By the time Agui read the car, the number of confirmed cases and suspected cases of the epidemic was still rising. Except for Minsheng supermarkets and clinics, most restaurants, shopping malls, amusement places and other business places were still closed. According to the regulations of the province where Agui sees the car, it is not allowed to return to work before 24: 11 on February 9, but the specific situation depends on the development of the epidemic. It can be said that the impact of the epidemic has eroded all walks of life (except masks, takeout and people's livelihood supermarkets), and the automobile industry is no exception. Some experts predict that the car market sales will decline in the first quarter? About 21%, it may be even bigger, especially in February, the decline may be very large.

Many dealers in the city where Agui sees the car have not resumed work, and the showrooms of dealers who have resumed work are also crowded. Except for booking some test drivers, there is basically no natural flow of people. Under the influence of the epidemic, offline car sales basically stagnated. In addition, due to the protective measures such as personnel isolation and no mobility, the number of consumers entering the store will be significantly reduced, and the car market will be "cold", which undoubtedly makes many dealers feel helpless in the face of various assessment indicators formulated by manufacturers.

fortunately, however, many car companies have realized the seriousness of the problem and have introduced relevant business policies to reduce the burden on dealers. Among them, there are many dongfeng fengshen (comprehensively lowering the sales target in February and supporting a number of business policies to tide over the difficulties with dealer partners), FAW Pentium (timely launching the six policies of "one burden reduction, two support and three guarantees" for dealers, completely canceling the prerequisite and target assessment of incentive policies, and giving all policy incentives according to the highest grade) and BYD (supporting dealers in various policies, for example, dealers can plan and offer them independently according to the sales situation in February). In the first quarter of October-February, some projects were exempted from assessment and certain overall transportation and logistics resources subsidies, etc.), Dongfeng Citroen (actively adjusted monthly targets, policies and business actions, and formulated detailed measures from lowering the target threshold, increasing financial interest-free support and increasing terminal personnel safety protection subsidies) and other brands.

Of course, eight brands including Dongfeng Nissan, Beijing Hyundai, FAW-Volkswagen Audi, Dongfeng yueda Kia, Great Wall Motor, SAIC Roewe, SAIC MG, FAW-Volkswagen, Volvo, etc. have also launched corresponding policies to support dealers, so as to relieve the burden on dealers.

Dongfeng Nissan: introduced the "16-character policy" strategy

In order to alleviate the market pressure, Dongfeng Nissan quickly formulated a response strategy for the epidemic situation, and closely communicated with dealers, and introduced the 16-character policy of "reducing the burden and releasing the pressure", "loosening the policy", "ensuring the supply" and "empowering the platform" to provide strong support for dealer partners.

I believe everyone is familiar with the supply guarantee and platform empowerment test, but there are also some bright spots. For example, the internal "learning strong shop" platform has added a "war and epidemic plus push" section to conduct targeted guidance training, and the Digital Marketing Guidance Manual is pushed through the platform for support and guidance. The key is to reduce the burden and release the pressure and loosen the policy. During the epidemic, Dongfeng Nissan quickly launched rebate subsidies and discount support to reduce the burden and pressure on dealers in the epidemic. At the same time, Dongfeng Nissan also implemented policy loosening in combination with the actual operation of dealers. In the first quarter, DBS assessment cancelled the evaluation results of headquarters and the third-party assessment, which reduced the pressure on dealers and helped dealer partners to go into battle lightly.

FAW-Volkswagen Audi: Giving subsidies to dealers

In response to the epidemic, Audi, as one of the German troika BBA, immediately launched a series of measures such as continuing policies and financial support for dealers, including not assessing the February sales target and giving subsidies to front-line dealers, and formulated support measures from the perspectives of business policies, dealer epidemic prevention and control, operational guidance, personnel retention and epidemic support, so as to reduce dealers' worries and reduce their burdens.

In this regard, we can't help asking, are you online for Mercedes-Benz and BMW? Do you have to care about the survival of a dealer?

Dongfeng yueda Kia: Adjust the policy in the first quarter

Although the sales volume of Dongfeng yueda Kia in 2119 was not impressive, it actively responded to the epidemic and effectively solved the worries of dealers. According to the official announcement of Dongfeng yueda Kia, its factory will resume production on February 7th, and its dealers will be postponed to February 1th. The business policy in the first quarter has been adjusted accordingly, the comprehensive assessment of dealers in the first quarter has been cancelled, and the incentives for advanced dealers have been strengthened, encouraging the fighting spirit of partners, so that manufacturers can cope with the immediate difficulties with one heart.

Beijing Hyundai: "three major supports" to reduce pressure

Beijing Hyundai has more than 1,111 dealers all over the country. Facing the raging epidemic and arduous tasks, Beijing Hyundai put forward "three major supports" around sales management, marketing and after-sales service, which provided a "good prescription" for dealers to reduce pressure.

especially in sales management support, Beijing Hyundai will cancel the assessment of the dealer's purchase completion rate in February, and dealers can flexibly adjust the purchase quantity and adjust the inventory structure according to their own needs, and will also continue the promotion policy support to help everyone resume sales after the holiday. In terms of funds, Beijing Hyundai will also provide dealers with funds for crossing the bridge due to bills of exchange, and partially subsidize the interest of funds, so as to alleviate the difficulties of dealers in short-term capital turnover.

in terms of after-sales service support, Beijing Hyundai will suspend the sales and after-sales assessment tasks of dealers in the first quarter, adjust the VOC assessment of after-sales service at the same time, and provide remote technical support and other support to dealers, with effective measures to help dealers do a good job in user communication and service.

great wall motor: Policy support of "three reductions and three rewards"

In order to relieve the pressure on dealers, Great Wall Motor, together with its four brands, namely Haval, WEY, Euler and Great Wall pickup truck, launched six support policies of "three reductions and three rewards", such as reducing the burden of assessment, reducing the financial burden, empowering multi-dimensional experience services, empowering front-line sales teams and empowering dealers in Hubei epidemic areas.

among them, financial burden reduction and three empowerment are to further help dealers achieve terminal sales, and it is more worthy of attention to reduce the burden on dealers' assessment and financial burden.

assessment and burden reduction mainly implement "three no assessments", that is, no assessment of sales, no assessment of purchase and no assessment of promotion, so as to ensure the healthy development of dealers in the current environment. The financial burden reduction is to extend the repayment period of the three parties. For the bank acceptance bills received in February, the discount will be exempted uniformly. For the vehicles that need to be redeemed when the three-party acceptance bills expire, the repayment time will be actively coordinated to provide dealers with more resource space to ensure the dealer's capital chain.

SAIC Roewe: Three "Doubles" to tide over the difficulties

In order to support its dealers to tide over the difficulties, SAIC Roewe launched six major measures of "double decompression, double support and double care" for sales operation and after-sales service.

Double decompression mainly refers to reducing the pressure of policy assessment and financial pressure. For this reason, SAIC Roewe adjusted the target assessment and business policy in February, and emphasized that bonuses involved in various assessments were paid according to the standards. In addition, business rebate, dealer bonus and vehicle interest are adopted in advance, expedited cash withdrawal and interest-free extension to ease the financial pressure on dealers.

for the dealer team that still sticks to their posts during the epidemic period, SAIC Roewe will also give some personnel care subsidies according to the sales volume of dealers to ease the operating pressure of dealers.

SAIC MG: Three Warm Hearts Care to Reduce Pressure, Reduce Burden and Maintain Strength

In order to help dealers pass the customs smoothly, SAIC MG launched three Warm Hearts Care to reduce pressure and burden for dealers.

reduce the pressure of assessment: in February, the index was approved for sale, and the test drive management award was exempted from assessment; In February, the channel management award of the exhibition hall and the channel management award of the second network need not be written off through market activities, and bonuses are directly distributed according to the channel ratings of dealers; Reduce financial pressure: bear the overdue vehicle interest generated by dealers in February, speed up the cash back of dealers' bonuses, and complete the car loan by all online application and approval for SAIC Finance personal loan application; Reduce the pressure of supply and demand: adopt flexible quota method, and encourage mutual allocation in the same city and close distance to meet the demand for car delivery and let consumers pick up the car as soon as possible.

in addition, in order to help dealers maintain the first-class after-sales service level, MG also adjusted the after-sales "satisfaction", "service management" and "parts management" assessment schemes in the first quarter of 2121.

faw-Volkswagen: adjusting the target for the first quarter

as the sales champion of China automobile market in 2119, faw-Volkswagen predicted the market trend and sales rhythm in February and March according to the "epidemic situation". therefore, according to the epidemic situation, policy measures and market demand in various places, it formulated a policy to appropriately adjust the target for the first quarter, and proposed to moderately loosen the dealer assessment in a special period to reduce the dealer's number.

Write it at the end:

In addition to the specific burden reduction policies announced by the above-mentioned car companies, Volvo Cars also announced: relaxing performance appraisal and not setting the sales target for February; In order to reduce the financial pressure of dealers, we even directly provide personnel subsidies totaling over 11 million RMB for dealers' staff. At the same time, Agui Kanche also contacted some car companies that have not yet issued a burden reduction policy, and they also said that they are actively formulating relevant dealer reduction and exemption policies according to the epidemic situation.

there is no doubt that compared with the ruthless epidemic, the policies of reducing pressure and reducing burdens put forward by these 12 automobile brands for dealers are more warm inside, which fully reflects the commitment and warmth of these brands. I believe that only with heart and hand in hand can we overcome the epidemic together with dealer partners and tide over the difficulties! Of course, we also hope that more automobile brands will join the ranks of "reducing burdens" to save dealers in from the mire, and Aki will continue to pay attention to the subsequent development!

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.