Because of the new function of Tik Tok, the current location and address of Tik Tok is group purchase. When users locate in some cities, such as Hangzhou, Beijing, Shanghai and other first-and second-tier cities, they can find that the area of "city name+eating, drinking and having fun" has been added to their homepage. Therefore, related group purchases will be displayed, especially those of eating, drinking and having fun.

Tik Tok's local life focuses on group buying in stores. As can be seen from the preferential group purchase page, it mainly covers catering and hotel reservation at present. Among them, catering is mainly provided by local merchants, and users go to the store to write off after purchasing, while B&B hotels are provided by third parties such as Youzan.

Group buying is a new marketing tool officially opened by Tik Tok, which can help businesses and enterprises to break the closed loop that cannot directly realize the flow in the process of increasing the amount of powder sucked. Certified enterprise users can add goods or services to videos by creating group purchases, allowing users to buy while watching and place orders quickly when browsing.