The product has not changed, and the price is more expensive, has been other brands occupy the market, customers have more choices, the competition is more intense.

Japanese fast food was once a big hit, but now it's not, because the brand is older

Entrepreneurs and other Japanese restaurants are rapidly withdrawing from the Chinese market, mainly because they are no longer as hot as they used to be, and they can't make as much money in China's market, because Yoshinoya's brand is older. Japanese fast food has not changed much, or that some of the old kinds, many customers are tired of eating, these brands of food is not new, so the customer base is not willing to accept, more and more young people may choose other fast food diet. For example, some domestic diet brands, these foods are very cheap.

Hiyaki pork rice, hiyaki chicken leg rice and so on, want to eat a box of fast food, probably need several dozens of dollars, so the price of Japanese fast food has been very expensive. Some netizens say that Japanese fast food is not only expensive, but also very unpalatable. In the beginning, Japanese fast food was able to be accepted by everyone, but after a long time, Japanese fast food was squeezed out of the market. The same is to go to eat fast food, we can buy those pre-prepared dishes, but the Japanese fast food is not this kind of pre-prepared dishes, so the Japanese fast food business style is relatively old, you can directly do the publicity, do not advertise. Because the product is not innovative, the price point of fast food is still relatively expensive, which will lead to this brand is not hot.

China's food and beverage industry in the past few years, especially with takeaway platforms, young people have become the main force of these brands, food and beverage types are becoming more and more rich, all kinds of dishes should be born, many customers think that Chinese food is very tasty, Japanese food is not tasty, so they have been squeezed out of the market. There's also competitors stepping on each other, something that makes us think that if a brand doesn't want to innovate and get good publicity, it might be out of the game. Yoshino is by no means an isolated case, and I'm sure there will be other brands where this will happen.