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Enterprise survey; Make tea; Is it necessary to start the trademark and catering industry?
Recently, milk tea shops have emerged one after another. Both chain brands and newly-opened brands have started to operate milk tea shops. Because many enterprises have gradually realized consumers' demand for milk tea from the market, many catering industries have begun to start with milk tea. Therefore, trademark registration is also very frequent.

Relevant information shows that Qicha Technology Co., Ltd. successfully registered two trademarks of "making tea". It is reported that these two trademark applications were filed as 1 1 in June 2020, and were designated for use in 9 categories-scientific instruments and 42 categories-design and research-related goods or services. The approval time is August this year. Moreover, the enterprise search company has registered the trademark of "making tea" on 29 categories-food and 32 categories-beer and beverage, and is still applying for registration.

So after the above information, check whether this move implies that you are actually going to start a business. After all, it is one of the leading enterprises in enterprise information inquiry. In fact, it is not impossible to operate a tea shop across industries, and the registered trademark is close to its own main trademark. But there is another possibility, that is, enterprise inspection is actually only registered as a defensive trademark, and it is not as far as imagined.

This may also be a manifestation of trademark protection, because with the development of enterprises, many other enterprises will launch similar trademarks on this well-known trademark and use them in the market. There are many trademarks registered in popular categories, so it is more likely for enterprises to choose popular categories when registering similar trademarks.

In any case, the reasons for trademark registration still boil down to two points. One is that registering a new trademark will help new goods or services, and the other is to protect existing trademarks. These two points are very important. Trademark protection can only take effect after the trademark is approved, which is usually called legal protection.