How big is the profit margin on homebrewed root beer? A liter costs less than 50 cents!

Mr. Wang, who has been engaged in food machinery work for more than two decades, told reporters, "The current homebrewed root beer is amazingly lucrative, and you may not have guessed that a liter of homebrewed root beer costs less than 50 cents, with a profit margin of nearly 2,000 percent."

High profits drive "homebrew" into the wind

"Now that the root beer machine is in the way, a lot of people will mistakenly think that the catering companies with homebrew equipment, must be trusted, in fact, this is also a misunderstanding." Mr. Wang introduced to: "At the beginning of the year, a barbecue restaurant near the Garden Road spent more than three hundred thousand to buy us a piece of equipment, equipment installation and commissioning, the boss kept inquiring about cost reduction tips." Mr. Wang sighed helplessly.

Mr. Wang gave the reporter a calculation: the cost of home-brewed root beer is about one thousand yuan a ton, but once the hotel will be transformed into more than ten yuan, more than 20 yuan a liter. According to the density of beer to calculate, a ton of beer for 1250 liters, sales of 25,000 yuan / ton, a profit of nearly 2000%.

It's such high profits that the store keeps counting the costs. Mr. Wang found in the daily maintenance, the store owner abandoned the good quality and high price of Australian wheat, the use of domestic common barley, and reduce the use of hops, sometimes even completely without, relying only on additives to achieve the effect of imported hops. In this way, the cost is as low as 0.5 yuan per liter, not out of three months to earn out of the money of the equipment.

Market operation hide a variety of cats

In addition to high profits, the reporter learned that the homebrew beer in the market operation there are many cats.

"Self-brewing process of malt and purity completely by the hotel's own control, how much water by the owner's conscience. Similarly, it is not uncommon for hotels to add water at will and refill old beers. In order to reduce costs, unscrupulous catering companies can even be sold into the tank again, which is a lot of consumers feel that the root beer is tasteless or very light cause." An industry insider told reporters.

At the same time, home-brewed root beer in barbecue stalls and other stalls, often in the form of "branded root beer". The reporter learned that there are a lot of beer stalls will be purchased home-brewed beer labeled with the name of the brand in the barrel of the beer, according to its normal market price sales. Take Baotu beer to see, 20-liter retail price of about 40 yuan, 2 yuan / liter, so that the cost of even 0.5 yuan, then, the business profit is still 300%.

Likewise, borrowing home-brewed beer many businesses have also engaged in summer promotional activities. Jinan, a hot pot restaurant, recently got up "original fresh beer drink a free one" activities, the reporter learned that a 2-liter or so of its root beer priced at 28 yuan, buy a free one after a root beer is also 14 yuan. "Many consumers think that cheap and affordable, in fact, stealing joy is the business.