There are many things to do in the early stages of starting a business, the first is to prepare a plan. The following is for you to organize: college students entrepreneurship plan example 2000 words, welcome to read, more content please continue to pay attention to
college students entrepreneurship plan example 2000 wordsA project strategy
(a) entrepreneurial environment
in the various types of people concentrated in the South Street near the opening of a distinctive Café, providing various grades of coffee and pastries, so that students, ordinary workers, white-collar workers, etc. can find the right level of consumption of their own coffee; to provide elegant and independent rooms, so that couples or talk about business people have their own private space.
(B) their own strengths and weaknesses
1, the advantages:
(1) their own family grew up in business, since childhood, they know how to run the store, not afraid of strangers, you can better communicate with others. Also received many years of basic education, have relatively perfect basic knowledge and personality.
(2) College students are one of the most innovative people. We college students are often full of hope for the future, with young blood, vigor, and the spirit of "the newborn calf is not afraid of tigers".
(3) "Policy advantage" is one of our advantages, there are policy tilts and support, such as loan preferences, tax breaks, legal protection, etc., is a big guarantee for our college students to start a business.
(4) My store near the operation of a cafe, the mode of operation, as well as a variety of people have a certain understanding of the needs. At the same time, I like coffee and can taste coffee.
(5) In the four years of school, there are some like-minded friends in many professions who can form a business team. Everyone will have their own strengths, so in the formation of entrepreneurial teams can produce synergistic advantages. Because there is a certain emotional basis, so relatively speaking, the stability of the team is better.
2, disadvantages:
(1) eagerness to succeed, lack of market awareness and lack of business management experience, although mastered a certain amount of book knowledge, but ultimately lack of the necessary practical ability and business management experience. In addition, the lack of sufficient knowledge of the market taste marketing, etc., it is difficult to immediately competent business manager role.
(2) Weak comprehensive quality. First of all, there is a lack of knowledge of management, law and venture capital. Although the school has seen some management knowledge, but for personnel management, capital financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and other knowledge is relatively more lack of.
Second, market analysis
(a) Analysis of the current situation of the coffee industry
Coffee terminal sales market in order: coffee and Western-style fast food chain stores, star-rated hotels, Western-style restaurants. Among them, cafes and western fast food chain stores are mainly composed of Shangshao Coffee, Starbucks Coffee, Real Pot Coffee, McDonald's, Pizza Hut, and the average monthly sales volume of these chains is 21.18 tons, accounting for 30.18%, followed by the average monthly sales volume of star-rated hotels at 16.47 tons, accounting for 23.47%, and average monthly sales volume of Western-style restaurants at 13.53 tons, accounting for 19.28%. With the development of the times and the further change of people's concept of life, the coffee industry is also developing at a rapid pace.
(II) market research
The survey results show that consumers believe that the price of each bottle of coffee in the 31-50 yuan of the highest rate of choice, reaching 39.0%; followed by the price of each bottle of coffee in the 51-100 yuan of the most suitable rate of 28.6%; the choice of less than 30 yuan accounted for 18.7%; the price of each bottle of coffee in the 101-150 yuan of consumer choice rate of 9.8%. Consumers chose the rate of 9.8%; the rate of consumers who chose other price ranges is very small. From the survey data, we can conclude that consumers believe that the price of each bottle of coffee is set between 31-100 yuan are suitable.
In the 18-25 years old consumers, 44.0% of the rate that the price of each bottle of coffee set at 31-50 yuan is the most suitable; that the price of each bottle of coffee set at 51-100 yuan is the most suitable for the rate of 26.8% of consumers; that the price of each bottle of coffee is set at 30 yuan or less is the most suitable for the rate of 18.5% of consumers; the price of the other ranges of consumer choice The price of coffee per bottle was 18.5%; consumers in other price ranges chose less.
The higher the income, the higher the acceptance of the price of coffee products
(3) The target market of the product
The target group is the people between the ages of 18 and 40. Provide coffee and pastries suitable for students, ordinary workers, white-collar workers and other consumption levels; at the same time, set up elegant and independent rooms, so that couples or people talking about business have their own private space.
Third, marketing strategy
(a) financial analysis
1, the initial stage of the cost of the main: site rental costs (30,000), food and beverage health permits and other documents such as the cost of applying for the cost of site renovation costs (5,000), the purchase of kitchen utensils, the cost of basic amenities (5,000), etc.
2, the operating stage of the cost of the main: site lease costs (30,000), food and beverage health permits and other documents such as the application fee, site decoration costs (5000), kitchen utensils acquisition costs, basic facilities costs (5000)
2, the operating phase of the cost mainly includes: employee wages, material procurement costs, site rental costs, taxes, utilities and fuel costs, fixed capital, depreciation, miscellaneous expenses.
3, according to calculations can be initially derived from the restaurant opening start-up capital of about 12,600 yuan (site lease costs 5,000 yuan, food and beverage health permit and other documents such as the cost of applying for 600 yuan, the site renovation costs of 2,400 yuan, the purchase of kitchen utensils costs of 1,000 yuan, the basic cost of facilities, such as 2,600 yuan). The funds can have parents to provide 80%, 20% of their own savings.
4, daily operating financial budget and analysis
According to the budget analysis and survey, can initially determine the market capacity, but also can be seen between 31-100 yuan per cup of the price is most appropriate, so it can be roughly estimated that the total daily turnover of about 2,000 yuan, the rate of return of 70%, gross profit of 1,400 yuan. From this, we can calculate the payback period of about one month.
(B) Cafe personnel expansion goals
Store Manager 1;
Administration and Personnel Department: the first, deputy minister of 1, 1 archivist;
Finance and Accounting Department: 1 Minister, 1 accountant, 1 cashier;
Marketing Department: 1 Minister, 3 members;
Purchasing Department: 1 Minister, purchasing personnel A number of records, 2 recorders ;Drinks Service Department: 1 minister, 4 waiters, 2 bartenders, a number of snacks and drinks master;
(C) the purpose of the Department:
Limited dining, unlimited service. Civilization and courtesy, hospitality. Highly skilled cooks, willing to innovate. Open source of income and expenditure, financial resources.
I. Prospect Analysis
Tourism Market Analysis
Catering Market Analysis
Second, the network market analysis
The network covers the world, shortens the distance between people, and brings a lot of convenience. The network covers the whole world, shortens the distance between people, and brings a lot of convenience, between the many websites have not been able to survive, and soon eliminated by the network market, was submerged in the network wave.
1. Many sites do not focus on profitability and profitability cycle, only think about making money, not good at choosing the business model and profitability model;
2. The site's information is slow to update, the information is attractive not strong;
3. No characteristics of their own, fixed letter is not clear, the lack of a certain atmosphere and feeling;
4.
5. did not seize the customer's
Third, the strategic analysis of the site
(a) what to offer
1. To get a greater development, we must attract a large number of netizens, tourist attractions, travel agencies and hotels and restaurants, and provide convenience for tourists wanting to come to the Soviet Union.
2. Provide distribution maps of tourist attractions and hotels in Suzhou;
3. Provide the latest tourist routes;
4. Market analysis
5. Introduce various kinds of preferential information.
(ii), the success of the factors
1 better business action model and profit model;
2. Valuable consulting information, valuable market analysis
3. fair and reasonable
4. online ordering
5. website staff text pan, easy to operate and manage
6. make full use of the netizen's Participation, business participation and interactive full work
7. Site based on people interested in tourism and food
8. Internet users can directly from this site to order food, group tours
(C), by what profit
The next Jiangnan Tourism Network is a set of advice, entertainment, physical leisure, business in one of the tourism website,
set of customers and businesses as a little bit of area, it is the people after dinner, the business is a good place for people to get a good meal and a lot of money, but also a lot of money.
2, rapid increase in visibility.
3, for the dealer to bring more customers.
4, to help businesses enter the network marketing industry, so that the business services more comprehensive.
5, at the same time, also bring customers a variety of concessions and benefits and convenience.
Fourth, the site column structure
1. Wu Di culture
2. Suzhou attractions
3. booking services
4. Paradise Forum
5. Travel knowledge
6. food culture
7. 8. Member registration: personal registration and business registration
9. Service area
V. Website design
The layout of the web page directly affects the efficiency of the site. To avoid similarities with other sites, so buried in the sea of the network, so this site will be the whole side of the design of an evocative interface with the grid.
1. Optimize the view design, insert animation, but the number can not be too much
2. Graphics and text, color pictures, text reasonable collocation, in order to maintain the overall consistency of the web page in the pursuit of the website belongs to a unique taste, to create some of the highlights.
3. Net let the design of the navigation bar, so that the organization of the entire site in a clear form, and to ensure that the page is not monotonous
4. Web site design to truly achieve customer service as the core.
5. Timely and regularly updated with new information.
Six, the characteristics of the wind store
Personalization, application flexibility, powerful, scalable, practical. Good publicity, low cost, excellent service, maintenance is guaranteed, easy to operate, based on service, based on improving people's living standards.
VII. Maintenance of the site
1. When monitoring, if there are problems with hardware and software, timely assessment and within 24 hours to solve.
2. Backup data on the first day, optimize the database design
Eight, operational matters
1 publicity work with the major sites to establish links, note that with the search engine
2. Keep in touch with the business, to obtain their support, access to web page material and market information
3. Successful wind station sweep the information provided to increase the popularity of the site, with the relevant activities of the merchants to increase the credibility of the site. Enrich the content of the site, increase promotion efforts to attract the eyes of Suzhou people and people traveling to Suzhou. This will enable the site to function in the short term, in order to prepare the site for future profitability.
Nine, financial analysis
(a), the expenditure
1. maintenance costs
2. equipment costs
3. personnel wages
4. promotion costs
(b), income
1. advertising revenue
2. Registration fee VIP
3. Sale of travel goods
4. Agency business
College students business plan example 2000 wordsAbstract: Milk tea, the trend of development is very good, and there is a very huge potential. Milk tea, the development trend is very good, and there is a very huge potential. However, pay attention to a few points:
1, your business must have characteristics. There is no market for products without specialties.
2, your quality should be good, whether the taste is consistent. I have contacted many of your peers, successful in this regard to do better.
3, the small store also need professional management.
4, timely understanding of consumer spending preferences and peer products, timely adjustment of your products and flavors.
Entrepreneurial setup:
Milk tea store is a low capital investment, wide consumer base, fast cost recovery, and the facade is very good to find a good project, generally in addition to retaining the store rent for about 3 months, labor and daily expenses, without too much working capital, very suitable for their own investment.
Frustration in business is inevitable, and good business will inevitably lead to peer competition. Although in the short term, customers will go to his store to spend on my business will have a certain impact, but the customer is comparable, they will eventually feel that my products taste better, and more healthy.
Senior housekeeper comment: people in the 70's drink boiled water, people in the 80's drink Coke, people in the 90's like milk tea. A cup of pearl milk tea of 2 or 3 yuan, how much business opportunity, can still invest? Pearl milk tea store investment is small, the risk is not big, but the return is not low, the general daily sales are 800 yuan to 1,000 yuan. Pearl milk tea belongs to the site production, shelf life of 6 hours, freshness is very advantageous, winter can be heated, summer can add ice. There is business all year round. Open a pearl milk tea store, the requirements of the store is not high, two or three salesmen to master the technology can operate the whole process. General a milk tea point can be in a few months to recover the cost, the fastest two or three months to recover the cost. But this is also very much related to the operator, at present a mature store daily sales of 800 yuan to 3000 yuan is very normal, the average monthly net profit of the franchise is at least 5000-8000 yuan. I drink good quality originated from Hong Kong, its style, decoration, publicity in the whole domestic milk tea industry is unique, it is worth small and medium-sized investors to consider when starting a business project. A store with stable staff, strong milk tea flavor, soft pearls, fragrant, and many repeat customers, is also a good choice.
A, milk tea store equipment purchase
Since we are not joining someone else's store, so everything has to be purchased personally. As we do is a small business, so we have to work hard to find good quality and inexpensive sources, and can not purchase good equipment, will not just be a waste of a few hundred dollars, may allow us to therefore lose a lot of long-term customers, must not be careless. The specific use of the process of attention, will be listed in another article.
1, sealing machine
(sell cookware machinery, sealing equipment sold in the store) with a counter, you seal every mouth, the counter will remember the number, regardless of whether the power supply is not connected, is a mechanical counting. The other ones without counter are a little cheaper. Sealing machine should pay attention to when you buy, find a cup to try to seal, adjust the temperature to 170 degrees or so, press about a second or so, remove to see if there is a seal; and then pinch a little harder to see if the seal is strong, there is no sealing is not strong, there is a leakage of small holes. Then pay attention to see whether the sealing film cut neatly, there is no cut off, but yanked off the place, that is, look at the upper and lower mold flat or not, tooth knife sharp or not.
2, sealing film
(sell sealing machine place will generally come with the sale) to pay attention to the purchase, the sealing film can not be too thick, too thick easy to seal, and inserted into the straw will be very difficult to insert the broken, too much force, either inserted into the straw bad, or milk tea to the ground, or accidentally inserted into the cup broken. From the material considerations, too thick is generally not a good material, will be very brittle, a plug will crack a big mouth.
3, cup
(sell plastic products, plastic bags, etc. stores sell, but also sell sealing film, straws, etc., sell sealing machine stores will also be incidental sales) is generally 2,000 a box, do not sell alone. Cups of the price difference is not large, but the quality is quite different, and the cup is very important, must run a few more, careful shopping. Selection should first look at the thickness of the material, too soft not, hard to take the milk tea will pinch out, not hard and can not hold. It is best to take a cup of water at home to feel, and then buy when you feel in the hand to see if the thickness is enough. And the most important point is: the rim of the cup is strong. Cup rim should be thick enough, strong enough, the key is to use the material to be uniform, so that when full of milk tea, with a hand to carry the rim of the cup, so as not to spill. Cups are too thin, too soft along the cup, will greatly damage the mood of the customer, and in doubt the quality of the cup at the same time, will certainly doubt the quality of milk tea.
4, straw
(sell plastic products, plastic bags, cups and other stores sell. Sell the store is not a lot, to find carefully, after all, is the milk tea special, unlike the cup with a lot of places) a large package of total ***5000, each large package and 100 small packages, you can buy a few small packages, but it will be a little more expensive. When choosing the main attention to the thickness of the material, not too soft, if you buy too thick sealing film and too soft straw, then your customers will be ugly. When you choose to take the tip of the straw to their fingers to try, if the hand has not felt much pain, the tip of the straw has been bent, that is too soft.
Sibelle brand is better. Whether it is the material or running time, etc., are a little better than the messy brand such as Jiuyang, the price is not expensive, this is not much to say, it is best to buy in the big malls, after-sales service is better.
6, water dispenser
In order to save costs, we can buy desktop. As the main component of the water dispenser is a heater, so we do not need to buy any brand-name, as long as the attention of the inner liner is stainless steel, once the water is not too little on the line. Winter time needs more hot water, I do it myself to make another device to solve.
7, containers
Sugar, milk tea powder, cream, pearls, etc., need the right container to hold, these things can be purchased according to their own preferences, but pay attention to is that these containers have to have a lid, one of which is more hygienic, and the second, hot days, rainy days, the raw materials are prone to clumping or melting, do not use in a timely manner on the lid will be better, such as the fresh box, spice boxes, etc. are good choices. It's a good choice.
Second, the milk tea store location
Milk tea is a fast consumption of leisure drinks, completely a dispensable thing, therefore, if if the location is not good, then no one will "not far away from" to go to drink a cup of milk tea specifically for you, the bustling area is the best choice. This is something that does not need to be considered, but the high cost of the busy lot is something I have to consider, in a simple inspection of the county's busy lot, I had to give up the idea, four or five million dollars a year in rent, transfer fees, so that I am a little bit of temperament, and so, had to look for a little bit of a second place.
Now it seems that the store around the school to pay attention to the following points:
1, health is the first. Your things can not be delicious (of course, the taste is also very important), but must look reassuring, good at the hygiene up and down a little effort, never lose. For example, the walls, I spent not much money (the specific price will be focused on listing later), the walls with wallpaper, it looks very good
2, the production process of milk tea can not let the students see, or can not be seen completely, must maintain a certain sense of mystery, otherwise after a period of time, the students will lose keen interest. In addition, the water dispenser, sealing machine, can not be lined up in a conspicuous place, because the production process will inevitably have foam and other things that look uncomfortable. This, there will also be many parents will ask you questions about coloring, ingredients, shelf life and so on, you must think of how to answer. Fourth, students like to get together, so you must form a lively scene. Elementary school students, especially kindergarten students, many are attracted to other children, they buy in the process, they will show off to other children: "Xiaoming, I want to buy milk tea to drink, you do not buy?". . How do you think that Xiao Ming will reflect! At first I didn't pay attention to this problem, and every time the students were about to leave school, I made twenty or thirty cups and put them away so that they would sell quickly at the end of the school day. Later, I found this problem, I just put like strawberry, chocolate and other sold more flavors to do one or two of each, so that the end of the school this time from half an hour to extend to about fifty minutes, sold instead of more than before Fifth, elementary school students to small gifts and other things like very much, does not lie in the amount of money, must be engaged in this kind of activity. For example, before the June 1 Children's Day, I wrote out a poster: anyone who drinks more than ten cups will have a gift! Although the small gifts are just notebooks, ballpoint pens, small fans and other small worthless things, but many students will be in order to get these small gifts, efforts to drink full ten cups, twenty cups, parents, even if they know that drinking milk tea these money do not know how many small gifts can be purchased, but also will not be upset with the child. In short, selling things around the school, must make students feel happy, things are not important, the key is that feeling.
Much, so if it's a place with a lot of girls, especially young girls, there's no doubt it's a good place.
Third, milk tea recipes
(1) pearl milk tea
Raw materials: pearl pills, there are black, red, orange and other kinds of pearl milk tea powder, and there are taro, orange, lychee, passion fruit flavor, coconut and other more than 10 kinds of taste, milk coarse essence, tea (bags of black tea, green tea is good).
Tools: cooking utensils, stainless steel pots, pots, spoons, filters, sealing machine, pearl milk tea cups, pearl milk special straws.
Production tools: Shaker cups, ounce cups, coffee spoons, stirring bars, sealing jars, ice shavers, smoothie machines, muffin machines
Black pearl cooking method: any one color of pearl pills a kilogram. Into 10 kilograms of water in the pot cooking (first boil the water and then cast the pearl pill powder round, be sure to wait for the hot water to boil before enough to use it in Oh, otherwise it will immediately dissolve into powder. Medium heat to keep the water rolling with a strainer spoon stirring. Time 15-20 minutes (according to the preference of soft and hard to increase or decrease the time, the longer the longer the soft), time to cover the pot, turn off the heat. Simmer for another 15-20 minutes (the longer you simmer, the more flexible it will be) or until all the pearls are transparent. When the time is up, pull out the pearls and rinse with cool water. Take a large bowl and put the semolina and enter the sugar to soak the pearls, mix well and leave for about 30 minutes.
bubble tea bags: 60 grams of tea (with bags of convenient tea is no longer packaged) into 3 kilograms of water, with a stainless steel pot or ordinary pot cooked, (first boil the water above 90 degrees and then put the tea). Steeped about 10 minutes - 20 minutes to the tea bag can be fished out, bubble tea slightly bitter flavor, if too bitter to add boiling water to dissolve. You can decide the brewing time according to your own requirements of tea concentration. Usually do not recommend too long brewing, because it will lead to tea flavor is too heavy, affecting the taste. Cold pearl milk tea with refrigerator ice good tea juice.
Iced pearl milk tea: put 30g creamer (two tablespoons), 2 tablespoons of fruit powder, a tablespoon of syrup in a shaker, add 40g of hot water and mix well, mix well with a stirring stick, into the black tea 300ml ~ 400m, and then fill the ice 3 ~ 4 pieces, about 2/3 of the volume of the cup, and then shake the Shaker cup sharply 20 times. Shake until all the ice in the cup can be dissolved, let it bubble. Finally add the right amount of pearls 20g can be adjusted into a perfect cup of cold pearl milk tea! Take a 360ml pearl milk tea cup and pour the shaker into the cup. Insert a straw and hand it to the customer. If sealing is required, place the milk tea on the sealing machine, cover with sealing film and heat press to seal.
Note: How much milk tea and pearl milk tea fruit powder ratio, directly affect the taste of pearl milk tea, quality, cream, milk tea powder put more, pearl milk tea taste is good, the cost is also high, if you reduce the cost, you can add sugar or other flavors, milk powder in it.
The right amount of milk powder for milk tea, played the role of point of view, once the milk powder is too much, it will make the taste of milk tea become some mushy mouth. So you must pay attention to the amount of milk powder when you put it, and don't think that the heavier the milk flavor, the better it is.
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