graduates majoring in tourism and leisure management can engage in tourism economic management and enterprise management in tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning agencies and theme parks; Or self-employment in the tourism and leisure industries. So is the employment prospect of tourism management major good? Let's take a look at it with Aiyang Education!

Contemporary tourism and tourism management majors

Compared with ordinary tourism disciplines, tourism management majors cover a wider range and involve more professional knowledge, which is more suitable for the needs of today's and future tourism industries for compound talents. Tourism management specialty is no longer a professional discipline that only studies a certain level of tourism in the past, but now it has become an important branch of management, which is a comprehensive specialty that integrates tourism, catering, accommodation, geography, history, consulting and other knowledge. The practicality of a subject determines the complexity and diversity of its necessary knowledge. The main research is modern tourism management, culture, tourist attractions, hotel accommodation, foreign languages and other related knowledge at home and abroad, while understanding the huge tourism market, competition in the industry, the development trend of the whole industry and so on. Tourism management majors pay more attention to the combination of theory and practice, in order to better adapt to today's tourism industry.

In the past, whenever tourism major was mentioned, people first thought of tour guides and hotel service personnel. In fact, the current graduates majoring in tourism management can engage in tourism administration departments, tourist attractions, travel agencies, tourism e-commerce enterprises, tourism marketing planning enterprises, tourism consulting companies and even start their own businesses. It can be seen that the employment prospects of tourism management professionals are very optimistic, and the overall environment of tourism is also optimistic.

the present situation and employment environment of domestic tourism

the world tourism Council (WTTC) announced at the world congress held by the WTO that China's tourism employment is now the first in the world. In China, it is predicted that by the year 2111, the tourism industry will attract nearly 91 million employees, especially the holding of the 2111 Shanghai World Expo, which has brought many business opportunities and employment opportunities. It can be seen that there is a big gap in the demand for tourism management talents in the future. In 2118, * * * received 31 million inbound tourists, achieving 41.843 billion US dollars in foreign exchange earnings from international tourism, and 1.712 billion domestic tourists, earning 874.931 billion yuan, up 6.3% and 12.6% respectively over the previous year; The total tourism revenue was 1.16 trillion yuan, an increase of 5.8% over the previous year. In 2119, China's tourism industry maintained a rapid growth, and the total tourism revenue achieved a significant increase. The total tourism revenue in the whole year was about 1.26 trillion yuan, an increase of 9% over the previous year.

according to the study of China tourism employment target system and strategic measures, the common tourism employment in China can be mainly divided into the following categories according to the region.

1. With large-scale scenic spots as the leader, a rich employment system and employment methods have been formed, including accommodation, catering, entertainment, tourism and shopping, and labor services.

second, in tourist cities, transportation hubs and distribution bases, a comprehensive tourism service system has been formed with accommodation reception as the center, forming a high-density employment area such as hotel concentration area.

Third, the resort belt around the city has become an important growth point of tourism employment, which has established a corresponding employment system for urban residents' leisure services, including tourist resorts, theme parks, farmhouses and industrial tourism.

fourth, tourism employment system in small towns and rural areas. In recent years, ancient town tourism and rural tourism have appeared in China, and the employment system generated by this tourism model is more participatory than that of general tourist attractions.

From these classifications, we can find that it basically covers all possible employment opportunities in today's tourism industry. Including hotel management direction, travel agency management direction, scenic spot management direction, exhibition tourism management direction, catering management direction, leisure and entertainment management direction, tourism administration management direction, etc. For example, hotel management, there are nearly 11,111 star-rated hotels in China, and the demand for talents has greatly increased. Most of the managers are basically students from secondary schools and vocational technical schools who have been engaged in hotel business and accumulated experience, and there is a general lack of theoretical knowledge. Therefore, undergraduate graduates with certain practical experience are quite popular. However, undergraduate graduates need to overcome the shortcomings of being too ambitious and too low-minded, and start from the grassroots level in a down-to-earth manner, and then make plans for development after gaining experience, otherwise, it will be difficult to find jobs artificially.

Current situation and employment of international tourism

International tourism has developed rapidly in the past half century. Tourism has the advantages of increasing national economic income and increasing employment, so all countries and regions in the world have accelerated the development of international tourism. From 1951 to 2118, the number of international tourists worldwide increased from 25 million to 1 billion in 2118.

At present, the tourism industry in the world is the most developed, and the most employment opportunities are mainly concentrated in the United States, Europe, Asia and Oceania. As one of the most developed countries in the tourism industry, the tourism market in the United States is quite huge, and the number of visitors per year far exceeds that of European countries, especially the hotel industry is developing rapidly, which is why many universities in the United States are very famous for their tourism management majors, such as Cornell University.

in the European market, such as France, Switzerland, Britain and other countries with high economic level, the tourism industry is also very developed, ranking first in the world in terms of the number of inbound tourists and domestic tourism. The hotel management major in Lausanne, Switzerland is world-famous, which shows that the tourism employment prospect in Europe is also very good.

In addition, tourism in Asia and Oceania is also expanding rapidly. Although it is young, it has unlimited potential, among which Singapore, South Korea, Australia and New Zealand are more prominent, and even the number of visitors exceeds their own population. Of course, apart from these countries, there is no doubt that China's tourism industry is gradually beginning to occupy the leading position in the world tourism industry.

the future of tourism management

tourism is a popular consumption item in recent years, and it is also a new industry with fast development speed and strong driving effect, with broad development prospects. Modern economy is in direct proportion to the development of tourism, which has become a symbol to measure economic development and people's living standards, and tourism is gradually becoming a pillar industry in the tertiary industry.

Tourism industry is a thriving industry, so tourism management specialty is also a sunrise specialty. With the gradual improvement of tourism management system and the better combination of theory and practice, the prospect of tourism management specialty is very bright. If the current tourism management major is a flower in bud, then in the near future, the flower of tourism management will be "blooming and charming, and delicate flowers will smell fragrant".

The specific employment direction of tourism and leisure management major is as follows:

1. Tourism administrative departments

The employment of tourism administrative departments should be through the way of obtaining civil servants, and the specific processes include online registration, on-site registration, written interview, physical examination, list publicity and so on. Employment units include provincial, city and county tourism bureaus and their affiliated enterprises and institutions. The specific positions of each unit depend on the needs. Please refer to the civil servant enrollment brochure of that year.

2. Travel Agency

The functional departments of travel agencies are divided into: business department, planning and dispatching department, reception department, tour guide department, external liaison department, finance department, etc.

business department: responsible for the marketing planning of travel agency products, soliciting group tours, ground connection and other travel agency businesses, as well as the organization and marketing business of conferences and small and medium-sized exhibitions; There are mainly positions such as manager, assistant, secretary, group organization and ground connection.

Planning and Dispatching Department: specifically operate the travel agency business, including designing tourist routes and making quotations.

reception department: it receives guests who come to consult and other visiting personnel.

tour guide department: arrange tour guides to take tours, and the tour guides must have tour guide cards.

Foreign Liaison Department: the spokesperson of travel agencies in other places, who often goes to other cities to promote the travel agencies.

finance department: responsible for all fund operations of travel agencies, and the staff should have certain accounting knowledge.

3. The main business of travel consulting company

includes: outbound travel consulting, domestic travel consulting, travel agency, business investigation consulting, immigration and study abroad consulting, booking hotels all over the country, booking travel (business) cars, conferences and exhibitions, travel consultants and tour guide training services.

With the National Professional Standard for Tourism Consultant Training and the National Vocational Examination Outline and Examination Training Textbook for Tourism Consultant Training passed the evaluation of experts from the National Vocational Qualification Training and Appraisal Experimental Base, the training of tourism consultants was piloted and evaluated nationwide. According to the person in charge of Tianjin Certification Center for Tourism Consultants, the average salary of the first batch of more than 111 students in Chengdu during the probation period is 2385 yuan. Tourism consultants are divided into assistants and division-level students who take the national unified examination after graduation. After passing the examination, they will be awarded the Certificate of Tourism Consultant of the National Vocational Qualification Training and Appraisal Experimental Base, and their personal data will be entered into the China Tourism Consultant Network and the National Vocational Qualification Training and Appraisal Experimental Base Network. In 2118, the first national unified examination for "Tourism Consultant" will be held on June 22nd, and tourism consultation will become the hottest new occupation.

4. Tourism e-commerce enterprises

Tourism is considered to be one of the industries with the strongest sensitivity to the Internet, and together with finance, software and online bookstores, it is called the four most suitable industries to operate online. Thus, tourism e-commerce enterprises have a bright future. The main business scope of tourism e-commerce enterprises includes providing tourism information, booking hotels, air tickets, travel routes and practical information retrieval of business travel, etc. For example, Ctrip.com and eLong.com are well-known tourism e-commerce enterprises at home and abroad.

5. Tourism planning and planning institutions

Graduates can engage in tourism planning and planning. Tourism planning and planning institutions mainly include tourism development planning, scenic spot planning and tourism planning. By 2117, there were 9 tourism planning units with Grade A qualification, 154 with Grade B qualification and 62 with Grade C qualification in China, covering all provinces, municipalities, autonomous regions and municipalities directly under the Central Government. In addition, there were some unqualified planning agencies.

6. Tourism marketing planning enterprises

Emerging tourism marketing planning enterprises are marketing planning enterprises that have expanded from the marketing planning work of the business department of the original travel agency to an independent tourism market, and are new tourism industries generated by the new division of labor during the development of the tourism industry. The business includes the marketing planning of tourist attractions, large-scale tourist performances, large-scale tourist activities, tourist routes and tourist destinations; Also engaged in the organization and marketing of exhibitions. They are the bridge between the tourism demand market and the tourism supply market, providing tourists with tourism consumption products and their combinations (entities and information), and providing consumer groups (entities and information) for tourism products and tourism destinations; The popularity of some large-scale tourism products in the market is not unrelated to the operation of tourism marketing planning enterprises, such as the large-scale live song and dance Impression Liu Sanjie. As a new tourism marketing planning enterprise, the business volume is huge and the enterprise personnel are capable; Employees are required to have higher education, understand the development status of tourism enterprises, understand the trend of tourism consumption, have higher communication and immediate response to market changes, and have good team spirit and integrity. Most tourism marketing planning enterprises have e-commerce business.

7. Tourist attractions

Graduates can engage in the operation and management of tourist attractions. National Tourism Administration's Report on the Development of Tourist Attractions in China in 2115 shows that as of October 2115, there are about 21,111 tourist attractions in China, including 1,411 A-level tourist attractions, 1,77 national key scenic spots, 1,54 national nature reserves, 565 national forest parks, 1,115 national geological parks and 316 industrial and agricultural tourism demonstration sites, which are listed in the World Heritage List. Tourist attractions have formed half of China's tourism industry. These scenic spots are all over the country, and any kind of tourist attractions is a way out for employment. So many tourist attractions have created good opportunities for employment of tourism and leisure management majors.

8. theme parks

graduates can engage in the operation and management of theme parks. Theme parks are divided into paradise type, folk type, historical type, concentrated landscape type, science and technology type and so on. Paradise types include Happy Valley, Ocean World, Ice and Snow World, etc. There are folk culture villages, ethnic culture villages and so on. Historical types such as Song Cheng in Hangzhou, Tang Cheng and San'guo City in Wuxi; Happy Land, Xanadu and Foolish Paradise in Guangxi; Concentrated landscape types such as Window of the World, splendid china, etc. Science and technology such as dinosaur hall, aerospace science center, etc.

9. Travel and leisure clubs

Graduates can engage in the operation and management of industries such as golf clubs, fitness clubs, rock climbing clubs, beach baths, desert sand-sliding clubs, and other entertainment places such as bars and KTV. In addition to the above-mentioned traditional clubs, small and medium-sized clubs, "houses" and "bars" have appeared in some large and medium-sized cities or tourist destinations, such as pottery clubs, batik bars, fishing clubs and cooking clubs.

11. tourist resort

tourist resort is a tourist place integrating entertainment, accommodation, catering, dance halls, conference halls and large parking lots, with beautiful environment and complete facilities. It is a good place for holiday and leisure travel and is increasingly favored by tourists. Graduates majoring in tourism and leisure management can engage in the operation and management of tourist resorts.

11. Teaching in tourism vocational secondary schools and vocational secondary schools

With the rapid development of tourism, there is an increasing demand for grass-roots talents in tourism. Tourism classes in tourism vocational secondary schools, vocational secondary schools or vocational secondary schools around the country have developed rapidly, and engaging in tourism vocational education is also a good choice for graduates of tourism.

12. Self-employment in tourism and leisure industry

There are all kinds of personalized souvenir shops related to tourism, small tourist restaurants with economic characteristics, bars and teahouses with cultural tastes, restaurants with local flavor, snack industries, pottery bars and batik bars mentioned earlier, gardening bars for teaching to plant flowers and plants, make bonsai, flower bars for arranging flowers, and photography bars. The independent entrepreneurship of tourism and leisure in cities and tourist destinations can be said to be colorful, and many entrepreneurial doorways can be found from the investigation and analysis of contemporary people's tourism and leisure consumption needs.

13. Going to the countryside and participating in the development of rural tourism and leisure industry

The development of urbanization and the acceleration of new rural economic construction have promoted the development of rural tourism and leisure industry, especially around big cities. Professor Liu Deqian, editor-in-chief of Tourism Journal, and other experts predict that rural tourism will soon occupy half of China's tourism industry. However, there is an extreme shortage of tourism talents in the vast rural areas, and rural tourism and leisure industry is a vast world for tourism undergraduates to display their talents. Participate in rural tourism development, operate rural tourism hotels, conduct rural tourism marketing planning, organize rural tourism commodity production and management, or engage in rural tourism secondary vocational education and tourism skills training, and choose the direction according to the principle of "adapting to local conditions"; It can be entrepreneurship, such as organizing rural tourism marketing planning enterprises.