The significance of the central implementation of prepared dishes to lead the consumption upgrade, accelerate the retailization of food and beverage, and help the revitalization of the countryside.
1, leading consumption upgrade
Prepared dishes provide healthier dietary choices, freeing people from the busy life and cumbersome choices, leading a new trend of healthy consumption.
2, accelerate the retailization of food and beverage
Prepared dishes companies focus on the research and development of prepared dishes, to enhance the profitability of food and beverage enterprises, to change the negative growth of food and beverage enterprises.
3, help rural revitalization
Development of prepared dishes is to deepen the integration of agriculture and the food processing industry is the main hand, to promote the transformation of agriculture from rough processing to refinement of deep processing, help rural revitalization.
Development status
In recent years, China's prepared vegetables industry has developed rapidly, and its industrial chain involves agricultural production, processing and circulation, food service, market consumption and other links. The emergence of prepared dishes fits the market demand for efficiency and quality, helps catering enterprises to realize cost reduction and efficiency, and brings consumers a convenient experience. At the same time, the industry is still facing risks and challenges such as the lack of uniformity in national and industry standards, difficulty in guaranteeing quality, and the C-end market to be developed.
According to statistics, the number of pre-prepared dish-related enterprises in the country has surged from 8,000 in 2018 to more than 76,000 in 2022. The industry format is also various, both traditional chain restaurant enterprises, large supermarkets, convenience stores, but also new retail (fresh food e-commerce, community group purchase, new hot pot supermarket) and live platforms.