Focusing on the company's operators, the Planning Committee first studies the CIS plan, carefully discusses the reasons why enterprises must implement CIS, and understands the significance and purpose of implementing CIS. Then, the general scope of CIS plan is determined: Is it just to improve the logo and symbol modeling of enterprises? Or should we thoroughly re-examine the whole enterprise concept?

(B) Analysis of the current situation of enterprises

Including the internal environment and external environment of the enterprise.

For the analysis of the internal environment of an enterprise, firstly, it is necessary to conduct awareness survey, and the top person in charge of the enterprise must hold talks with the heads of various departments, even interview employees, and then conduct corporate image survey and visual inspection. , so as to find out the current problems faced by the company and clarify the theme in the CIS plan.

The analysis of enterprise external environment refers to the analysis of modern society, such as the analysis of the current market situation and the image analysis of other enterprises. Only in this way can we truly grasp the position of the company in the industry and explore and examine its future existence orientation.

(3) Definition of concepts and fields

According to the grasp of the present situation in the second stage, we can re-examine the enterprise concept and professional field.

Based on the business will, social and market background of the enterprise, etc. Predict the situation in ten or twenty years to determine the company's career field. At the same time, compare the existing enterprise concept with the present and future, and plan the scope of enterprise activities accordingly.

(D) the adjustment of enterprise structure

After examining the internal structure of the enterprise according to the enterprise concept and occupation field, we must immediately carry out the work of improving quality of enterprise. With the assistance of external CIS professional companies or consultants, the internal organizations and systems as well as information transmission systems are established to shape the new quality of the enterprise.

(e) performance integration

Including action performance and visual performance.

Action performance refers to the new enterprise activities that will inevitably appear in the process of enterprise structure adjustment. Regarding employee actions, we can actively promote internal promotion activities, launch a company-wide enterprise concept infiltration plan, and unify the overall actions of the enterprise.

Secondly, the performance of enterprises in visual media must also be unified. The synthesis of design performance is a sharp weapon to convey corporate image, and it is also closely related to the efficiency of information transmission and media production.

Basic design elements include standard words, corporate logo, company name standard words and other visual elements. In the past, corporate logo was a project that must be redeveloped. Now there is a new trend, which is to use the standardization of company name standard words to achieve the symbolic effect. Generally speaking, when designing the English standard words of the company name in the form of logo, it is roughly limited to 4 ~ 5 words.

When making an application design system, we must consider what kind of messaging media enterprises mainly use to express their daily business behavior. If it is a manufacturer, products and product packaging are the main media; If it is a chain enterprise, the main media are various stores and so on.

Generally speaking, it is not easy for an enterprise to perfect and unify all the designs in one breath, and the problems of cost and time must also be considered. Therefore, enterprises can gradually change it according to the priority order. As for the process and focus of CIS plan, it varies from company to company and cannot be generalized.

The coordination of various stages and procedures in CIS plan varies according to the situation of each enterprise, and the needs and conditions of the enterprise itself must be considered in order to give full play to the effect of CIS.

Second, the investigation and analysis

The process of establishing CIS is a series of very detailed operations. In this process, it is necessary to determine the implementation steps of CIS as the basis for future implementation. Investigation and analysis is the first step of CIS import operation.

(A) Investigation of the current situation of enterprises

The first step of investigation is to carry out "enterprise investigation". The main contents of the survey are as follows:

What is the public's impression of the company?

② Is the public's evaluation of the company's image consistent with the company's market share?

Compared with other enterprises in the same industry, what is the most important item in the company's corporate image?

(4) Which regions have a good evaluation of the company? What areas are not well evaluated? What is the reason?

⑤ What kind of services do the affiliated enterprises that keep in touch with the company most want the company to provide? What do you think of the company's activities?

What are the shortcomings of the company's corporate image? What kind of image should be created in the future?

⑦ What is the company's current market competitiveness?

What is the most advantageous information transmission among the information items sent by the company?

Pet-name ruby company executives have any plans for the future development of the company? what is the purpose?

For the investigation of current enterprises, we can start from both internal and external aspects.

Internal investigation, including business philosophy, business policy, product development strategy, organizational structure, employee survey, existing corporate image, etc. It is necessary to review, judge and analyze one by one to sort out the ideal position of enterprise management. Then investigate from the outside. The focus of internal investigation is mainly on communication with senior executives. Based on mutual trust and * * *, we thoroughly review the positive and negative aspects of the enterprise's operating status, internal organization and operating direction, and guide the development and design to develop in the right direction.

Only by determining the direction can we work out a complete planning operation for the existing defects-how to set the business objectives, strategic design and image performance of the enterprise and create a favorable environment for the enterprise itself.

The cognition of insiders is also one of the focuses of the investigation. Because the implementation of employee loyalty, sense of belonging and centripetal force is enough to determine the success or failure of enterprise management.

Employees' feedback and opinions on internal working environment, welfare, working procedures and management system are also the best reference materials for developing new CIS. Therefore, the investigation of the actual situation of the enterprise must include the employees closest to the enterprise.

Externally, the analysis of consumer market and specific objects, especially the information collection and analysis of competitors, is an important aspect of pre-development investigation.

First of all, we must find out what kind of impression consumers have on the products and services embodied by enterprises; Then, according to the market demand and future trends, formulate corresponding strategies, take into account the business strategies and image positioning of competitive enterprises, analyze and judge their related business problems, take corresponding measures, and create a good business environment.

Whether the investigation work is perfect and true is an important key to the success or failure of CIS. Therefore, if any enterprise wants to introduce CIS, it must first organize an excellent investigation system, then design, develop and operate according to the investigation results, and formulate implementation policies.

(B) corporate image survey

Shaping a good corporate image is one of the main tasks of CIS operation. But before we start operation, we must know what kind of corporate image is "good" for our company. And what are the specific factors that form trust and goodwill?

In addition, we should carefully study, analyze and extensively investigate the current market activities and characteristics. A comprehensive and objective investigation in advance is helpful to understand the future direction of CIS operation, which can not only improve work efficiency, but also ensure the effectiveness of CIS.

The method of "keywords" can be used in corporate image survey: let the sampled consumers refer to the above 24 image items and choose the keywords suitable for the enterprise.

According to these keywords, we can classify the factors that constitute the corporate image into the following seven categories:

① Market image: seriously consider consumer issues, provide thoughtful service to customers, be good at advertising, have a sound sales network and have strong international competitiveness.

② Appearance and image: full of trust, high stability, fine tradition and large enterprise scale.

Technical image: strong research and development ability, excellent technology and enthusiasm for new product development.

4 futuristic image: in line with the trend of the times, positive and forward-looking.

⑤ Operator image: The operator is excellent and charming.

⑥ Enterprise spirit image: A healthy and clean image, a sense of modernity, a good enterprise spirit, and friendly and courteous employees.

⑦ Comprehensive image: First-class enterprise, who wants their children to work in this company and want to buy shares in this company.

(3) Making a preliminary "enterprise opportunity assessment" through "inductive" positioning is the most common case of using corporate image survey, which is called "positioning" in advertising and marketing circles.

First of all, enterprises should first confirm their role in the social division of labor system, and then make the role content widely known to the public. Through the information transmission activities of enterprises, the public can obtain the image of "an enterprise belongs to a certain industry", and then naturally set their own actions with this enterprise image.

If a company's corporate image is vague, ordinary people can't understand its role in society, and its development will naturally be limited.

How to position the enterprise? Ordinary operators may use deduction to solve this problem. In fact, it is also a very reasonable method to make inductive decisions by directly observing the competitive market. One of the reasons is that most enterprises have not established a clear image; The second reason is that deriving the direction of image strategy according to induction can make enterprises better understand that the image of technology or appearance or scale should be the strengthening goal in the future.

At present, the investigation reports can be summarized into the following two types: one is the detailed information report, which is the first report made by the investigation team, explaining the detailed information of each investigation, and of course including the comparative information between groups. The other is a survey summary report based on a clear report, which summarizes the types of surveys and the information of simple conclusions.

Third, the planning scheme

Referring to the results of the previous investigation, the enterprise re-evaluates the enterprise concept and constructs a new enterprise management strategy, that is, the policy of forming CIS plan, which is the direction of future management. This series of concepts are collectively called "general concepts". The expansion, achievement and effect of CIS depend entirely on the arrangement and planning method of the overall concept of CIS.

The overall concept report is the primary plan of CIS, which is mainly based on the objective facts of the company, and then constructs the enterprise concept suitable for the company. It can also be said that it is a suggestion to the company's top management, so it must have the functions of solving problems, improving physical fitness and guiding direction.

The general concept must be able to express the correct judgment according to the survey results, and then provide the activity guide and improvement suggestions about CIS, point out the image that the enterprise should have in the future in a simple way, and express a series of CIS operation and management methods in the future.

The general concept is as follows:

Key points of investigation results: briefly sort out the investigation results before the accident and explain the key points.

② CIS concept of an enterprise: including the company's future style, concept, image, activity field, policy and important concepts ... In short, the company's future concept must be described completely and briefly.

③ Practical strategies: In order to express the above concepts concretely, practical methods should be listed.

④ Essentials of CIS design and development: Record the CIS design and development plan in detail so as to start operation immediately.

⑤ Supplementary plans related to CIS: In order to successfully achieve the objectives of CIS, we should not only design development plans, but also cooperate with internal and external information transmission plans and various related plans of the company.

The general concept can be sorted out by internal personnel of the company or external experts, but no matter who is the executor, the real focus is on the content.

(A) the focus of the project

After the overall concept report is completed, next, we must draw the blueprint of CIS-that is, the business plan.

The CIS project consists of three parts:

(1) Review and analysis of the actual state of the enterprise, that is, the pre-investigation stage.

(2) Planning and planning operation according to the survey results, and the design and development of CIS also belongs to this part.

③ Implement management operations.

When implementing CIS, business operators should follow the above three parts step by step and really implement it, so as to truly exert the effect of CIS.

Before putting forward the idea of CIS project, we will ask ourselves a question: What is the real purpose of introducing CIS? Do you think there are some problems that must be improved in the company itself? In other words, we can say that CIS can solve the problems that the company is facing or will face soon.

Therefore, the project content should clearly point out the two main points of "problem" and "solution", and explain the specific implementation steps, methods and expected results. If we can list the existing problems of the company and explain them in detail, I believe it will impress the hearts of business leaders more. Therefore, a complete CIS Import Plan must include the following contents:

1 title.

② The purpose of the proposal.

③ The reason and background of introducing CIS.

④ Introduction plan.

⑤ Planning strategy of ⑤CIS.

⑥ Detailed implementation rules.

⑦ Promotion, organization and co-organizers of ⑦CIS plan.

⑧ Costs and time required for implementing CIS plan.

There are two key points in these eight projects: the purpose of the proposal and the reason and background of introducing CIS. In particular, the reason for introducing CIS must be clearly explained, because it may determine the direction of the company's operation of CIS system.

It is necessary to put forward GAI's point of view according to the current shortcomings of the company, the trend of the times, the current situation of the business community and peers, and look at the problem with a far-sighted vision. (2) Outline of implementation work

A good corporate image cannot be shaped overnight, but needs long-term cultivation. Before introducing the CIS operation scheme, it is necessary to have a deep understanding of the following investigation points:

(1) What kind of image should enterprises shape themselves into?

(2) Where is the focus of enterprise development?

(3) Compared with enterprises in the same industry, which level of positioning does it belong to?

(4) How well-known is the enterprise itself? In which area is the most telling?

⑤ What are the defects of the corporate image? What is the reason for it

What is the most acceptable corporate image for the public?

According to these findings, formulate specific concepts and put forward the contents of suggestions; After the content of the proposal is determined, the implementation plan of CIS import operation can be formulated.

The following is an overview of the implementation content:

(1) The theme is clear.

Each project must have its own charm topic, and of course it can only be the theme of "Introduction Outline of CIS in our company", but it is more appropriate to draw up a representative charm topic of an enterprise body. In addition, when formulating policies, there must be careful consideration and discussion, and never make wrong judgments because of the pursuit of fashion, which will affect the overall development of the company.

(2) Formulate specific implementation measures.

After discussion and analysis, it is concluded that when CIS needs to be imported, it is necessary to evaluate the theme, key points and background one by one, because every work is closely linked in every stage of the implementation of the import operation, so after classifying the overall operation outline, it is necessary to formulate various activities as needed to cooperate with the promotion.

(3) Prepare the import schedule.

CIS import operation is not a short-term operation, and there must be many things to cooperate in the process. Therefore, it is necessary to fully grasp and allocate the project and schedule time in the operation stage to increase the smooth operation.

(4) Clarify the function of operation organization.

How to promote and select suitable personnel to carry out import business is a problem that can not be ignored. Organizational functions must be clear, for example, a CIS committee should be set up internally to be responsible for the effective distribution and implementation of tasks.

In addition, the planning of CIS import operation may employ external experts to assist, because the shaping of corporate image is to gain public recognition and love. If they are all promoted by insiders, they may be limited by the subjective preference of the enterprise itself. ⑤ Budget

Usually in the planning stage, it is not easy to grasp the amount of operating funds needed for implementation, but if there is no specific evaluation on the cost of the proposal, the feasibility of implementation will be minimal, so it is necessary to work out the expected operating projects and funds first.

Generally speaking, the required funds include investigation and planning expenses, visual design expenses, various project implementation and operation expenses, internal and external communication and operation expenses, evaluation and management expenses, etc. And the approximate quantity can be estimated through the above operation contents. The increase or decrease of projects is inevitable, so there should be some flexibility in the estimation of funds.

Generally speaking, the investment cost of CIS can be roughly divided into four aspects:

(1) Cost of enterprise investigation and planning.

(2) Design and development expenses.

(3) Implementation management costs.

(4) Other expenses, such as the expenses for implementing the plan and the funds for internal information transmission of the company.

Please pay attention to the words we use: the money spent on introducing CIS is not "expenditure", but "investment" and a kind of "development investment". Business operators must regard the cost of CIS plan as an important asset of the enterprise.

CIS is an activity to create corporate image and rebuild enterprises. The so-called CIS refers to the management technology to control and adjust the corporate image; But from another point of view, just changing the corporate image without setting the development direction is by no means feasible.

According to CIS plan, it is the most complete and effective idea to find out the image elements that lead the enterprise to success, then cultivate and develop them, and finally control the operation of corporate image.

Fourth, design and development.

Because CIS is a technology that focuses on shaping corporate image and thoroughly grasping the visual design system, the investigation and planning done in the past will lose its meaning if it cannot be expressed in the form of visual development plan.

After the highest person in charge of the enterprise approves the CIS project, the CIS operation can be started. At this time, of course, the company is most concerned about whether the "enterprise problems" after the introduction of CIS can be solved and how to implement CIS. Therefore, enterprises can set up "CIS Implementation Committee" and assign special personnel to take charge of this matter.

After entering the design and development stage of CIS, the identification concept and management concept set by the previous operation will be transformed into a systematic visual communication form at this stage, which will specifically express the enterprise spirit.

(a) Basic and applied design

In CIS development planning, we should first start with the development of the basic elements, which are the first identifying elements of enterprises. The basic elements and points to be considered are defined as follows:

(1) corporate logo

Corporate logo representing the whole enterprise.

For enterprises that produce and sell goods, it refers to the trademark pattern on the goods.

Abstract enterprise logo, concrete logo, font logo.

(2) Standard words for enterprise names

Usually refers to the official name of the company, with both Chinese and English names.

You can use the full name, or you can omit the case of "joint stock limited company" or "limited company".

The naming methods of abbreviations and common names are determined according to the use occasions of enterprises.

(3) Brand standard word

In principle, it is set in Chinese and English.

Enough to represent the brand of the company's products.

(4) enterprise standard color

Used to symbolize the colors designated by the company (such as green in fujifilm, yellow in Kodak, etc.). ).

Usually 1 to 3 colors are used, and there are also color systems that use multiple colors.

You can consider making this color that conveys the atmosphere of the company often appear, or using auxiliary colors to make better colors.

(5) corporate slogan

Short sentences that publicize the company's specialties, business, ideas and other key points (many of them are flexibly combined with standard words such as company name and corporate brand).

(6) Special fonts

Including special fonts such as characters (Chinese and English) and numbers mainly used by the company. Select the font used for external printing information such as major advertisements and SP promotions, and designate it as the publicity style.

As for the application design of CIS, it includes company seals (such as business cards, flags, badges, etc. ), stationery (such as documents, envelopes, stationery, post-it notes, etc. ), vehicle transportation, etc. , as well as clothing uniforms, corporate advertisements, publicity and job advertisements.

(2) Design and development

The design and development of CIS includes the following three points:

(1) Design and development entrustment methods: including package entrustment method, named entrustment method, named design competition method and open design method.

(2) Task mode of design and development: including basic design elements and basic design system, application design elements and application design system.

(3)CIS design and development procedures:

① Making design and development power of attorney;

(2) Explain the key points of design and development, and formulate new policies according to the survey results;

③ Explore the concept and sketch of enterprise tracer element;

(4) Case display of corporate logo design;

⑤ Select the design case and test the design case;

⑥ Refinement of enterprise logo design elements;

⑦ Show the basic elements and system scheme;

⑧ Edit the basic design elements and system scheme manual;

Pet-name ruby enterprise standard application project design and development;

Participate in the design and development of general application projects;

Conduct testing and verification;

Start the application of the new design; Edit the design application manual.

(3) Problems and precautions

The goal of CIS is to reshape the ideal corporate image and make the internal and external environment of the enterprise harmonious. However, people who generally don't know enough about the connotation of CIS often have the following misunderstandings according to the opinions of experts such as Liao Zhefu, head of the style design company:

① CIS is just a design problem of logo and color. So some people say that our company completed CIS ten years ago. The real meaning of this sentence is that the company's corporate logo and standard words have been changed, but it does not mean that the CIS plan has been thoroughly implemented.

② The expectation and significance given to CIS are too high, which is beyond the concept that CIS itself can cover. Therefore, some people say that the CIS implemented by our company is mainly based on its spiritual concept and has nothing to do with design.

(3) CIS is only regarded as an activity of visual integration, even as a panacea, but it ignores the improvement of the enterprise's own physique and the foundation work.

(4) Due to the lack of in-depth understanding, most manufacturers require designers to complete their works in the shortest time, hoping to achieve a quick result.

⑤ There is no objective standard for the identification of "similarity", which is easy to bring trouble to the development of CIS.

⑥ Perhaps because of the lack of funds or the deviation of implementation, manufacturers often can't completely implement CIS in the process of import, so that the quality of the results can't reach the predetermined goal.

⑦ At present, some failed cases also make the business community doubt the effect of CIS operation.

In view of the above misunderstanding or prejudice, experts suggest that those who are interested in developing CIS should improve in the following directions:

(1) Enterprises and related industries should try to strengthen CIS education. Due to the lack of relevant books and materials at present, the design and development process of CIS, such as investigation, enterprise diagnosis, goal setting, direction setting, visual development and introduction, and the necessity of knowledge education for employees, need to be strengthened urgently.

(2) The following methods can be referred to in the selection of design units and capacity evaluation:

(1) Make a judgment based on past performance.

② Judging from the content and structure of the proposed project.

(3) the background and reputation of the practitioners to make judgments.

(4) Judging from the organizational soundness of the design unit.

(3) The time limit of visual design is often a big problem for developers. Taking the development of enterprise logo as an example, it needs complex and diverse creativity and screening procedures. Once selected, it must have time to refine the work. In other words, if you don't have enough time, you can't create excellent works. Therefore, the opponent's prediction of preoperative time must not be too optimistic.

(4) Establish CIS development designer organization. Members can include design companies, advertisers, business consulting companies, market research companies, etc. The main function of this organization is not only to guide the CIS operation on the right track and strengthen the correct CIS concept among its members, but also to formulate some agreements, hold exchange activities and lectures, and use the media to cooperate with publicity in the form of columns or case reports.

(5) The designer of CIS development has the obligation to let the manufacturer know that if there is deviation in the introduction and implementation of CIS, it will have a significant impact on the effectiveness of implementation.

(6) In the future development, design and operation, whether in the process of market research, data analysis, direction research and visual development and design, computer-aided design system should be used.

Other concepts that should be changed, such as design, should consider various intangible factors, such as business operation, market grasp, corporate culture, corporate philosophy and so on. , and should not just decorate the appearance or emphasize the visual impression of the appearance and other tangible symbols.

In addition, the general business operators always think that the biggest obstacle to the introduction of CIS plan is the problem of funds. In fact, the real reason may be that business operators have different views on the cost of CIS. These people regard CIS investment as an expense, not an intangible asset.

Some enterprises have a poor response in trademark, popularity and corporate image, but CIS is completely ignored in the internal audit of enterprises. The main reason is that the supervisor only pays attention to the two elements of enterprise strength: commodity strength and sales strength, while ignoring the third element: image strength. In this case, investing in CIS is an urgent task. But many problem enterprises often refuse to introduce any measures. As a result, under the vicious circle, the activity of enterprises is getting lower and lower, the operating ability is declining, and the losses are getting more and more serious.

In fact, this kind of company needs CIS most, because when the company decides to implement CIS, only by investigating or planning these initial operations can it find out the major deficiencies within the company and improve them.

Verb (abbreviation of verb) Problems and Preventive Measures

Many enterprises think that CIS is indispensable to enterprise activities, but while implementing CIS, they find that it has not produced relative effects. The reasons may be as follows:

(1)CIS is closely related to the management of senior executives. When employees implement the CIS plan step by step, they will find a fact: the more shortcomings of enterprises found in CIS activities, the greater the risk of offending the supervisor; This fact naturally increases the resistance to the implementation of the CIS.

Generally speaking, executives are unlikely to reject employees' suggestions in person. A smart supervisor, after understanding the importance of CIS, will certainly not blame the proposal or criticism of the sponsors. Therefore, in order to make CIS achieve great results, we must first get the understanding and recognition of the top management. The simplest concept of persuasion is that the boss expects the development and progress of the company, so proposals that are beneficial to employees are of course welcome. Moreover, after the successful implementation of CIS, the first benefit is the senior management.

(2)CIS involves the combination of many different kinds of science and technology. After an enterprise decides its policy, direction and strategy, it will immediately have a strong emotional problem in its activity field, because the development of visual design and the judgment, selection, application and adjustment of working mood in the company all need emotional and humanized work. It will take some time for the new CIS proposal to be accepted and recognized by everyone.

Therefore, in order to make this rational and complicated work go on smoothly, and gradually strengthen it, and finally reach the successful realm praised by both inside and outside the company and even competitive enterprises, we must rely on high management technology.

(3) The enterprise itself often becomes an obstacle to implementation. CIS is the innovation of the enterprise's own corporate image. It is not easy to change itself from passive to active, from aging to youth. The most fundamental problem is that most enterprises don't know their aging degree.

In the science and technology of CIS, "design" will bring youthful strength, eliminate the aging phenomenon and make people feel brand-new. In other words, we can use the power of CIS design and shaping to subtly change the corporate image.

The value of CIS lies in the value of the assets it contains. CIS activity is a behavior that completely changes the enterprise's physique from head to toe. With the launch of the new corporate image, any enterprise should have no reason to refuse such an ambitious and confident plan to improve its current situation.

Because of this, CIS needs the ideological change of all employees, so how to make employees innovate themselves is also an extremely important job.

If the enterprise can overcome the above difficulties, it will surely receive the amazing achievements endowed by CIS, and its future will be full of vitality and hope.

(4) Matters needing attention in the planning stage

CIS import plan has its scheduled implementation cycle, which includes many complex projects, so it must be gradual to get reasonable and effective results and a good visual design system. Therefore, in order to produce a good CIS operation, the following matters should be paid attention to in the planning stage:

① Don't rush into the implementation stage. Before the enterprise confirms the introduction policy of CIS, it will have negative effects if it hastily and mechanically arranges the implementation plan.

② The time of design and development operation must be flexible. In the design and development of CIS, the most important thing is that it must be fully examined by the participating designers during the basic design and development. In order to put forward excellent ideas, sufficient review time must be reserved in the initial stage of design, development and operation.

③ Pay attention to logic and push forward CIS operations in sequence. In the process of CIS planning, if the enterprise problems are explored and investigated, and the process of making judgments based on the investigation results is not satisfactory, it will easily lead to deviations when internal personnel communicate with the outside world in the future, and will also make CIS exist in name only. Therefore, no matter how high-level officials demand to catch up with work and time, CIS operation must be step by step, pay attention to logic and integration, and step by step.

(4) When changing the company's name, brand and trademark, legal procedures must be followed, and sufficient operation time should be made. Due to the complexity of various legal procedures, they are often easily overlooked: dealing with them as soon as possible can avoid the delay of CIS operation.

⑤ When the CIS plan is found unreasonable, it should be re-formulated as soon as possible. In the process arrangement of CIS plan, the correlation between the previous process and the next process must be considered, because the previous process will inevitably affect the next process. Therefore, if any link in the CIS plan is found unreasonable, it should be re-formulated as soon as possible.