in sales, TG is the pile head. It refers to the way of placing products at the sides of the shelves, the main aisle, the entrance, the cash register and other places with a large number of people.

many children's shoes entering the sales field of fast-moving consumer goods and small household appliances industries don't know what they mean when they hear a lot of English sales terms such as KA, TG, MT, CR-TT, OTCR, SKU, DC, DSD, OEM, POP, 4P, 4C, SWOT, FAB and USP. Now, more than 151 common English sales terms are arranged as follows, in order to cater for newcomers in the workplace:

da (distribution &; Assumption): distribution

Location: location

Display: display

Pricing: price

Inventory

Merchandising: marketing

Promotion: promotion

KA(Key Account): key customer

GKA (global key account). T): global key customer

NKA(National Key Account): national key customer

LKA(Local Key Account): local key customer

RKA(Retail Key Account): retail key customer

SM(ShoppingMall): shopping mall for short

h. YM(Hypermarket): Supermarket

SPM(Supermarket): Supermarket

S-SPM(Small-Supermarket): Small supermarket

M-SPM(Middle-Supermarket): Medium-sized supermarket

L-SPM (large-SPM). C（Cash & Carry): warehouse member store

CVS (coincidence store): convenience store

GS(Gas Station): gas station convenience store

DS(Discount Store): discount store

MT(Modern Trade): modern channel

TT (traditional trade): traditional channel < p. > OT(Organized Trade): modern special channel

OP(On Premise): catering channel

HBR(Hotel,Bar, Restaurant): hotels, bars, restaurants and other closed channels

WHS(Wholesaler): wholesaler

2nd tier Ws: secondary wholesaler

DT(Distributor): distributor, Distributor

2ndDT: secondary distributor

DIST(Distributor System): exclusive distributor

MW(Managed Wholesalers): regulated wholesalers

PW(Passive Wholesalers): traditional wholesalers

DSD(Direct Store Delivery): direct store delivery < P > CSTD (company sells third party deliveries): I sell them to others

DC(Distribution Center): distribution center

TPL(Third Party Logistics): third party logistics

CRP (contiuus replenishment): continuous replenishment

. > CAO(Computer Assisted Ordering): computer-aided ordering

PUR(Purchase): incoming goods

OOS(Out of Stock): out of stock

Inventory day: inventory days

SKU(Stock Keeping Uint): minimum inventory measurement unit

UPC: universal product code.

Bar Code: barcode

Slim(Slim): slim (packaging)

TC: tin can packaging

AC: aluminum can packaging

TP(TETRA PAK): Tetrapak aseptic packaging (commonly known as paper packaging)

PET: Patel bottle (commonly known as plastic bottle) < Stacking box

TG(Type Genus): stacking head

Island Display: stacking head display

Floor Display: floor cutting box display

Pallet Display: card board display

Strip Display: hanging bar display

Sidekick Display: side hanging display

Checkout Dis. Play: cashier display

Cooler Display

freezer display

Secondary Display

Cross Display

PG(Promotion Girl): promoter

P-T(Part-timer): temporary worker, In particular,

POP(Point Of Purchase): store advertisement

Price discount: special price

On-Pack: bundled gift

Sampling: tasting

Road Show: roadshow, large-scale outdoor promotion activity

DM(Direct Mail): shopping mall news product advertisement; Post

PR(Public Relation): public relation

NP(News Paper): newspaper and magazine

AD(Advertisement): advertisement

GRP(Gross Rating Point): gross comment; Total viewing point (media language)

Loyalty

Penetration

Value Share: market share

AVE(Average): average

WTD(Weighted): weighted

num (numerical): numerical

PP (preview. R Ago):

VOL(Volume): sales volume

VAL(Value): sales volume

VAL-PP(Value PP): sales volume in the previous period

VAL-YA(Value YA): sales volume in the same period last year

YTD(Year To Date): year to date < p. Date):

SPPD (sales per point of distribution): sales per point

BTL(Below The Line): offline expenses

ATL(Above The Line): online expenses

ABC(Activity based costing): cost driver accounting method (also known as barreto analysis method)

. A(Usage and Attitude): consumer attitude and behavior (market survey)

FGD (focus group discussion): forum (a market survey)

Store Check: terminal survey, Market penetration survey

CR: sales representative

CR-OP: sales representative-catering channel

CR-OT: sales representative-modern special channel

CR-MT: sales representative-modern channel

CR-TT: sales representative-traditional channel

OTCR: modern channel sales representative

. : distributor sales representative

KSR: key account sales director

KAM: key account manager

CDM: channel development manager

MDR: market development representative

MDE: market development director

MDM: market development manager

TMM: channel marketing manager

TDS: regional development director < Business unit manager (regional manager)

GM(General Manager): General Manager

GMDR (General Manager Direct Reports): General Manager's direct subordinate

VP(Vice President): Vice President

FVP(First Vice President): First Vice President

AVP ( Assistant Vice President): Assistant Vice President

CEO(Chief Executive Officer): Chief Executive Officer

COO(Chief Operations Officer): Chief Operating Officer

CFO(Chief Financial Officer): Chief Financial Officer

CIO(C). Hief Information Officer): Chief Information Officer

Director: Director

HRD(Human Resource Director): Human Resource Director

OD(Operations Director): Operations Director

MD(Marketing Director): Marketing Director

OM(O) Perations Manager): operation manager

PM (Product Manager): product manager

BM(Brand Manager): brand manager

4P(Product, Price, Place, promotion): 4p marketing theory (product, price, channel, promotion)

4C(Customer, Cost, participation, communication): 4c marketing theory (customer, cost, Convenience, communication)

4V(Variation, Versatility, Value, vibration): 4v marketing theory (differentiation, functionalization, added value, * * *)

SWOT(Strengths, Weaknesses. Opportunities, Threats)：SWOT analysis (strengths, weaknesses, opportunities, threats)

Fabe (features, advantages, benefits, Evidence)：FABE law (characteristics, advantages, benefits, evidence).

USP (unique selling proposition): unique sales proposition

3A(Avalible, Able, Adsire): affordable, willing to buy

PDCA(Plan, Do, Check, action): PDCA cycle management (planning, execution, inspection, action).

OEM (original equipment manufacturer): original equipment manufacturer, Commonly known as "OEM"

ODM (original design manufacturer): original design manufacturer

OBM(Own Brand Manufacturer): private brand manufacturer

IPO(Initial Public Offering): initial public offering

LOGO: trademark

Slogan: advertising language

. > FMCG(Fast Moving Consumer Goods): fast consumer goods

DCG(Durable Consumer Goods)