Process of new product launch

There are many preparatory work to be done in preparation for new product launch, among which the most important thing is to make a good choice of timing, arrangement of staff, invitation of reporters, arrangement of venue and preparation of materials, etc.

1. Timing selection

Before determining the timing of new product launch, it should be clear that the best time for new product launch should be confirmed.

2. Staff arrangement

The key to the staff arrangement of the new product launch conference of an enterprise is to choose a good host and spokesman. The host of the conference should be the public relations minister, office director or secretary general of the organizer.

3. Invitation of guests

The scope of the guests attending the new product launch conference should be determined in advance, depending on the scope of the topic or the location of the event. Under normal circumstances, the participants should be people related to specific events

4. Layout of the venue

In addition to the location of the unit or the event, the new product launch conference can be held in a rented hotel or grand hotel, or in the capital or a big city if it is hoped that the jade will have a national impact.

5. Preparation of materials

Before holding the new product launch conference, the organizer should prepare the following materials in advance:

First, the speech outline. It is a summary of the speaker's formal speech at the press conference. It should stick to the theme and embody the principles of comprehensiveness, correctness, vividness and truthfulness.

the second is the outline of the topic. In order to make the spokesman behave freely when answering questions formally on the spot, an outline of questions and answers can be formed on the basis of guessing the main questions asked for reference by the spokesman.

the third is the outline of information. In advance, we must carefully prepare an outline of relevant data, pictures and materials, print it out carefully and provide it to the guests at the new product launch conference. The name and contact information of the unit should be listed on the data outline for future contact.

the fourth is visual audio-visual materials. These materials can be used by participants to enhance the effect of the conference. It includes: charts, photos, objects, models, audio recordings, videos, movies, slides, CDs, etc.

Etiquette during the process

1. Do a good job in meeting sign-in

2. Strictly abide by the procedures

3. Pay attention to mutual cooperation

4. Be sincere and proactive

After the launch, the organizer should make a serious assessment of the aftermath, mainly including After the conference, we should sort out the minutes of the conference as soon as possible, review and summarize the work in the organization, layout, hosting and answering questions of the conference, learn from it and find out the shortcomings.

2. Collect feedback from all parties

First of all, collect the overall feedback of the participants to the meeting, and check whether there are any defects in reception, arrangement and service, so as to improve it in the future.