In the business circles of Xiangfan, Hubei Province, it is almost unknown to mention Wang Aiping. In Xiangfan, as long as there are lively places, there are "Little Huilong" toy supermarket chain in Wang Aiping and "Little Huilong Dienis" paradise in Wang Aiping. Now, after years of struggle, Wang Aiping, who is less than 30 years old, has owned an enterprise with total assets of several million yuan, consisting of a production factory, more than a dozen toy chain stores and toy parks.
Wang Aiping's toy romance is realized by knotting.
Our children came to power long ago.
In February 2006, Wang Aiping was born in a remote mountain village in Lidang Village, Yicheng County, Xiangfan. At the age of eight, my mother ran away from home because of family poverty, leaving behind her five-year-old brother Wang Aiping and Wang Aiping's honest father. My father has been working in a brick factory nearby. At the age of Wang Aiping 1 1, the brick factory closed down, his father lost his job, and his family was penniless. In order to share his father's worries, Wang Aiping took out his secretly saved 10 yuan and bought a ticket to Xiangfan, intending to ask his uncle who was doing business there for help, but he refused.
Walking in the street, Wang Aiping felt very wronged at an early age, but before long, her attention was attracted by the colorful toys in the street, especially the fireworks held by some children, and a stick more than one meter long could pop up many beautiful fireballs, which made her dumbfounded. At home in the country, she has few toys. When she subconsciously reached into her pocket, she accidentally took out 50 yuan's money, which must have been put into her pocket by my uncle under the pull. When she gritted her teeth, 30 yuan took home 30 cigarettes. Back in town, she learned from others and set up a stall in a corner. Children in the mountains had never seen anything like this, and were soon surrounded by a crowd. When people asked her what it was, she just said, "It's a panacea. Quite fun. "
"Can you try?" "No, one is very expensive!" "Then we'll go if you don't try!" Looking at others threatening to leave, Wang Aiping hurriedly agreed and lit the fuse with fire, only to hear a loud noise. From the inside, she is wearing colorful fireballs, which is higher than three floors. The onlookers were amazed and bought one after another. 1.One in 5 yuan, which will be finished soon. In this transaction, Wang Aiping made a net profit of 15 yuan. Later, she took advantage of the holiday to go to Xiangfan again, bought many bows and arrows, dolls and dolls, and took them to the street to set up stalls. But this time, I don't know why, but I only sold a few things after two days. She seldom thinks about it in her mind. One day, when she was walking back with unfinished things, she heard a child crying at the entrance of the village. She ran over and saw a naughty child whose mother was beating him. Wang Aiping immediately ran over and handed him a small one. The little one was very happy and ran away with a gun in his mouth. The child's mother asked Wang Aiping how much it was. Wang Aiping said, "No, it's two yuan." Actually, she bought it at 1 yuan. The mother of the child said, "You really know how to do business at an early age." I won't say anything if there are no children following me in the street. "Wang Aiping was overwhelmed by this sentence, she simply didn't go home, village by village screaming. Sure enough, it ended in half a day, and the net profit of the business was more than 40 yuan, which was an amazing figure in the small mountain village at that time. Wang Aiping was very excited about the success of two small businesses, and his father was also deeply encouraged. He simply started as a peddler, and solved the problems of family life and Wang Aiping's brother and sister's study. Since then, people have said that Wang Aiping is a natural business ghost.
There are dreams in my heart, so life is wonderful.
Wang Aiping studies very hard. In 2006, she was admitted to Wuhan University with the fifth place in Xiangfan, which caused a sensation in the whole mountain village. With the guidance of relatives and beautiful dreams, she came to the journalism department of this famous university to study.
Once, she overheard two students who were tutoring: "It's really annoying. The little guy I teach always asks me to help him with his toys. I don't know what toys are good. " The other said, "Oh, mine, too. I helped him make a Transformers yesterday. Really expensive. " When Wang Aiping heard this, she remembered the toy business she had done as a teenager and was suddenly inspired. Why not open a toy wholesale shop at school to serve those students who are studying outside? As soon as she got started, she immediately took out all her money to buy a batch of toys and built a small toy wholesale shop in the dormitory. After hearing this, all the students engaged in tutoring came to her for toys. At first glance, the price is cheaper than outside. For a time, business in Wang Aiping was surprisingly good. Later, she opened a toy rental shop, took back the old toys that the children didn't want, disinfected them and rented them out, so that the profit could be doubled. However, it may be that what happened in Wang Aiping affected other students, and there was a lot of discussion at school. Finally, even the dean of the department came to talk to her and advised her not to delay her studies because of a little money. Wang Aiping had to stop the wholesale and rental business of campus toys, but she became more and more interested in toys.
After graduation, Wang Aiping was assigned to a local evening newspaper in Hubei as a reporter. Although journalist work is very attractive to Wang Aiping, she still can't give up her toy dream. After careful consideration, a year later, Wang Aiping made a decision that surprised all her friends: to quit her job and start a toy business.
After resigning, Wang Aiping returned to Xiangfan. After careful investigation on the spot in Xiangfan, she was pleasantly surprised to find that there was no shop specializing in making toys in Xiangfan. She made a special trip to the relevant departments to understand that there are about tens of thousands of children in Xiangfan. How big a field is this? She was more confident, and soon found a facade on the court and got a license. Everything is going well. 10 In June, the first small Huilong toy supermarket in Wang Aiping was born in Xiangfan Center. Because of good management, I smiled brilliantly in the first year. She opened a branch in the store while the iron was hot, and the business of the branch was also good. In Wang Aiping's impression, whether as a child or in college, she never failed in the toy business. Now she has succeeded again, almost monopolizing the whole toy in Xiangfan. Just as Wang Aiping was full of ambition, the so-called joy begets sorrow, and an unexpected misfortune followed. First, one morning she just arrived at the store and found a noise at the door. It turned out that a mother was leading a child under 10 to argue with one of her shop assistants that her transformers were missing some parts. The salesman didn't believe it and insisted that it was her child who lost it. Wang Aiping stepped forward to reprimand the shop assistant and asked her to take another one to compensate her mother, who turned her anger into joy. But soon, she came back, because the Transformers were still short of parts, which aroused Wang Aiping's vigilance. She immediately ran to the warehouse. As a result, she opened the box and saw that more than a dozen boxes of deformed steel, half of which lacked arms and legs. In a rage, she called her cousin who was in charge of purchasing goods, pointed to the deformed steel bars with no arms and legs and asked him what was wrong. Cousin prevaricated for a long time before saying that he was drunk that day and that the goods were all loaded by others. Wang Aiping was furious and fired her cousin at once. Then I quickly called the manufacturer, and the manufacturer said that the factory was good and your buyer signed it. In desperation, Wang Aiping ordered the goods to be sealed, resulting in a direct loss of more than RMB 10.
A wave of unrest, another wave. The problem of deformed steel has just been solved, and the more annoying thing is coming again. A mother took Wang Aiping and her little Huilong toy to court. It turned out that the mother's child surpassed a toy gun in Xiaohuilong toy that could fire powerful plastic bullets, blinding the child next door. After inspection, the industrial and commercial bureau found that there was no Chinese sign warning "danger" on the gun, only English that children could not understand, so they seized her two supermarkets on the grounds of selling "fake and shoddy" products and imposed a fine of 200,000 yuan. In addition, the direct loss caused by this toy gun to Wang Aiping exceeded 1 ten thousand yuan. Not only did she lose all her savings, but she was also in debt. For a time, she was almost afraid to go out. For the first time in her life, she tasted the pain of business failure.
Can bend and stretch Shenzhen to work and steal works of art
For most of the first half of 2008, Wang Aiping stayed at home and thought behind closed doors. After careful summary, she believes that her failure lies in the purchase channel and the quality is not well controlled. If she had her own toy factory and strengthened management, there would be no such serious quality problems and the cost would be much less. But it is difficult for her to open a toy factory without technology and money. After careful consideration, she decided to work in Shenzhen Toy Factory, stealing artworks while waiting for an opportunity. Soon, she found a toy factory in Shenzhen Shajing and was recruited as a general worker. This is a Taiwan-funded hardware and plastic toy factory, and the environment and work of the factory are very difficult. Wang Aiping is determined to study art and is the last one to leave his job every day. The factory implements piece-rate wages and pays according to work. Once, she found that a worker threw some unqualified gun shells into good products in order to increase the number of pieces. Wang Aiping remembered the "tragic disaster" he suffered because of an unqualified toy gun, and couldn't help but stop instinctively: "You can't do this, it will hurt people." Hearing this, the worker scolded her, just as the boss came over and heard their quarrel, and fired the worker on the spot.
After that, the boss and Wang Aiping got to know each other. Once, the boss said to Wang Aiping, "I find that you are different from those workers in the workshop. Have you read a lot? " Seeing that she couldn't hide it, Wang Aiping had to tell the truth. The boss was shocked when Wang Aiping said that he graduated from college and had a diploma from Wang Aiping. I didn't expect this to be a graduate of Wuhan University. Wang Aiping explained in detail how she started her own business, how she failed, and how she stole teachers' skills to prepare for a comeback. The boss was deeply moved by her story. He decided to cooperate with Wang Aiping to develop Xiangfan Toy Park, and gave some semi-new and not old equipment to Wang Aiping.
make a comeback
Small toys make great achievements.
Wang Aiping returned to Xiangfan from Shenzhen with technicians and equipment. With the help of friends, Wang Aiping successfully obtained a loan from the bank and solved the problem of start-up capital. She chose a cheap piece of land in the southern suburbs of Xiangcheng and built a factory. Soon Xiaohuilong Toy Factory was officially put into production, which was the first toy factory in Xiangfan. When the factory was put into production, many leaders went to congratulate it, and the local newspaper reported it on the front page.
Xiaohuilong Toy Factory mainly produces plastic toys, and Wang Aiping also makes a fuss about the novelty and strangeness of toys, striving for new fields of toys. For example, adult toys other than children often have a beautiful car model. When the lid is opened, it will become an environmentally friendly cigarette case, and when the bottom switch is pressed, it will become a radio, which is warmly welcomed at the scene. Wang Aiping knows that the toy industry is an intellectual industry. She spends a lot of money to hire experts, and at the same time publicly awards creative suggestions in the society, and puts the verified and feasible ideas into production immediately.
Wang Aiping also asked professionals to set up their own companies to sell toys. She installed a camera in her toy supermarket so that people can browse her toy supermarket online. As long as customers have fancy toys, they will deliver them to their doors, which greatly facilitates consumers.
In order to occupy the market quickly, Wang Aiping wants laid-off workers to join us, free of joining fees and training fees, and giving away free spot shops. Since Xiaohuilong toys are produced and sold by itself, when sold locally, compared with foreign toys, it has huge cost advantage and considerable profit space, attracting many franchisees. In a short time, more than a dozen small Huilong supermarket chains have appeared in Xiangfan and the counties around Xiangfan. The high quality and low price of Xiaohuilong toys just fit the atmosphere that Xiangfan consumer market is not yet rich and pays attention to benefits, so that almost no one in Xiangfan toy market can compete with Xiaohuilong. Wang Aiping also hit the nail on the head, and set up several small Huilong toy parks in the prosperous area of Xiangfan, including intellectual game halls, bumper cars and Martin racing cars, which achieved good economic benefits. In the competition, she refused to leave even a little room for her opponent. The right products and the right marketing strategy make Wang Aiping gallop on the road of wealth. In more than a year, she not only paid off all her foreign debts, but also had a considerable asset in her personal name.
Why Xiangfan, not Wuhan?
Among the entrepreneurial cases reported in Science Investment, Wang Aiping is not outstanding. Her story is not as ups and downs and fascinating as many other entrepreneurs' stories; In terms of operation methods, it is not as innovative as some entrepreneurs, and there are many strange tricks. So, what attracts us to recommend such an article and such an entrepreneur to readers?
Aside from the specific entrepreneurial process and the specific enterprise operation mode, we can find an interesting place when we look at Wang Aiping and her entrepreneurship, that is, why did she choose to start her business in Xiangfan, a second-tier city in Hubei, instead of the bustling Wuhan? She went to university in Wuhan and stayed in Wuhan to work after graduation. Wuhan is the capital and the largest city of Hubei Province. If ordinary people are in her situation, they will definitely stay in Wuhan if they want to start a business, because, first, Wuhan is a big city with a large population, which means a big market; Second, Wuhan is the richest city in Hubei, and its residents have the strongest spending power. Third, Wuhan is located in the thoroughfare of nine provinces, with developed land, sea and air transportation, and convenient transportation is very important for businessmen; Fourth, Wuhan has a strong business atmosphere. As the saying goes, the nine-headed bird in the sky is an underground Hubei guy, and the "Hubei guy" here mainly refers to Wu. All these give her good reason to regard Wuhan as her first choice for starting a business, which is also the choice that most people will make.
Then, why did Wang Aiping choose Xiangfan, a second-tier city in Hubei, instead of Wuhan? Wang Aiping told reporters her reasons. Her reasons are: first, she grew up in Xiangfan and knows Xiangfan and its surrounding counties very well; Second, most of their relatives and friends are in Xiangfan, so what can be done to help them nearby? Third, this is the most important point. Start your own business, lack of funds. The limitations brought by insufficient funds are also reflected in several aspects: First, if you are in Wuhan, you can only choose a marginal shop with your existing funds, while in Xiangfan, you can rent a shop in the city center at the same price. Second, the consumption level of Wushu is the highest among urban people in Hubei, and relatively speaking, their requirements are also the highest. For example, toys, many of which Wu loves are high-end toys such as electronic products. These toys cost hundreds of yuan each, and thousands or even tens of thousands of yuan each. With its own financial strength, such high-end toys can only enter a little at a time and are not popular at all. For middle and low-grade toys, Wu is more used to going to places like Hanzheng Street Toy Wholesale Factory, and ordinary toy stores won't have much business. Xiangfan is different. Xiangfan's economy is not very developed and the local consumption level is not high. Most of the toys that can be consumed are middle and low-grade toys. It is enough to borrow some from relatives and friends with your existing funds. Third, the strong business atmosphere in Wuhan means fierce competition. On the one hand, Wuhan Toy Park is saturated, while Xiangfan doesn't even have a special toy store, so there is a big gap in the field. On the other hand, although I have been in the toy business for more than ten years, I have never been a serious shop, so the place where the competition is too fierce is not suitable for an inexperienced entrepreneur like me. In Xiangfan, these problems do not exist. I have rich experience in the field of toys in Xiangfan.
Suddenly I feel that QQ list can't find friends who have time to chat. Sometimes loneliness is inevitable. People are born lonely, even the happiest people will feel lonely. It may be better to keep some words in your heart, because no one knows himself better than himself.
How much is a debt? 4? Chinese characters, total strokes? 26。
Number of strokes per Chinese character:
A 1 fart 7 shares and 8 debts 10
Please adopt it.
How much is the debt? An old folk story: There is a saying behind it: It is said that some people are heavily in debt and can't go home for the New Year. Hiding in the temple on New Year's Eve, hiding behind the bodhisattva, I don't know how much debt I owe. When I'm free, I'll write down the debts behind the bodhisattva one by one, because the bodhisattva is clay sculpture, very tall, and * * * is covered with the whole belt of the bodhisattva. Metaphor is excessive debt.
"A * * * debt" how many 26?
What is * * * debt? Xiao Liemason is to let you know what obedience is, and caindy's reward is to let you know what obedience is ... Yan Shifang stepped forward and touched her swollen scars and thighs with her hand, with a deep voice and a harsh tone. ...
What do you mean by * * * debt? It means to owe a debt. "A * * *" can describe the scene of debt collection.
I have been away for more than ten years, and I am very strange to my family. What's the point of going back for the Spring Festival? None of the speakers have nothing to say to my father. Then find something to tell my dad. You should also think about how much your father missed you when you were away.
How to explain that * * * debt is a lot of debt,,,