The amount of loss is actually quite large. On the evening of August 25th, 2020, the financial report released by Haidilao showed that in the first half of 2020, Haidilao Group achieved revenue of 9.76 billion yuan, down 16.5% year-on-year, and its net profit dropped from 9120,000 yuan in the same period last year to-965 million yuan, down over 200% year-on-year. In 2020, a sudden epidemic in COVID-19 broke people's normal life, and people all over the country were worried. Cities, large and small, have to be closed and isolated, which makes the original colorful life single. People can't get together, go to work, go to school, and even their favorite hot pot can't be eaten happily with a few friends, making family dining the mainstream. Because of this, almost all the catering industries have been affected, and even Haidilao, a well-known hot pot, has suffered a lot.

During the epidemic, Haidilao voluntarily suspended the business of all stores in Chinese mainland from 20201October 26th. With the gradual control of the epidemic, most of the closed stores in Chinese mainland reopened from March 65438 to February 2020, but strict crowd control measures were implemented, with customers seated alone and the number of people dining limited.

Perhaps the sale has brought relief to these catering industries. In February this year, Haidilao took the lead in recovery? Peace of mind? And then what? Non-contact takeaway? The service and delivery business grew strongly. At the same time, Haidilao also launched retail products such as semi-finished dishes, which were sold on its own platform and third-party e-commerce platform to provide customers with richer product choices. The distribution business of Haidilao is divided into two modes: self-built station and franchise store. The so-called franchise store is to open a takeaway business in Haidilao store, but the operation is undertaken by the distribution team and independent of the store.

Despite this, the turnover of Haidilao is still not as hot as before. At present, many world-renowned catering brands have to close down due to the epidemic, but in the second half of this year, Haidilao will continue to expand new restaurants, further enhance the density of restaurants and expand the coverage area.