Hello, at this point, there is a saying that in recent years, short videos have developed into the Red Sea, and it is difficult to shine and realize easily in this field. The realization of early video creators was relatively simple, relying on the growth of fans to collect advertisements to make money. There are many fans, and the advertising price is naturally high. Many bloggers also earn a lot of money, but now more and more people want to share a piece of short video, and the competition in the short video market has become greater. With the pace of commercialization of short video platform, the revenue logic of short video is also evolving. Now many bloggers who have more than one million fans are still worried that they will not receive advertisements and will not be able to realize them. When everyone is choosing to make short videos, it means that the bonus period of short videos has passed. If you want to make money through short videos in the future, you must change the existing thinking mode in order to seize new opportunities. The current situation is that most short video platforms have basically completed the accumulation of users, and it is difficult for the number of users to explode like 20 18 in the future. When the number of users can no longer increase, the commercial value of the platform will shift from the growth of traffic users to the deep value mining of a single user, so this is the best opportunity for short video amateurs! Why do you say that? At the moment when the short video monetization mode is copied and unified, more and more accounts, especially short video amateur accounts, begin to change direction, instead of blindly pursuing the number of fans to realize it, but at the same time as traditional advertisements are realized, more subdivided vertical fields link their own values and establish their own-commodity-traffic links. So, what do you need to do when the short video explodes? First, accurate short video positioning Like other marketing, the direction of short video operation is very important. The direction of efforts is often more important than the energy spent. The audience, style, education, income, region, age and gender of short videos are all important factors. We first need to locate the tonality and vertical direction of short video, then we need to find the point of vertical content and then spread it. Second, the super bonus era of excellent operation team short video has passed, and it is almost impossible for pure amateurs to become talents. At present, there are basically team operations behind the talents you see, and even team operations may not necessarily become talents. Excellent operation team is becoming more and more important. You need a team that can plan, shoot, perform, edit, package and operate. If there is no professional staff, it is recommended to find an excellent and experienced video team to cooperate. Third, the content is vertical and kept updated. Short video operations must be vertical. The most taboo is to send all videos, funny videos today, travel videos tomorrow and music videos the day after tomorrow. In this way, the contents of the account have become a hodgepodge. It is better to make a few more figures to better reflect the vertical fine distribution of pigeons. Short video users need to see you often, so as to form a fixed habit. When a fixed habit is formed, he will come to see you every day, then this user will become your fan, and after becoming a fan, he can realize further commercial value. Fourth, the content of short video is definitely the core of video, so we must leave more time for the creativity of short video. Among them, creativity includes video content in short videos, as well as copywriting and titles at the time of release. V. Reasonable short video operation time Short video operation naturally considers the user's time, so it is necessary to consider the release time. The amount of reading will be different at different time points. At present, there are more users who brush short videos at night and on weekends. Sixth, when analyzing data and interactive data, we should pay attention to reading volume, comment volume, collection volume, comment rate and collection rate. The amount of reading, comments and collections can help us analyze which videos are popular, and the comment rate can let us know what kind of content can arouse people's desire to discuss. Interaction can help us communicate with fans better and make adjustments and progress according to their opinions. Ok, Bian Xiao's sharing today is here, focusing on solving the problem of soft text delivery for everyone. Want to know more about soft marketing dry goods, please check it out. News resources have many advantages.