Yoshinoya is a Japanese restaurant chain that specializes in beef. After nearly a century of development, Yoshinoya has basically spread all over the world,*** with about 3,000 outlets, mainly in Asia and the U.S. market, of which about 1,000 are overseas restaurants, most of which operate within China. It is also found in Singapore, Malaysia and other regions.

The cumulative total of 150 stores closed this time due to the outbreak is 100 in Japan and 50 overseas. Of the stores closed overseas, 60% were from China. This is a bit of a surprise, as the store closures may seem unreasonable with the East Asian epidemic gradually coming under control and business slowly recovering. But Yoshinoya was also forced to take such steps.

Yoshinoya has also suffered a cumulative loss of 600 million yuan in the first and second quarters of this year due to the epidemic. The high losses have only allowed Yoshinoya to temporarily close some stores and keep the rest in operation. In the Asian market, although the control of the epidemic has led to increased spending, but compared to the expensive rent and labor, the profit earned can not offset it. Of course, closing stores is the best way to turn a profit. It is better to make no profit at all than to continue to lose money. On the contrary, in the U.S. market, Yoshinoya basically no news of store closures, that and the local government's policy, the local government to adopt a laissez-faire policy, shopping malls, foot traffic has not decreased, people's consumption level has not been reduced. So there is no need for Yoshinoya to reduce its stores in the US.

In fact, Yoshinoya is only the epitome of many restaurant chains. Under the impact of the epidemic, all restaurant chains will suffer losses to a greater or lesser extent. In the case of continuous losses that don't get better, layoffs and store closures have become the best way to stop losses. Wait until the epidemic gradually control, people's consumption level gradually return to normal, and then resume business may make up for the losses in the epidemic, which is the catering industry is now facing a huge challenge.