The year 2008 is destined to be an extraordinary year. But the wheel of history always leaves a track of progress and development in endless efforts.
In this extraordinary year, Hunan Zhongyan, who knows the essence of Huxiang culture "Dare to be the first", has achieved good results by virtue of its strong scale advantage and strong competitive strength.
In 2008, the economic index, brand value and competitive strength of Hunan Zhongyan reached a new high: the brand scale of cigarette production in the whole year can exceed 4 million cases, the sales income is expected to be 39.8 billion yuan, and the profit and tax can exceed 32 billion yuan. In July 2008, the State Tobacco Monopoly Bureau announced the evaluation results of the top 20 national key cigarette brands, and the two brands "Furong Wang" and "Baisha" ranked third and fifth respectively in the rankings for their outstanding performance and competitiveness.
Behind the digital leap is the pragmatic action of Hunan Zhongyan, which has firmly established a favorable competitive position on the tobacco map of China. In the process of vertical and horizontal cooperation, the production map of Xiang Yan has been extended to seven provinces 1 1 production points in northeast, northwest and southwest China, and the market map covers almost all provinces and cities in China.
Why can Hunan Zhongyan develop so rapidly and win the favor of hundreds of millions of consumers? In the harvest season, we traveled all over Hunan and Sihe River to explore its success in The Secret Behind and touch the development context of its growth.
After the merger and reorganization, Hunan Zhongyan guided its subordinate cigarette factories to recognize their position in the tobacco industry chain, accurately position themselves, clarify their thinking, strengthen management, improve their production organization ability, process support ability and cost control ability, and lay a solid foundation for management, thus taking a fruitful and solid step towards the goal of building a "world-class industry model factory" and stepping out of the pleasant scenery all the way.
Meet Changfeng, run the waves, dare to stand at the head of the tide and sing the wind. Starting from a higher starting point, Hunan Zhongyan will surely leap to a new height.
Wonderful turn, vitality is productivity.
After the merger and reorganization, Changsha cigarette factory and Changde cigarette factory under Hunan Zhongyan were disqualified as legal persons, and their responsibilities and functions have undergone major changes, the most fundamental of which is the transformation from production management to production management. How to improve the production and management level of tobacco factories, build first-class production enterprises, and improve the overall competitive strength is an important issue facing Hunan Zhongyan.
To this end, the company actively explores the construction of first-class cigarette factories, adheres to the principle of "shifting the center of gravity downward", highlights the important position and basic role of each factory as a relatively independent economic unit of the company, and formulates the Measures for the Administration of Cigarette Factories, giving the factories certain personnel arrangements and internal distribution rights. Implement hierarchical management, authorization management and territorial management to maximize the vitality of enterprises.
Efficient and orderly production organization is the key to enhance product competitiveness and expand the market. From the main body of market competition to the cigarette production point, each cigarette factory has made a wonderful turn at the fastest speed, adjusted its positioning, firmly locked in the development direction of "production as the center and quality as the core" and explored its own development ideas.
"Keep your eyes inward and practice your internal strength hard" has become the focus of the work of various factories in Hunan Zhongyan. Eyes inward, accumulate stronger competitiveness from the improvement of internal technology, business and management quality. They step up technological innovation, upgrade technology, strengthen management, pay attention to quality, improve efficiency, manufacture flexibly, respond quickly, and greatly enhance their production capacity according to orders. Changsha cigarette factory completed the joint workshop project of the 12th Five-Year Plan, Changde cigarette factory's "Furong Wang" cigarette production line was completed as scheduled, Chenzhou cigarette factory and Lingling cigarette factory were fully equipped, Siping cigarette factory reformed the production line according to the production requirements of "Baisha", Wuzhong cigarette factory carried out the overall technical transformation, and the equipment level of each cigarette factory was greatly improved. On this basis, cigarette factories represented by Changsha and Changde began to actively explore the construction of first-class cigarette factories and set about building "international first-class industrial model factories".
Taking production as the center, a set of flexible and efficient operation system was quickly established in each production plant.
Starting from the system construction, Chang Yan has successively revised and implemented a series of management regulations suitable for production enterprises, such as Regulations on Site Management Assessment of Production Areas, Measures for Rewards and Punishment of Quality Management, Measures for Implementation of Energy Saving Potential Assessment, and incorporated quality, technology and safety in production into international standards for assessment, thus forming a production management system with Chang Yan characteristics. At the same time, all departments of the factory cooperate closely, deploy elite soldiers to carry out technical transformation on the equipment and devices of the production line, optimize various process parameters, provide hardware support and technical support, and ensure the market demand of the brand. In addition, in order to reasonably adjust the production organization, we should adhere to the information connection with the storage and transportation departments of companies and enterprises every day, fully understand the market division, make production and sales plans, finely adjust production according to the planned situation and market demand, and reasonably arrange production tasks so that the production of each brand can be specific to which workshop, which machine and which time period. In order to strengthen the supervision in the production process, the factory also timely evaluates and adjusts various factors affecting production. Chang Yan initially established and standardized a new operating system within enterprises, and began to strengthen the construction of four core capabilities (namely, risk prevention capability, quality assurance capability, cost control capability and system operation capability) and four basic guarantees.
All departments actively coordinate to serve the production line, and as long as there are any needs or problems in the production line, they can be solved as quickly as possible. Enterprise production organization mechanism has been further optimized, production process monitoring has been further strengthened, production efficiency has been further improved, and a large-scale production organization with modern equipment, technology, testing, warehousing and management has been established. Especially with the steady progress of key projects, Furong Wang's production is moving towards automated, intelligent and highly humanized modern mass production.
Completion in 30 days1070,000 cases. This is a miracle created by Chang Yan.
Perhaps the difficulty and pressure are to test the will and toughness of the brave. Before the Spring Festival in 2008, in the face of fierce competition in the first and second categories of cigarettes, Hunan Zhongyan proposed to "seize the commanding heights and quickly occupy the market", and the production task of "Furong King" suddenly increased. In just 30 days, 107000 cases will be completed, which has exceeded the limit in terms of equipment capacity at that time.
The heavy burden on the shoulders often makes smokers glow with high fighting spirit. All departments of the factory cooperate with each other, actively cooperate and serve the production wholeheartedly. The second workshop added 3000kg/h silk production line, and the first workshop added 5 sets of new equipment. The silk production line operates in four shifts and three shifts to ensure that people stop. The production management department connects in time and makes reasonable scheduling to ensure a "smooth" word; The enterprise management department has completed the trial operation of "two standards in one" in terms of work flow and work standard formulation, and timely understood the delivery situation, obtained the company's support in time, and ensured a "smooth" word; The equipment engineering department and the key office are "two brands and one set of personnel". Faced with this extraordinary task, they adopted the method of sewing needles to repair and maintain online equipment. ...
Around the central task of Furong King's production, all departments coordinated and cooperated to compose a moving movement of Furong King's modern production: in the middle of the night when the snow was falling, comrades in the material distribution department were still unloading, receiving and inspecting goods; In the production workshop, employees wear short sleeves and fight around the machine. During the Spring Festival holiday, production line maintenance personnel worked overtime continuously 13 days and nights, and fought at the production site on New Year's Eve and the first day of junior high school. ...
The production battle of "250,000 boxes in 50 days" vividly depicts the combat effectiveness of long-chain smoking guns.
Before New Year's Day in 2007, Chang Yan received the task that "the production plan of 250,000 cases must be completed before the Spring Festival", because the hot market once again refreshed the production index, which meant that Chang Yan had to complete the usual output of two and a half months within 50 days!
The site is the market. All the staff and functional departments in Chang Yan have unified their thinking, closely deployed and coordinated from top to bottom, and joined hands with all the staff at the fastest speed to throw themselves into the fiercest production attack in history. Fifty Days and Nights was interpreted into a touching melody by smokers' out-and-out execution, and the values of "two supremacy" were vividly transformed into touching scenes and stories-
The wrapping workshop completed the transformation of 5 sets of PT special cigarettes within 4 days; The original eight-day equipment maintenance in the power workshop was completed in two days. Luo Tieshuang, a boiler maintenance worker, came to the workshop just after the operation and devoted himself to the intense maintenance. The employees of the catering branch work overtime until the early morning and lie on the sofa in the office for a while, then go to work as usual in the morning. ...
In the early morning of February/KOOC-0/5, 2007, exciting news came from Chang Yan Manufacturing Center: the production of 25/KOOC-0/660,000 cases was successfully completed, and the perfect performance of zero accidents in safety inspection, zero defects in quality and timely delivery rate/KOOC-0/00% was achieved!
Quality-oriented, high quality is competitiveness.
In today's world, the competition between enterprises is essentially the competition between product quality and management quality. It can be said that the reason why Hunan tobacco brands such as "Furong Wang" and "Baisha" can stand out in the market is inseparable from Hunan Zhongyan's consistent pursuit of high quality.
"Quality is the life of an enterprise". In the face of quality, they are "cautious" and cannot tolerate any flaws; In the face of quality, they strive for perfection and never let go of any detail. In the interview of Hunan Zhongyan, we can feel the deep-rooted quality culture everywhere. Here, quality is an attitude, a standard, a responsibility and a commitment.
"The product quality is not the best, only better." This is what smokers in China and Hunan often say. Walking into the production workshops of Changsha Cigarette Factory and Changde Cigarette Factory, slogans such as "Quality comes from details, standards come from the market", "Neglect 1% = loss 100%" and "slack 1.8 seconds may lead to quality accidents" stand out. From the company to the workshop, always put brand quality first. Strictly control the quality of raw and auxiliary materials before feeding, continuously improve the control level of cigarette production process, strengthen the supervision and inspection of finished and semi-finished products, and implement quality and cost control in all aspects of production. Never let go of any detail that may affect the quality. Chang Yanren ensures that the record of "100 million pieces" without quality defects is constantly being refreshed.
Quality control is advanced. In order to nip in the bud, Hunan Zhongyan established a perfect quality pre-control system, which enhanced the pre-control guarantee ability of product quality, and introduced corresponding supporting measures for the rapid disposal of product quality defects, which changed the quality management from the traditional "postpartum inspection" to "pre-control". An effective quality control chain of "equipment, process and product" has been formed, which makes the elements of product quality inspection and product quality control move forward, and realizes the transformation of quality management from result control to process control, from manual experience to scientific decision-making, and from physical quality control to all-online equipment control.
Quality control is the whole process. The quality of raw materials is directly related to the quality of products. In order to ensure the quality of tobacco leaves, in 2007, the company moved the "position" of tobacco leaf allocation to the grass-roots station of tobacco companies in producing areas, and actively cooperated with tobacco companies in producing areas to do pre-inspection and code acquisition. Strictly implement tobacco allocation procedures, strengthen the quality tracking evaluation of tobacco allocation, and implement the quality responsibility traceability system. In Chang Yan, quality process control has been upgraded to precise control. For some inspection standards, there are many qualitative descriptions, which are prone to differences in understanding and implementation. Chang Yan introduced more quantitative standards or pictures of defects for reference, and made the standards more specific, which improved the adaptability and operability of the standards. Ensure consistency in the implementation of multi-point production standards. The detection standards of cut tobacco rate, filling value, cut tobacco width and cut tobacco thickness are increased, which is beneficial to the evaluation of cut tobacco quality. From "daughter cells" such as tobacco leaves, cigarette paper and cigarettes to the market and consumers, the quality of every cigarette produced in Chang Yan is tracked, recorded and improved in detail.
Quality control has covered every corner. Changsha cigarette factory and several cigarette factories have realized the joint production of "Baisha" brand cigarettes, and ensuring the quality of "Baisha" cigarettes in the joint factory has always been a problem that Changsha cigarette factory attaches great importance to. In order to achieve the consistency of the quality of "Baisha" and "one brand and many points" cigarette products, the company has carried out research on the application of product homogenization, set out to build a scientific and unified technology centralized platform, actively explored a new mode of quality inspection, formulated a quality supervision and spot check system, and regularly carried out consumer surveys and product quality inspection. At the same time, they also sent the "Baisha" cigarette project team to the associated manufacturers and stationed in the 10 joint processing point to provide guidance, management and services for the homogenized production of the cooperative manufacturers. On a cold winter day in 2006, Chen Tong, a technician of Baisha project team in Hebei Province, found that every half hour or so, a drop of water would drop at the exit of the silk dryer. "Although it is only a drop of water, it will also affect the quality of products and ultimately affect consumers. This is a big event. " Chen Tong and other members of the project team immediately called workshop technicians, maintenance technicians and equipment supervisors to find out the reasons. After two days and two nights of continuous fighting, the problem was finally solved. Due to the joint processing management in place, the qualified rate of foreign cooperative processing points in Changsha Cigarette Factory is 100%, regardless of industry quality inspection data or market feedback.
On the production line, exquisite trolleys, carrying brand-new laptops and testing tools, shuttled to various production sites to collect quality data ... Since June 65438+ 10/this year, Changde Cigarette Factory has added such a unique landscape.
With the development of information technology, the quality management methods of Hunan China Tobacco Factory are constantly improving. In recent years, Chang Yan has established a quality management information system, including process quality control, online quality control, finished product quality control and raw material monitoring. In Chang Yan, there is a quality experience library called "Electronic Dictionary of Quality Problems". Chang Yan collected all the quality hidden dangers, quality defects and solutions over the years, and developed the quality experience database. When quality problems are found in the production process, solutions can generally be found by querying the experience base; It can also be compared with the production environment recorded in the experience base to judge whether the current production situation may lead to quality problems, so as to prevent the occurrence of quality problems. In addition, through various statistical analysis tools in the experience base, key quality problems can be quickly found, and the relationship between auxiliary materials, equipment and personnel and quality defects can be found. Combined with the parameter database, the reasons are analyzed and corrective measures are put forward to promote the continuous improvement of process quality.
What is more gratifying is that Hunan Zhongyan has formed a unique corporate culture with the pursuit of quality as the core, and the pursuit of quality has become the conscious behavior of every employee. In Hunan Zhongyan, there are many touching stories: every day after work, the traffic jam workers in the second workshop should write down the production situation, output, consumption, quality hidden dangers, equipment failures and solutions in detail. He persisted in this habit for seven years and used up more than 10 diaries before and after.
At that time, the incident of "Zhang Ruimin smashing the refrigerator" made Haier become synonymous with attaching importance to quality. The story of dismantling cigarettes circulated by Changde Tobacco Factory also has the same effect. One day in June, 5438+October, 2008, because the equipment had just been debugged, there were quality problems in the small box packaging of "Furong Wang" produced in the workshop. The monitor immediately ordered the equipment to suspend production, and all the "Furong King" produced in this shift were transferred back for unpacking inspection. That means dozens of boxes of cigarettes have to be disassembled into small boxes, and cigarettes produced in one class have to be disassembled and repackaged in three shifts. At this time, it is the time when the production task in the workshop is the tightest! However, I said without hesitation, I want to tear it down! After all of them were dismantled, only about 10 boxes of cigarettes were found to have problems! The unqualified rate is less than one thousandth! It is obviously not cost-effective to calculate the cost and economic account, because the output value of these four classes is around 6 million yuan!
But the rewards are generous. Although the market demand of Furong Wang has increased greatly in recent two years, the product quality has been rising steadily. After sampling inspection by national, provincial and regular tobacco quality inspection stations, the qualified rate reached 100%, and Gaopiao was selected as "Top 100 Brands Favored by Consumers in China", ranking eighth.
The "down" of the cost leading figure highlights the "up" of the level.
In the eyes of ordinary people, Hunan Zhongyan, as a large taxpayer paying hundreds of millions of taxes every year, has absolutely reason to be "rich". No one would have thought that in terms of cost control, Hunan Zhongyan was stingy.
As a crucial factor, cost, like quality and efficiency, is one of the key indicators to promote the progress of enterprises and build their core competitiveness. Therefore, "cost" is one of the hot words with the highest frequency in working meetings and employee congresses every year.
As a hard indicator, the company adopts a "tightening spell" from top to bottom: in the company's organs and offices, a series of rules to strengthen internal management, strict internal management, strict budget management and strict cost control are formulated. From the purchase of office equipment to business entertainment and even bus use, there are strict regulations.
As the main execution unit of cost control, the factories that retired from the dominant position in the market were decomposed into various positions one by one. In Changsha Cigarette Factory, with the implementation of "cost improvement project contract system", the concept of "cost leading" is deeply rooted in people's hearts. In Changde cigarette factory, the activity of "saving enterprises" is carried out in all directions throughout the factory, and the heads of various departments and the factory department signed a responsibility letter of saving and tapping potential.
In order to ensure the realization of the goal of tapping the potential and reducing consumption by 300 million yuan this year, Hunan China Tobacco Industry Co., Ltd. made a careful analysis of the economic operation in the first half of the year, and formulated a series of specific measures to increase the comprehensive utilization efficiency of tobacco leaves, reduce the energy consumption of 10,000 cigarettes, and reduce the procurement cost of materials and accessories.
Around tapping the potential and reducing consumption, various manufacturers have carried out a lot of management improvement, technical research and process research, and formulated detailed consumption reduction plans from the aspects of saving tobacco leaves, auxiliary materials, kinetic energy and procurement costs. And for tobacco leaves, cut tobacco, cigarettes, cigarette paper, small boxes, boxes and other aspects, a lot of equipment improvement and equipment research have been carried out to reduce consumption.
In terms of cost control, Chang Yan made a fuss about the word "strictness", made unremitting efforts in this work, organically combined the creation of conservation-oriented enterprises and environment-friendly enterprises, and constantly improved the awareness of conservation and environmental protection of all employees. In order to save resources and control waste, a set of strict assessment mechanism has been established, and various links and key points affecting production cost, such as raw and auxiliary materials entering the factory and process control, have been thoroughly and extensively investigated and analyzed to find ways to optimize the process and control the authenticity of the cost. Secondly, strict quota management, strengthening statistical analysis, and constantly exploring and improving the cost accounting model in line with the actual management of enterprises have greatly improved the level of cost control management. In 2007, the enterprise realized saving and tapping potential of 24.95 million yuan.
In order to truly establish a cost-leading advantage, we must achieve a new breakthrough in reducing costs through technological innovation. A technological transformation often produces a huge cost effect. As a functional department for the renovation and maintenance of equipment and facilities in Changsha Cigarette Factory, the Technical Innovation Office is a big user of funds. In the design of each project, under the premise of not affecting the quality and function, their first thought is saving. In the foundation treatment of a project, after full demonstration, the large-scale excavation of 1 100 meter air-raid shelter was changed to fill soil treatment, saving 800,000 yuan. "
In cost control, "small events" can often support "great achievements". In Hunan Zhongyan, the author has heard many small stories, which seem inconspicuous, but vividly reflect the gratifying trend of cost control in the deep and refined development of Hunan Zhongyan. Cost awareness has penetrated into the habits of every employee and into the standard actions of every process. For example, in Changyan's comprehensive workshop, after each batch of exported tobacco leaves comes out of the cabinet, there will always be some tail silk left in the belt and storage cabinet, which will be taken out bit by bit, ranging from 30 kilograms to 10 kilogram. Although these are insignificant compared with the packaging capacity of more than 40 thousand kilograms of tobacco shreds a day, never giving up any tobacco shreds has always been the code of conduct for employees in comprehensive classes. All these tails are blended into ribbons and transported to the wrapping workshop. According to the calculation of one month 18 batches of cut tobacco shipped abroad, the comprehensive class saves more than 6000 kilograms of finished cut tobacco for the factory throughout the year.
In the cigarette wrapping workshop of Changsha Cigarette Factory, every machine operator has a plastic card in his hand, which records the latest prices of all raw materials: high-quality strip box 1.4 yuan, small white sand box 0. 1 yuan, mouth stick 0.03 ... saving every cigarette paper and filter stick has become the conscious action of employees. Although each event only saves a negligible 1 40 cents, the annual income is really shocking. From the beginning of this year to July, Changsha Cigarette Factory saved small boxes 1 127000, which directly reduced the production cost by 580,000 yuan.
In Chang Yan, the bags used to pack tobacco leaves are discarded after one use. Now the workers in the former tobacco warehouse recycle every sack and reuse it many times. In 2007, this item alone saved 6.5438+0.5 million yuan.
A trickle makes the sea. While the brand scale is getting bigger and bigger, the cost index of Hunan Zhongyan shows a downward trend. According to statistics, in 2007, Hunan Zhongyan saved an average of 65.438+0.8 billion yuan in material costs and 65.438+0.3 billion yuan in advertising expenses for the whole year. The weighted average tobacco consumption per box decreased by more than 0.3 kg year-on-year, and the annual cost decreased by 60 million yuan year-on-year; Through the application of new technologies, new materials and new processes, the annual cost is saved by 30 million yuan; By improving the process, the original flavor potential of tobacco can be brought into play, the design cost and process consumption of flavor materials can be reduced, and 30 million yuan can be saved throughout the year.
When will Hunan Zhongyan, which is committed to fine management, become the management benchmark of others? With the direction of "domestic advanced and international first-class", Hunan Zhongyan, which is moving fast, is approaching the goal step by step!