2022 Mid-Autumn Festival activities to promote the program sample (General 6)
In order to ensure that the activities can be successfully held, pre-formulation of the activity program is essential, the activity program is from the activities of the purpose, requirements, methods, methods, progress and so on are deployed specific, well thought out, and have a very strong operability of the plan. How do we go to write the activity program? The following is my collection of 2022 Mid-Autumn Festival activities to promote the program sample (General 6), for reference only, welcome to read.
Mid-Autumn Festival Activity Promotion Program 1
I. Promotional Objectives
Mid-Autumn Mooncake Consumption to drive the sales of stores to activate the sales of mooncakes with the image of the store is expected to average daily sales growth of 10%-20% during the promotion period
II. Contents
1, buy mid-autumn mooncakes to send Coca-Cola
buy more than 90 yuan of mid-autumn mooncakes to send 355ML Coca-Cola 2 (worth $3.6)
buy more than 200 yuan of mid-autumn mooncakes to send 1250ML Coca-Cola 2 (worth $9.2)
buy more than 300 yuan of mid-autumn mooncakes to send 2000ML Coca-Cola 2 (worth $9.2)
buy more than 300 yuan of mid-autumn mooncakes to send 2000ML Coca-Cola 2 bottles (worth $13.6)
2, gift baskets:
298 yuan, 198 yuan, 98 yuan three grades
298 yuan hamper: Seven Stars cigarettes + California Lucky Charms + 80 yuan worth of mid-autumn mooncakes + Cerebral Platinum
198 yuan hamper: Double Happiness cigarettes + Harvest Dry Red + 60 yuan worth of mid-autumn mooncakes + brain easy
98 yuan gift basket: worth 40 yuan mid-autumn moon cakes + 20 yuan tea + California prunes
3, in the promotional period (9, 3 - 9, 12) in the store where the purchase of 300 yuan will be given a box of exquisite moon cakes (worth 20 yuan / box)
4, in September 10th "Teacher's Day"
4, in the "Teacher's Day", "Teachers' Day", "Teacher's Day", "Teachers' Day", "Teacher's Day", "Teacher's Day", "Teacher's Day" and so on. September 10, "Teachers' Day" for teachers' promotions: September 9-10 two days in xx shopping and consumption of teachers with a teacher's card can receive an exquisite moon cake or gift (worth about 20 yuan)
Third, integrated promotions
1, the media
In the music traffic channel every other day scrolling promotional ads 8, 17-9, 12 broadcast 16 times a day 15 seconds / times.
2, shopping guide
In the 9, 1 - 9, 13 "shopping guide" to actively launch various promotional information.
3, in-store radio
From the opening of the store in the morning to closing every two hours to broadcast the relevant promotional information broadcast.
4, store layout
(1) off-site
a, in the free shipping cabinets above the production of Mid-Autumn Festival publicity;
b, in the protection racks on the wall columns of the packaging paste some festive color pages to create momentum;
c, in the plaza may be hanging balloons pulling banners;
d, in the entrance to the Hanging "xx Shopping Plaza Jubilee Mid-Autumn Festival" banner
(2) in the field
a, in the main corridor ramp wall with self-stickers and other decorations to enhance the festive atmosphere;
b, the entire store over the hanging flag provided by Coca-Cola;
c, in the background of the mooncake area and the two columns of cloth, "Millenium Moon to send goodies". "Millenium month to send good gifts" publicity; both sides of the Coca-Cola promotional publicity;
d, moon cake area over the big red lanterns.
5, other support
Health care products to let 15% special sales.
Group purchase of 3000 yuan or purchase the number of moon cakes up to 20 boxes can enjoy free delivery.
Fourth, the promotional costs
Media advertising costs: 12,000 yuan
Coca-Cola series of giveaways: 60,000
On-site and off-site setup costs: 0,60,000
The cost of mooncakes: 60,000
***Total: 13,80,000 yuan
< strong> Five specific operations
Group purchase of 3,000 yuan or purchase of 20 boxes of health care to enjoy free delivery. strong> V. Specific operations
1, the traffic channel 15 seconds of advertising by the company commissioned xx advertising production in the advertising contract should be clear at different stages of advertising content; scheduled to be completed on August 16th.
2, shopping guide by the purchasing department is responsible for drawing up a list of goods the marketing department is responsible for contact with the xx Evening News printing plant production; see the production arrangements for the period.
3, the field of radio broadcasts by the Ministry of Marketing to provide *** three promotional broadcasts each should be handed over to the radio room two days in advance.
4, the field, outside the layout of the specific design should be the Ministry of Marketing, art group is responsible for the company can be produced by the art group is responsible for the incapacity of the production by the art group to contact the outside world to produce the final layout by the art group to complete the administrative department to do a good job of purchasing and coordination; scheduled to be set up in the field in the completion of the 18th of August.
5, the Ministry of Purchasing is responsible for the introduction of moon cake manufacturers, each manufacturer to charge more than 500 yuan promotional fee at the same time responsible for the development of moon cake prices and market research plan in August 5 before the completion of the relevant plans.
Mid-Autumn Festival activities to promote the program 2 Activity 1: Theme: "Scenic Mid-Autumn Festival Moon Festival Ceremony" featured folkloric activities Activity time: 20xx.09.27 evening Activity introduction: Mid-Autumn Festival Moon Festival has always been the traditional festival celebrations of scenic spots. The Mid-Autumn Moon Festival has always been a traditional festival celebration in the scenic area, and this year the accessories of lotus lamps, candle boats and temple bells have been added, together with the frogs and insects at night in the scenic area, which makes the whole moon festival ceremony have a more retro flavor. In addition to the cultural performance of Han Chinese singing and dancing in the ceremony, after the ceremony there is a moon festival tribute to share the food link, not only so that people can feel the strong Han Chinese folk culture, but also some of the lucky participants to get a symbol of blessings of the tribute to eat. Participants: the general public, dating activities men and women, college students, orphans, etc. Activity 2: Theme: condolences to the orphans and disabled children, to see the beautiful scenery, make moon cakes, dedication Theme slogan: "full moon in the sky, love full of people! " Activity time: 20xx.09.27 Activity introduction: Mid-Autumn Festival is a day of full moon and reunion, but there is always a group of people who can't be reunited with their families on this day. The scenic area invited the orphans of Yangzhou Orphanage to come together to spend this holiday, the content is no longer simple to give the children to eat, drink, play, instead of teaching them to make their own mooncakes in the Mid-Autumn Festival, and at the same time will be good mooncakes dedicated to the people who have been caring for and taking care of their love. In addition, at the Mid-Autumn Festival Moon Ceremony that night, some of their children will also bring wonderful programs to perform for everyone. Participating groups: people from all walks of life who love people Activity 3: Theme: Matchmaking Theme slogan: The main theme of love Activity time: 1 period 9.22, 2 periods of mid- to late October Activity introduction: scenic area is the first to put the dating class activities and outdoor tourism combined attractions. Activity 4: Theme: "Mid-Autumn Festival Night-Camping Moon Festival" Activity time: 9.27 Activity introduction: Mid-Autumn Festival is a reunion night, but there are still many people who can not go home to be reunited with their families in foreign countries or who want to spend the night in a different way. The people who want to spend such a holiday in a different way, the scenic area specially planned a camping moon festival, in addition to participate in the Mid-Autumn Moon Festival, feel the ancient culture of Han, but also to see fireworks, free camping, if lucky enough to get an unexpected surprise. Activity Description: The treasure hunt is another featured activity of the scenic area, in the past, generally only in the May 1, held during the 11th, this year's Mid-Autumn Festival scheduled before the National Day and close to the scenic area will be the treasure hunt activities spanning a longer period of time, so that more citizens and tourists can participate in it, to get more fun and luck. Participating groups: Mid-Autumn National Day to the scenic area of all visitors Activity 6: Theme: scenic area of interesting expression collection Theme slogan: "I am the protagonist of the happy, frame happy scenic area. Activity time: 9.20-10.10 Activity introduction: As long as in the 9.20-10.10 period, in the scenic area of the charming background to leave their own fun, funny expression record, happy, interesting moment scene. Photography equipment is not limited, do not play technology to play mood, do not professional to be happy. Photos sent to the forum, mailbox xx, or cell phone MMS send xx; photo requirements: scenic play in the process of expression close-up, interesting moment record can be. Participating groups: Mid-Autumn National Day during the scenic play in the tourists. Mid-Autumn Festival activities to promote the program 3 I. Activity Organizing Committee 1, responsible for: members of the Board of Directors, the General Manager's Office, the Planning Department 2, members: the heads of various departments II. Activity purpose: With the traditional Chinese festival "Mid-Autumn Festival", the country's 'second long holiday "National Day" to create the second sales peak in the mall, as well as for the long holiday after the cold market targeted, slowing down and reducing the trend of declining sales. Slow down and reduce the trend of declining sales. Fourth, the Mid-Autumn Festival planning program - the theme of the event: Celebrate the Mid-Autumn Festival, welcome the National Day, send a big gift! V. Activity slogan: slightly Six, the scene layout: (a) off-site layout: The door couplet: ten thousand family reunion to welcome the Mid-Autumn Festival, the four seas celebrate the National Day, the horizontal couplet: to celebrate the festive season; Hanging giant banners on the outside wall: width: height = 1x13m, publicize the content of the event; In the door above the hanging of the big red lanterns eight. Hang 8 big red lanterns above the door. (B) the field layout: 1, respectively, in the first, second, third, fourth floor elevator hanging at both ends of the publicity signage. 2, set up a large mooncake in the lobby on the first floor (negotiated by the Purchasing Department); 3, set up a plaque at the entrance to the first floor, display a street of mooncakes on the back side of the checkout counter, hang a hanging sign on the upper end of the street of mooncakes, to highlight the atmosphere of a street of mooncakes; 4, in the main corridor of each floor, elevator entrances, the mooncake stacks of the head of the top of the corresponding palace lanterns hung; palace lanterns 3. 5, in the main corridor of each floor hanging the Mid-Autumn Festival, National Day hanging flag (each one); hanging flag 1. 6, the staircase parapet is surrounded by golden yellow velvet, while strengthening the arrangement of the elevator entrance. 7, in the center of the hall hanging a large (2.5 meters wide) lantern (made of kt board), in the large lantern hanging below the square inscription "Happy Mid-Autumn Festival", in addition to other decorations from. Seven, publicity strategy 1, dm poster publicity (see the attached table for details of the operation); 2, television media publicity: a, publicity: moon cakes on the market, group purchase, bulk purchase of moon cakes and related activities; b, time: September 2, 26; c, the cost of charging: d, the form of publicity:
e, the publicity of the moon cakes on the market.
d, publicity form: animated pictures plus text.
3, off-site giant banners, display boards publicity;
4, the field broadcasting publicity;
5, the community of the crowded place to a small banner publicity, the content: "xx shopping plaza wish the city people Happy Mid-Autumn Festival; Mid-Autumn Bulk Shopping Hotline: 521521."
Eight, Activity strategy:
Activity 1, shopping full 2 stay happy moments
Activity time: September 1 - - September 3
Activity content: a one-time shopping in the mall full of 2 yuan or more can be with a computer ticket at the entrance to the mall to participate in the lottery at the beautiful new bride wedding photography consulting office.
Prizes:
First Prize: Prize worth 288 yuan photography package
Second Prize: Prize worth 198 yuan photography package
Third Prize: Prize worth 98 yuan photography package
For more details, please go to the Bridal Wedding Photography Consultation. This activity is sponsored by the beautiful bride wedding photography prizes
Mid-Autumn Festival activities to promote the program 4First, the background of the activities: Golden Autumn Festival is a traditional Chinese holiday, this time of year, the moon cake has become a gift to friends and relatives, to express the blessings of the best gift, but due to a lot of reasons, such as working overtime, temporary things, face issues, to send the number of people to send too many personal gifts, very troublesome. However, due to many reasons, such as overtime, face-saving, too many people to deliver in person, etc., people can only give up this blessing even if they want to. Now the region's major supermarkets are almost the implementation of the usual discounts and price reductions or add the rest of the gifts and other promotional activities, customers have lost interest in this. It's hard for some people to express their emotions when they're given a gift directly face-to-face.
Second, the theme of the campaign : Mid-Autumn gift without worrying, xx Ambassador to help you personally to home. (xx mall mid-autumn ambassadors for you to personally send your blessings to friends and relatives, for you to solve the gift worry)
Third, the target group: for various reasons can not be friends and relatives to the gift of the crowd.
Fourth, the purpose of the activity:
1, through this activity to increase the profitability of the moon cake sales, and increase its sales.
2, through the Mid-Autumn Ambassador gift-giving good words and deeds to infect customers and enhance the corporate image.
3. Provide convenience to customers and attract more customer base.
4, convey emotions for customers.
5, this activity is basic, can be extended to other festivals to use, such as Christmas or New Year's Day.
6. Increase the means of competition and make a difference.
V. Activities:
1, time: x month x - - the day before the Mid-Autumn Festival
2, location: the activity is limited to Shenzhen City District
3, the activity is prepared:
a, to arrange for a certain amount of transport trucks with the "Mid-Autumn Festival Ambassadors ".
b, the driver must be familiar with the urban driving routes, required to minimize the time consumption in the delivery process to improve the delivery efficiency.
c. The "Mid-Autumn Ambassadors" will be educated on language and movement, and learn how to deal with problems.
d. Improve the selling price of mooncakes to maximize the overall profit.
e. Contact card dealers to buy a certain number of beautiful cards, preferably cards that can be categorized according to the different objects of the gift, such as: Valentine's card, loved ones card, friend card, etc.
The mooncakes are not only a gift, but also a way of life.
Six, activity publicity:
Activity publicity can be used television advertising (this method is too expensive) to do short-term publicity, combined with the traditional way of sending publicity ??? single multi-faceted publicity and promotion, but the main must rely on the bulk of the short message sent as the basic publicity.
1) fast: the dissemination of time and geographical limitations are not limited to any one province or city in the country are the same; send millions of handheld machine users, uniform can be sent immediately after the completion of the receipt of advertising information. The content of the advertisements can be changed at any time to ensure that the latest information in the shortest possible time.
2) Precision: The biggest characteristic is that it reaches the receiver's cell phone directly, "one-to-one" delivery of information, strong systematic reading, timeliness, and 100% reading rate! In the limited time between media and human contact, it can improve the frequency of human contact with advertisements.
3) Strong instantaneous sensational effect: it has any other advertising media incomparable instantaneous sensational effect.
4) low cost: the release of the cost is very low, compared with the traditional media often hundreds of thousands or even millions of advertising costs, the cost is almost negligible. The cost of advertising is almost negligible compared to traditional media, which can cost hundreds of thousands of dollars or even millions of dollars. Submitting through the SMS platform is cheaper than sending short messages directly from a cell phone, which greatly reduces the cost of advertisers' advertisements.
SMS bulk sending can be fast, accurate, instantaneous sensational fast and effective to seize the market opportunity, can be the company's product promotional activities and promotional products through the form of text messages sent to the majority of the user's handset, you can achieve twice the effect with half the effort. It can also be used to notify members, internal staff, suppliers, customers and members. In addition, when the Mid-Autumn Festival and National Day festivals, the Liyuan use short message bulk sending platform to send some text blessing information, inadvertently can enhance the corporate affinity, which is a long-term way ah. The short message bulk sending company, in this I only recommend Shenzhen Junxian Technology Development Co.
Seven, notes:
1, the customer to buy the gift according to its requirements for packaging, and ask and register the request for delivery of the detailed address and the best delivery time period, it is best to let the customer to provide their contact phone number and the recipient's contact phone number in order to facilitate the gift of the special circumstances can be contacted.
2, "Mid-Autumn Ambassador" of the words and deeds on behalf of the honor of the mall, must be "ambassadors" for strict selection, image and language affinity must be good, and for the possible problems must be on the The "ambassadors" must be educated about the problems that may be encountered.
3, in order to avoid some problems, the delivery of this activity can only be limited to the mid-autumn gifts, can not involve cash, in the packaging must be checked on the gift, there can not be cash.
4, due to the possibility of customer refusal, etc., in the event of publicity should be explained, and explain that the occurrence of this situation shopping malls to return the original gift contact with the customer.
5, there is a refusal to accept or the customer is not in the case, the "ambassador" must contact the person in charge of the shopping mall as soon as possible, informed of the situation to continue with the next task, by the mall staff to contact the customer or the recipient of the gift to inquire about the solution.
6, the gift must be sent to the mall for the products purchased, the buyer must leave a real contact number and name, such as the number left in error caused by the return of the goods can not be returned to the mall after 7 days have the right to deal with this point should be in the publicity or activities carried out to explain.
7, the card in the self-written gift is the customer for the recipient of the most sincere wishes, is the emotion of the frank disclosure, so the selection of the card must pay attention to the appearance of its fine and inside the text of the connotation. If the price of moon cakes to do adjustments, the card can also be changed to calendars, of course, inside the mall to have the relevant introduction. Do publicity.
Note that some products do not participate in the rush to buy, and in the field with a poster notice.
This activity can also be taken in the rush to buy the goods purchased during the time to return 30% of the amount of money paid for the practice, with the amount of money on the shopping ticket and the time to the service desk to receive the amount of money back.
Note: The supermarket can launch the Mid-Autumn Festival daily specials, the daily launch of two to three special low-priced goods, through the special low-priced goods to drive the sale of other goods, these special low-priced goods is best with the Mid-Autumn Festival has a certain connection with the other shopping malls, compared with the price of these goods to have an absolute competitive advantage.
Eight, happy to shoot "family photo"
Shopping for 200 yuan, with the shopping ticket can be taken on-site 5-inch photo as a souvenir, now shoot now take.
Time: the day of the Mid-Autumn Festival)
Location: the square in front of the mall
Co-operation: a certain studio or a certain film company
Operating instructions:
x can be set up on site to set up a scene, or to build a pavilion, to create a Mid-Autumn Festival charm, or set up a modern reunion scene.
x It is best to take the name of the mall into the picture, so that you can remember the mall when you see the picture later.
IX, special service measures:
For many customers, moon cakes are to buy, the types of moon cakes in various shopping malls, the price is about the same, because the average customer chooses to buy near, that is more convenient. How to make it more convenient for customers, how to attract customers from other shopping malls to this mall to buy it, you need to launch a distinctive service measures.
Mid-Autumn Festival activities to promote the program 5First, the purpose of the activity
Mid-Autumn Festival is traditionally a restaurant and hotel to do promotions of the great season, but also to stimulate consumers, pulling the consumption of the opportunity, the activity of one in order to get a better profit, and on the other hand, is also designed to strengthen the external image of the restaurant, to deepen the impression of the restaurant in the minds of consumers. The event is also an opportunity to stimulate consumers to spend more money.
The theme of the event
"Mid-Autumn Festival with joy, good gifts to send non-stop".
Three, the activities of the object
For the high school and low different groups of people to carry out different mid-autumn promotions, effective care of different groups.
Fourth, the activity time
September XX - September XX
Fifth, the form of activities
discounts; gifts; draw
The first time I saw a lot of people in the world, and the second time I saw a lot of people in the world. strong> Six, the activities of the specific content
1, the promotion period in the store where the meal, more than one hundred dollars can enjoy 10% discount. And with the table complimentary Mid-Autumn special add dishes.
2, the promotion period in the store where the designated series of packages, you can get the corresponding Mid-Autumn gift box.
3. During the promotion period, anyone who dines in the store can participate in the Mid-Autumn Festival lantern fan prize competition. At the same time you can get a free snapshot.
VII, the activities of advertising
1, the concentration of traffic places, train stations, bus stops, etc., to do outdoor advertising.
2, newspapers, local TV stations should also be publicized.
3, and leaflet distribution.
VIII, other related strategies
Personnel mobilization, hotel layout, etc. should be done beforehand to allocate the arrangements, and start contingency measures, and at the same time, to do a good job related to the record of the summary, to prepare for the promotional assessment.
Mid-Autumn Festival activities to promote the program 6
First, the purpose of the activity:
Mid-Autumn Festival, one of the three major traditional Chinese holidays, National Day, the National Day, the country set a long holiday. This activity for the "Mid-Autumn Festival" and "National Day". Mid-autumn chapter around the "Mid-Autumn Festival love is thicker," the main line of the campaign, highlighting the Mid-Autumn Festival "reunion," "sentiment," "gift "three major holiday characteristics, using the activities of the very humane to impress consumers. The National Day chapter of the "Happy National Day Ode to Joy" as the main line, divided into "lucky", "affordable", "members", "fashion" four "Fashion" four series, through the National Day series of merchandise promotional activities, we will strive not only to fight for the peak of sales of goods, but also to win the personalized word of mouth, price word of mouth, so that we can really do deep do thorough our holiday market.
Second, the activity time:
September 23, 20XX - October 8, 20XX
7 on the end of the National Day holiday, and the Mid-Autumn Festival gift giving, and eat a reunion dinner is even more in the 6 before the event, so the activity of the The time is set as above.
Third, the theme of the event:
"With the same joy and congratulations on the Mid-Autumn National Day, with the same joy and wonderful Hualian"
Fourth, the content of the event:
Mid-Autumn Festival: "Happy Mid-Autumn Festival, love is thick"
(Originally, I wanted to do the Happy Mid-Autumn Festival gift show, but I always felt that there was no kind of momentum.)
"Joy in Hualian, thicker feelings"
1, XX Mid-Autumn Gourmet Festival - Mooncake Exhibition
Combined with the food festival to hold a "famous moon congratulations on the Mid-Autumn Festival" - mooncake exhibition
In conjunction with the food festival held "famous moon to celebrate the Mid-Autumn Festival - moon cake exhibition", focusing on the introduction of moon cake manufacturers with a variety of special features, different flavors of the new moon cake.
2, XX tonic health care festival
Mid-Autumn Festival has always been the peak season for health care sales, especially after recent years of health care advertisements large-scale "gift health" publicity, Mid-Autumn Festival gift selection of health care consumers have become more and more, from the other side of the view, due to health care has a fairly generous profit margins, so suppliers, whether it's a gift, a gift, a gift, a gift, a gift, a gift, a gift, a gift, a gift, a gift, a gift, a gift, a gift, a gift. On the other hand, because health products have a rather lucrative profit margin, so suppliers, whether in promotions, or in cooperation with the strength should be quite large. Therefore, the full integration of health care manufacturers of the Mid-Autumn Festival promotional activities, to carry out a nourishing health care festival, on the one hand, can effectively reduce the cost of promotion, on the other hand, can also effectively stimulate the health care products in the festival sales.
3, XX years of famous wines and specialties Aggregate Exhibition
Mid-Autumn Festival is originally the peak season for wine sales, coupled with the peak of the National Day wedding banquet, wine consumption potential is quite large, so by carrying out the famous wines and specialties Aggregate Exhibition can further stimulate the growth of wine sales. (Cigarettes are not allowed to do activities, we can use cigarettes, wine, health care products, etc. made of gift baskets, and then reduce the price of sales, it can be avoided.)
4, "Hualian sent love, Mid-Autumn Gift"
Where in the supermarket to buy mooncakes or tonic full of 200 yuan, that is, to send an exquisite gift. (Gifts are recommended for red wine, lighters and other fashion items)