaction.