there are seven e-commerce modes: B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G) and so on. Jingjiang Hotel should belong to B2C mode.

B2B = Business to Business.

Business-to-business e-commerce means the exchange of products, services and information between enterprises through the Internet. Generally speaking, the supply and demand sides of e-commerce transactions are both merchants (or enterprises and companies), and they use Internet technology or various business network platforms to complete the process of business transactions. These processes include: releasing supply and demand information, ordering and confirming orders, payment process, issuing, transmitting and receiving bills, determining distribution scheme and monitoring distribution process. Sometimes I write B to B, but for simplicity, I simply use its homonym B2B(2 is two). The typical examples of B2B are China suppliers, Alibaba, China Manufacturing Network, Dunhuang Network, HC Network, Yingshang Network, Needsee, E-commerce Learning Bar, etc. B2B can be divided into foreign trade B2B and domestic trade B2B according to the service object, comprehensive B2B and vertical B2B according to the nature of the industry, and vertical B2B includes: China Chemical Industry Network and Luwen Construction Service Network.

B2C = Business to Customer

B2C mode is the earliest e-commerce mode in China, which is marked by the official operation of 8848 online mall. The first type:

comprehensive shopping mall: Tianhe City on Taobao Line, Zhengjia Plaza

shopping mall, which is called the city. There will be many shops in the natural city. Yes, the comprehensive shopping mall is just like the real-life shopping malls such as Tianhe City Zhengjia Xindaxin. The first floor of the mall may be a first-class brand, then the second floor is women's clothing, the third floor is men's clothing, the fourth floor is sports/decoration, the fifth floor is digital, and the sixth floor is special ... put n brand stores in it, and this is the mall. The Taobao Mall in the back is naturally in this form, which is no different from the tradition. It has a huge shopping group, a stable website platform, a complete payment system and a credit security system (although there are still many shortcomings at present), which promotes sellers to sell things and buyers to buy things. Like traditional shopping malls, Taobao itself does not sell things, but provides a complete sales package.

The online shopping mall, with enough popularity, rich products and convenient logistics, has the advantages of cost, 24-hour city that never sleeps, no regional restrictions, more abundant products and so on, which shows that the online comprehensive shopping mall is about to gain a role in the trading market.

This kind of shopping mall is divided into regions offline, and there are always three or five big shopping malls in every big city. In the field of Internet, it is also doomed that three or five comprehensive shopping malls will dominate, and now it is an embarrassing situation for Taobao to dominate. In fact, there are similarities such as Paipai/eBay/Yes, but they are far from each other, and I don't even want to mention them.

the second type:

exclusive integration type: Saiv network

Saiv network is mainly engaged in online sales of sporting goods, shopping guides, news information, event reports, etc., and will be a large-scale integrated sports portal. Beijing Saiwei Net Information Technology Co., Ltd. is an innovative comprehensive enterprise. They innovatively integrate the advanced e-commerce model with the traditional retail industry, serve customers by means of modern network platform and call center, and mainly engage in sports brand goods business, so as to make only genuine products, and pay great attention to customer service. Relying on Saiv, the company uses online marketing and website promotion as the main means, mainly relying on advanced marketing concepts, efficient and perfect distribution methods and brand-new business models to provide consumers with high-quality and perfect shopping experience.

the third type:

department store: the Wal-Mart

store on Amazon Dangdang Joyo, which means there is only one seller; The department store is a rich product line to meet the daily consumption needs. This kind of store has its own warehouse, which will stock a series of products for faster logistics and customer service. This kind of store will even have its own brand. Just like offline Vuormaa, Watsons and Parknshop.

Amazon is the most concerned about this model. Many friends in the industry laughed and said that if you want to enter the e-commerce industry, you should study Amazon first, do the e-commerce industry, and get rid of Amazon. What you are talking about is its specialty and scale, which makes you both love it and envy it. Here, Dangdang Excellence is a company that I personally admire for making almost no money for ten years, although in 2114, Amazon claimed that its acquisition of Dangdang was rejected for $51 million, and then it acquired Excellence at half the price. Or this is a strategy at the level of capital operation, and it can only be said that the owners who operate these two websites have good capital operation ability.

Dangdang, how many stores like Zhuoyue exist online?

because of the differences in their own inventory, distribution and other environments, each platform will be endowed with different elements, which means it has a brand effect. With the brand effect, in fact, there are many online stores in this model, not just three or five, but a multiple. Perhaps consumers will choose to try other homes because of a certain experience, a small price difference, or a bad shopping experience.

Among them, Dangdang Zhuoyue has tried the store-in-store model, but it has failed, but there are signs that it wants to transform into a shopping mall.

the fourth type:

vertical stores: Qianse Store, Gome 361 Mall, and Xiaogou.com

vertical stores on JD.COM Youge.com of Macquarie Red Kids, which serve some specific people or a specific demand, and provide comprehensive products and more professional service manifestations related to this field or demand.

For example, McCawlin is positioned as a group of young women aged 18-25, who have no storefront sales carrier, although they started with DM, and then gradually turned to online stores.

Red Kids started from the mother-infant market.

For example, JD.COM is an online Gome, specializing in selling electrical appliances /3C products.

The products in this mall are more similar, either for a certain group of people, for a certain need or for a certain platform (such as electrical appliances).

how many vertical stores exist on the internet? It depends on the market segmentation. If the category of subdivision is X, it is three to five times that of X, because there are always three or five companies competing there in every field. Although everyone on the Internet says that there is no second child, it is actually not the case. Although the second child lives very hard, he is still living hard. And it is precisely because of the good competition pattern that the service is improved.

Here we find a phenomenon. For example, JD.COM and Red Kids in the above examples have started to expand their product lines in terms of recent actions. For example, Red Kids has expanded from the original maternal and child market to a family-based shopping platform; For example, JD.COM attracts a large number of buyers through low-priced electrical appliances /3C products, and then enriches the product line, adding/recommending products with more profit margins to seek profits. Obviously, they are all transforming into general stores. Another phenomenon, such as McCawlin, Youge. com, which is a vertical store for crowd segmentation, is the trend of forming its own brand.

the fifth type:

multi-brand store: Giordano Belle

Giordano is a traditional clothing brand, and it has n directly affiliated and franchised stores. Zhengjia Mall opened, Giordano entered, while online Taobao Mall opened, and online Giordano also entered. And even if all the shopping malls are dumped, Giordano has his own independent image shop, which is the traditional brand. When Giordano found that online consumers and offline consumers were different, they boldly operated at different prices, and their perfect warehouse allocation management better grasped the operation of cash flow and goods circulation through online sales.

Just like Belle, there are nearly 8,111 offline stores, and it was announced that it made a market of 16 billion in 2118. At present, it is a bold attempt to enter the network. Online styles or brands are separated to a certain extent, and mass production is also carried out. Because, how to sell them online, those 8,111 stores are a good export for clearing inventory. 211,111 double-line stores can solve the problem by selling more than 21 pairs.

With the maturity of e-commerce, more and more traditional brands will join the e-commerce battlefield, aiming at seizing new markets, expanding new channels and optimizing products and channel resources, and a wave of aggressive March is just around the corner.

how many online stores are there? As many as there are offline, there will be many online. Including Gome, all of them belong to compound online stores, but the integration is not strong enough and the model is not mature, so I will not mention it for the time being.

Sixth:

The cases of light brand store PPG VANCL Meng Bazaar

PPG and VANCL have spread all over the streets. Although there are many controversies, new things always arise in the disputes. There are two reasons for joining Dream Bazaar here. First, YES PPG has been beaten by many media, and VANCL is also rumored to be about to transform into a comprehensive mall. For Meng Bazaar, it is first delivered from DM+network+＋CALL Centre, and then it is an offline image brand store. It is said that the monthly sales have reached 6 million. It is also a representative worthy of attention.

China is already a big production country, with more than N foundries, and the mature industrial chain is enough to meet the production needs. However, people in China make money at the product profit premium, not at the brand profit premium (for example, MP3 in China makes a profit of ten dollars, while APPLE in the United States makes a profit of more than ten dollars). Under the environment, it is not necessary to have its own factory to be a brand. On the contrary, China has a unique advantage. Brands can focus more on providing personalized and exquisite products that meet the needs of the audience, strengthen product design based on brand positioning, cooperate with the increasingly mature Internet sales platform, improve logistics and even various services, etc., and the whole chain is increasingly refined and improved, so that brands can focus on doing what they are good at, while outsourcing other things, using the best raw material suppliers, finding the best manufacturers, looking for efficient and effective promotion channels, and combining strength with strength. Looking back, don't the world's top brands do the same?

Light brand stores are feasible. The key is not to lose yourself, find out your core competitiveness, and let others be undertaken by stronger people. At the moment, bosses who think that they did everything themselves need to rethink, so don't trip themselves up.

As mentioned earlier, Meng Bazaar has also opened several physical stores, even expanding the product range from selling underwear to all aspects of women's consumption. This also shows that light online stores are also transforming into complex ones. At the same time, in the future, light brand stores will provoke a melee against traditional brand stores, and anyone may win, while the losers will always be enterprises that refuse to accept the advantages of others.

The seventh

service-oriented online shop, Yimei, also gets

Yimei is an online printing company. For example, Xiao Wang got married, went to Europe for their honeymoon and took a lot of photos. However, before returning home, relatives and friends all got the photos developed by Xiao Wang through Yimei online. Some of the photos were embedded in bone China cups, and some were beautifully bound according to their own wishes.

you also have to buy it all over the world. Yes, it can help you to buy the products you want all over the world and make a profit by charging a proper service fee.

There are more and more service-oriented online stores, all to meet people's different individual needs, and even to help you queue up to buy movies for sale, all of them are traded. I am looking forward to seeing more service-oriented online stores.

The eighth

shopping guide engine type Ebinur

Biyou can share comments on Biyou's product experience here, and Biyou is also keen to tell more Biyou about his used product experience.

As the upstream business of B2C, bringing customers to businesses is based on the customer's point of view, which is king. Airbnb strives to become an effective traffic procurement platform for e-commerce and reduce the marketing costs of high-quality b2c merchants.

C2C = Consumer to Consumer

C2C, like B2B and B2C, is one of several modes of e-commerce. The difference is that C2C is a user-to-user model. C2C business platform is to provide an online trading platform for buyers and sellers, so that sellers can actively provide online auctions of goods, and buyers can choose their own goods for bidding. The typical C2C is Baidu C2C, Taobao, Paipai, etc.

B2M = Business to Manager

B2M is a brand-new e-commerce mode compared with B2B, B2C and C2C. This kind of e-commerce is essentially different from the above three, and its fundamental difference lies in the different nature of the target customer groups. The target customer groups of the first three are all as consumers, while the customer groups targeted by B2M are the sellers or workers of the enterprise or the product, not the final consumers.

an enterprise publishes its products or services through the network platform, and professional managers obtain the information of its products or services through the network, and provide product sales or enterprise services for the enterprise, and the enterprise achieves the purpose of selling products or obtaining services through the services of managers. Professional managers get commissions by providing services for enterprises.

compared with the traditional e-commerce, B2M has made great improvement. Besides the essential differences in the user groups it faces, B2M has a greater characteristic advantage: the offline development of e-commerce! The characteristics of the above three traditional e-commerce: the buyers and sellers of goods or services can only be netizens, while the B2M model can completely take the information of goods and services on the network offline. Enterprises release information, managers get business information, and provide goods or services to all people, whether online or offline. In fact, B2M is essentially a proxy model.

Business to Marketing

marketing-oriented e-commerce enterprises (e-commerce companies or companies whose e-commerce is an important marketing channel). B2M e-commerce company established a marketing site based on customer demand, and widely promoted and standardized shopping guide management through online and offline channels, thus making the site an important marketing channel for enterprises.

M2C = Manager to Consumer

M2C is an extended concept aiming at B2B e-commerce mode. In the B2M link, an enterprise publishes its products or services through the network platform, and professional managers obtain the information of its products or services through the network, and provide product sales or enterprise services for the enterprise, and the enterprise achieves the purpose of selling products or obtaining services through the services of managers. And in M2C ring,