In order to strongly ensure the quality level of activities carried out, we need to start the activity program development work in advance, the activity program is a specific action for a particular activity developed by the implementation of the rules, steps and arrangements and so on. So how should the activity program should be developed to be appropriate? The following is my collection of 2022 merchandise Women's Day activity planning program (general 5), welcome to learn and reference, I hope it will help you.

2022 Commodity Women's Day activity planning program 1

First, the theme of the event: March 8 Women's Shopping Festival (modified according to the actual situation of the store)

Second, the time of the event: March 1, 20xx start start, the specific time according to the local situation and location

Third, the purpose of the activity:

A, to increase the amount of store WeChat public platform micro-powder, to enhance the store

public attention, brand awareness.

B, through the roadshow to increase the powder to increase customer flow, to enhance the store sales performance, to achieve performance doubling.

Fourth, the activities:

1: the whole new 3.8 percent off the second

Purpose: to enhance the rate of even to increase the share of new sales. Can digest the inventory of old products.

Description: full purchase of new products across the board, the first full price, the second product 3.8% off, equivalent to 6.9% off, please pay attention to accounting for profits in accordance with the purchase price of goods. If the purchase price is high, you can set up part of the brand to participate in the activities.

2: the entire new stored value of 138 yuan, that is, 200 yuan (deposited into the membership card 138 yuan to send 200 yuan) Purpose:

1, to increase the store's new members, expanding the number of members

2, to improve the benefits of the membership, sticking with the old customers

Description: buy the entire field of 200 yuan of new products costing 138 yuan, equivalent to 70% off or so. (General customers will not happen to buy 200 yuan of products, purchase beyond the more, the higher the discount.) Stored-value card can be used cumulatively, that is, recharge 138 on the return of 200, cumulative use.

3: the whole new 138 full 38 reduction

Purpose:

1, stimulate the low-priced even single product;

2, high-priced single product volume enhancement;

Description: 138 reduction of 38, equivalent to 7.2% off, depending on the market and the commodity situation to set up the share of the full reduction. * Commodity price design should pay attention to the need to digest the goods, can be set to 138, 148, 158, etc., higher than 138 yuan is not a lot, and set up some accompanying items, will be the project price is set to 135, 130, etc., to facilitate the comparison of the sales staff to stimulate pre-designed to push the main project for sales. Jewelry store 3.8 Festival activities.

4: full consumption of 238 yuan, you can 38 yuan for purchase

Purpose: to enhance sales and reduce inventory.

Description: set up 38 yuan for purchase area, goods set up larger inventory, accounting can be shipped at 38 yuan of products, the whole field as long as the consumption of 238 yuan, and then add 38 yuan can be purchased in the region at any time. And to mark out if not consumed full 238 yuan, 38 yuan area within the product price, such as the original price of 88, now consume full 238, plus 38 yuan can be obtained. (can be cumulative)

5, wild sweep half the sky colorful butterflies flying all over the sky (with the previous activities, held at the same time) pay attention to accounting for profits sweeping attention to the store WeChat public number can be to the store or counter to get a beautiful butterfly brooch, reply to the 38 yuan of electronic cash coupons a (38 yuan of electronic cash coupons can be used in the store at any time of consumption of 338 yuan can be used) Purpose: to increase the number of WeChat fans, pulling sales.

Description: the design of this activity must be with the customer to explain the content of the activity, so that the customer to take advantage of the psychology, so that the store consumption. Jewelry store 3.8 Festival activities.

Fifth, the form of activities:

1, the store fully launched 38 promotional activities

2, the store atmosphere marketing, creating morale

3, the store innovation to new outdoor experience will be done as a platform for the promotion of activities and with the host of the shouting propaganda, attracting traffic

4, the roadshow Increase powder activities, sweeping code attention to customers to send colorful butterflies.

2022 Commodity Women's Day activity planning program 2

First, the theme of the event:

Happy Women's Day, "beautiful passbook" to send non-stop

Second, the purpose of the event:

38 Women's Day promotional activities is one of the most important cosmetic promotions. Activity is one of the most important activities, but also the first important activities of the new year, to stimulate the consumer's desire to shop through this activity, for the new year's sales to open a good start.

Third, the activity time:

March 5, March 12

Fourth, the activities:

(1), during the event, all those who enter the store can be given a "beautiful passbook" 1 (can be offset against the 10 yuan cash).

(2), consumption of 38 yuan, you can get a "beauty passbook" 1 + 38 yuan worth of CCTV advertising brand Lafayette hand cream.

(3), consumption of 138 yuan, you can get a "beauty passbook" 5 + 98 yuan worth of CCTV advertising brand Lafayette magical nude makeup bb cream box + weekly care.

(4), consumption of 238 yuan, you can get a "beauty passbook" 8 + value of 118 yuan Zi Kelu eye set + monthly care.

(5), consumption of 338 yuan, you can get a "beauty passbook" 12 + CCTV advertising brand Lafayette reverse time crystal eye serum valued at 168 yuan a bottle + monthly care.

(6), all the "beauty passbook" is limited to future shopping, every consumption of 50 yuan, you can use a "beauty passbook", a "beauty passbook" can be offset by 10 yuan." Beautiful passbook" is valid until September 1, 20xx.

(7), where the birthday, wedding anniversary in March 8, you can go to the store with the relevant documents to receive 69 yuan worth of 'CCTV advertising hot brand original products a.

(8), where the birthday, wedding anniversary in March 8, you can go to the store with the relevant documents to receive 69 yuan worth of 'CCTV advertising hot brand original products.

(8) Members present, you can enjoy double points + 25 yuan worth of Zi Kelu women's sets travel set.

Fifth, the implementation of the steps:

(1), two days before the event to inform the members of the content of the event by SMS, and send holiday wishes.

(2), ready to "beautiful passbook" card and customer registration manual, in order to clearly record the customer's consumption.

(3), two days before the event in the store's eye-catching location and the store entrance to play the event posters, x-racks.

(4), during the campaign in the store around the distribution of leaflets.

Six, the cost budget:

card costs 300 yuan x display 40 yuan poster 25 yuan flyers 200 yuan other costs 500 yuan total 1065 yuan

2022 Commodity Women's Day activity planning program 3

With the New Year bells gradually far away, the spring of xxxxx year has quietly come, the annual March 8 Women's Day. The annual March 8 Women's Day is also approaching.

After the discussion of the planning department staff, it is recommended to organize a variety of commodities and a number of projects before and after the 8th of March promotional activities to the national women compatriots to send holiday greetings, and to use this activity to increase the visibility of the shopping mall and sales. Strong>

One to three floors of the store

Fourth, the content of the activities:

(1) activities within the period of the mall on all floors of the women's merchandise counters special sales, and make sure that the discounts to the lowest. The range of goods include: jewelry and cosmetics, clothing and accessories, shoes and leather goods.

(2) to carry out "only he loves you the most" activities. On the day of "March 8", only men can enjoy special discounts by shopping at several counters designated by the business department of the mall, or shopping up to a certain amount to give special gifts.

(3) During the event, no less than 10 floats were organized in the *** enjoyment of the hall to do promotions. Promotional merchandise is recommended for clothing, shoes, hats, accessories and other items that ladies have a high passion for buying and are sold at a relatively low price.

(4) held "era of women's style fly" underwear show. On March 8, the morning and afternoon of the lingerie show. Models wearing underwear provided by the second floor of the Women's Department.

(5) "Do beautiful and healthy women" activities. Invite women's health counseling workers to answer questions from female customers. Contact a number of fitness, beauty, entertainment, skills training and other units, for the 8th of March in the mall shopping to a certain amount of female customers to provide preferential treatment, but also for them to strive for sources of customers.

Fifth, the activities of publicity:

mall entrances and other obvious place to set up the activities of the notice; activities during the broadcast studio scrolling broadcast activities; March 3 and 7 evening newspaper published 1/2 page set of red ads. The store to participate in the activities of the goods pop special note.

2022 Commodity Women's Day activity planning program 4

I. Activity time:

March 5 to March 8

Second, the purpose of the activity:

Women are the mainstream of the shopping malls, to seize the Women's Day to hold promotional activities, to create an atmosphere of the store, and to promote the mall sales. The purpose of the campaign is to promote the sales of the mall.

Third, the scope of activities:

XX Supermarket stores

Fourth, the content of the activities:

(a) Lucky draw

1. In the activities of the period of shopping for every 38 yuan, you can touch the scene to draw prizes, where the touch of the lucky number with the number 3 or 8, you can get in this supermarket Lucky number, you can get in the supermarket worth 3.8 yuan of gifts (or shopping coupons); if you touch the "38" two numbers in the order of the lucky numbers together, the value of 38 yuan of shopping coupons. Each small ticket can only touch a maximum of 5 times.

2. Operation: in 38 ping-pong balls were labeled 1 to 38 numbers, put into the box, by the customer to touch the ball, shopping full of 38 yuan can be touched once, a touch of a ball, according to the number of small balls on the site to receive the prize.

(B) serial discount

Where in March 8, a one-time purchase of 38 yuan, in March 9, 10, with a single shopping ticket on March 8 to buy women's products in the supermarket can enjoy a special discount of 95% (except for special-priced goods).

(C) holiday double happiness

This year's 38-year-old female friends, or birthday in March 8 female friends, with my ID card can participate in the supermarket free of charge, "lucky draw" activities.

(D) public relations activities

1. New Women's Lecture

Lecture topics can be personal color lecture (personal color selection, clothing skills), marriage lecture (marriage quality, family harmony), women and career and other topics. It will be held on March 9, and all customers who shopped from March 5 to 8 will be able to get a ticket for the seminar.

2. Painting/photography exhibition

Contact the local women's federation and ask them to introduce an outstanding local female painter or photographer to hold an exhibition for a week around the 38th festival. The location could be at the entrance to the mall or on the square.

Note: Activities (i) and (ii) cannot be repeated.

2022 Commodity Women's Day Activity Planning Program 5

I. Activity Theme:

Charming Women's Day, Everyday 3.1.5 (901.601.602.603)

Second, Activity Time:

March 6th - March 15th.

Third, the activities:

1. Buy and give activities (3-8)

Supermarket area of a one-time purchase of more than 38 yuan or department store area full of more than 68 yuan gift

Supermarket area of a one-time purchase of more than 68 yuan or department store area full of more than 98 yuan gift

Supermarket area of a one-time purchase of more than 98 yuan or 158 yuan or more in the department store area

One-time purchase of 158 yuan or more in the supermarket area or 298 yuan or more in the department store area

Activities:

120 promotional items in the downtown area, and 80 single items in Chiping. (Suggested promotional items are: cleaning and toiletries, needlework and textile products, women's cleaning products as the main products, household miscellaneous goods, beverages, side dishes, meat products, casual food as a supplement, etc.).

2. Special love to special you - 3.8 Women's Day spring love special gift "Where March 8 born female friends (with ID or other valid documents) are free to the main desk to receive a beautiful gift (recommended cosmetics or and associated beauty salons to communicate with the gift of beauty card).

3.

3. Celebrate March 8 Women's Day, spring fashion women's new listing, during the event, the purchase of spring goods x discount.

Lingerie, bedding, silk scarves, ladies accessories at ultra-low prices on sale, wool sweater x discount.

Associated merchants:

Cosmetics, gold jewelry, bags and leather goods activities.

IV. Publicity:

1. 4KDM posters (supermarkets downtown synchronization, Chiping alone) issued 14,000 (5,000 in Chiping, 3,000 in each of the other three stores) copies

2. V. Schedule

Photography time: February 28th.

Layout time: March 1 - March 3

Poster distribution time: March 4, 5

Start of the event: March 6