color ring back tone advertising words for hotels
1. Famous and special dishes, seafood and snacks, welcome to visit us! Chinese hotel
2. North and South tastes are gathered in one concentric hotel
3. Year-end banquet, let's have some encouragement! Star Palace Restaurant in Shenzhen
4. Have a taste and have fun in Dongfeng Hotel
1. Advertising, also known as advertising language, can be divided into broad sense and narrow sense. Broadly speaking, advertising words refer to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including advertising titles and advertising subjects. Narrow advertising language only refers to the title part of the advertisement.
2. The function of advertisements. First of all, we should understand the stylistic features of advertisements from their functions. It is the tool and means of advertising, and the marketing function should be regarded as the inherent basic function of advertising. Marketing is inseparable from communication. Communication function is the most basic function of advertising. Advertising plays the role of promotion, persuasion, enhancement and promotion through the dissemination of information. Generally speaking, advertising language is a short slogan sentence that is repeatedly used for a long time to strengthen the impression of the target audience on the enterprise, product or service. It should be based on long-term sales interests and convey a long-term unchanging concept to consumers. Therefore, let's analyze the stylistic features of advertising language.
3. Advertisements must be clear, simple, easy to read, easy to understand, in line with the trend, not too abstract, so that people with general education can accept them. Advertising language should use words and expressions familiar to the target audience, so as to make sentences fluent and clear in meaning. Avoid using new words, new words, professional words, uncommon words and words that are easy to cause ambiguity. You can't play word games, try to rhyme. Citizen Watch once used the slogan "High quality, new universal praise, international famous watch Citizen", which made the overall feeling of this slogan very vague and was the failure of Citizen Company. However, the advertising slogans of some companies are widely spread because they are simple and close to life. For example, the famous Nestle coffee advertisement is like a relative or friend recommending her favorite coffee to you with a knowing smile, which is easy to understand and friendly. A similar example is Wahaha's "Mom, I want to drink" and so on, which sounds like something that happens to us every day. It not only publicizes the product, but also makes it easy to spread.