"Guoli Renhe Sichuan Cuisine" is a chain enterprise of Chengdu Renhe Catering Culture Co., Ltd. in Xi'an, which now owns four directly-managed stores, namely Chang'an Road Store, Xigaoxin Store, Xiguan Store and Xihuamen Store, with an area of more than 15,000 square meters, more than 800 employees, and total rolling investment of more than 25 million yuan. Since entering the Xi'an catering market in 2001, "Guoli Renhe Sichuan Cuisine" has won the recognition of consumers with three "firsts", i.e.: (1) the first large-scale catering enterprise operating Sichuan cuisine on a large scale and in an entrepreneurial manner, which has brought about fundamental changes to the image of the quality of Sichuan cuisine and its business model. The quality image and business model of Sichuan cuisine have undergone fundamental changes in Xi'an and changed the traditional consumer market pattern of Xi'an with mainstream catering; (2) the first Xi'an catering enterprise to introduce new flavors of Sichuan cuisine to the market, and its dish system not only embraces the historical inheritance of Sichuan cuisine, but also covers the personality of Chengdu's newly popular dishes, thus changing and influencing Xi'an's appreciation of Sichuan cuisine at a new level; (3) the first catering enterprise to introduce "Eight Hundred Miles of Qinchuan River" to the market, and the first catering enterprise to introduce "Eight Hundred Miles of Qinchuan River" to the market. (3) The first Xi'an catering enterprise to operate with the culinary culture connotation of "800 Miles Qin River", emphasizing on market trend information and dish development and innovation and highlighting the extension of local food aesthetics, thus interpreting the Xi'an people's dietary lifestyle with new dietary consumption experience.