Summary of hotel marketing activities

A colorful activity has come to an end before you know it. I believe you will gain a lot, so write these records in the activity summary and keep them in your mind. But I believe many people are in a state of no clue. The following is a summary of hotel marketing activities collected by me for your reference, hoping to help friends in need.

summary of hotel marketing activities 1

1. For the initial stage of opening, make a second visit every morning and try to sign all the agreements back.

2. Make a strange visit in the afternoon, divide the region by industry, company and geographical location through the query in the yellow pages, and make 51 strange calls every day to visit customers in need.

3. Take the hotel as the center and make a strange visit within a radius of 1 km in Fiona Fang. Sweeping the building, especially in the early stage of the hotel's opening, requires the concerted efforts of all staff to participate in the sales team, especially in the off-season. You should publicize the pictures of the meeting as soon as possible and send as many publicity pages and pictures as possible.

4. As a long-term basic content, the promotion price of the standard room of Super 8 is 188 yuan/day at the initial opening, but other rooms on the network can be used as selling points.

5. Other hotel salesmen should try their best to know the customer types and companies of surrounding hotels, and get to know this information through certain channels, including getting through internal relations to know the prices, room types, grades, star ratings, catering and conference rooms of peer hotels, and making a detailed comparison of hotel locations.

6. During the opening period, five free trial houses (71 according to the total number of rooms) should be prepared for free distribution to potential customers.

7, according to the customer data of each visit, make a systematic classification, especially for customers with certain potential to send invitations and prepare for 51 people according to 31 people.

8. Those with good image can be welcome guests.

9. Decorating the room includes placing flowers, writing VIP cards, and turning on the TV in the room.

11. Play publicity pictures in the lobby of the hotel, including the introduction of rooms, equipment and facilities, catering and hotel services of the head office or the hotel.

11, the general manager gave a welcome speech.

12. To play meaningful games, you need to conceive.

13. Give a business card, make a second visit, and promote customers effectively. Summary of hotel marketing activities 2

1. Outfield

1. Flag raising:

A flag raising ceremony was held at 8: 11 a.m. on October 1, all the staff attended, and General Manager Li delivered a speech. It can play three roles: celebrating the National Day, publicizing, shaping a good image and increasing the cohesion of colleagues in various departments of the hotel.

2. There are four lanterns at the door:

From October 1 to October 5, 11, "Celebrate National Day" will be posted; Sticking "Happy Mid-Autumn Festival" from 6 to 11 October

3. Colored flags:

From 1 to 11 October, colored flags were inserted 51 meters along the road in front of the hotel, with the logo and name of the hotel printed on them. It can attract the attention of pedestrians and achieve the effect of publicity.

4. Banner:

① ③ From September 29 to October 11, as during May Day, banners were hung at major traffic intersections, with the content: Welcome to the quasi-four-star Suyile Township Hotel (with address and telephone number attached). The main purpose is to attract tourists and passers-by during the National Day. ② From October 1 to October 11, a publicity banner will be hung at the entrance of the hotel. The contents of the banner are: Celebrating the National Day and welcoming the Mid-Autumn Festival.

5. Leaflets:

A proper amount of leaflets about Mid-Autumn Festival reunion banquets are printed and distributed before and during the National Day, especially for wedding banquets during the National Day, which can play a great role.

2. Lobby

1. Lobby

During the National Day from October 1 to October 11, two lobby signs were made: ① Celebrate the whole world and welcome guests from all over the world; Family reunion, taste the delicious food in the hometown; ② The price standard of the reunion banquet (see sample for the content)

2. Computer display screen:

Video shows the lobby, rooms, restaurants and dishes of the hotel. The content is taken pictures, and it is best to add text propaganda.

3. Front desk

From October 1 to October 11, there are two fruit bowls at the front desk: one with candy and the other with melon seeds (better quality). If possible, you can put some moon cakes instead of melon seeds.

4. Guest Room

① During the period from October 1 to October 11, guests only need to check in and send a fruit and a moon cake.

② During the period from October 1 to October 11, the TV self-run channel in the guest room will broadcast self-run programs, banquets and various preferential activities of hotels during the Mid-Autumn Festival of National Day.

3. Restaurant

From October 5th to October 7th, the hotel held a Mid-Autumn Festival reunion banquet, which was divided into standard grades: 288 yuan/table, 328 yuan/table, 358 yuan/table and 388 yuan/table, and each table guest was given a box (12 bottles) of Snow Beer.

2. Give candy and moon cakes to each table before meals.

3. The aisle and various areas of the restaurant are decorated with balloons. Summary of hotel marketing activities 3

As the deputy general manager of the hotel, he is mainly in charge of the management of the catering department and the sales of the marketing department. In September, the annual Mid-Autumn Festival is ushered in, which is also a popular festival for China people. Of course, the Mid-Autumn Moon Cake is also the flagship product that all hotels strive to launch. With the increasingly fierce competition in the industry, enterprises are also facing the principle of market competition, "only quality is the way to survive." It is precisely because we have excellent products, and through the unremitting efforts of all my colleagues in the sales department, the sales of moon cakes have achieved gratifying results. To sum up, it has also been neglected in the work, failing to grasp the consumption psychology of different consumer groups and ignoring the market demand, which has brought some resistance to the sales of moon cakes. The sales achievements of the hotel's moon cakes are reported as follows:

1. Achievements

1. The achievements are the result of all hotels' high spirits. Marketing hotel customer terminal network, exported to both inside and outside the province, "Golden Mong Kok" series of moon cakes can be seen everywhere in enterprises and institutions for Mid-Autumn Festival gifts, which has been fully recognized by people from all walks of life, adding a beautiful landscape to the autumn festival market.

2. Market planning is the premise. Without sound market planning, nothing can reach the end. As early as March and April this year, the sales department started the preparatory work for the take-out of moon cakes. Firstly, the design scheme of moon cake packaging was collected, and detailed planning was made from pattern design, variety, specification, price and technical requirements. In May, I went to various places non-stop to select and determine moon cake packaging samples.

In June, the tender for mooncake fillings was launched, and the suppliers of different products were determined respectively. In July, the "moon cake sales plan" was determined, with unified arrangements and clear tasks; In August and early September, centralized supply and centralized sales; In October, we asked for a unified recovery of the payment. Link by link, closely linked and carefully deployed, which provides a guarantee for the sale of moon cakes.

3. Novel packaging drives sales. With the rapid development of the market, the market demand for moon cakes is about to be saturated, the brand competition is more intense, and product differentiation is the trend. The packaging design of moon cakes is also more and more diverse and novel. The market has proved that the more exquisite the packaging, the more it can attract consumers' attention and desire to buy. Product packaging is reflected in the size of the package, novel paper, brand-new binding and so on.

The company's mooncake design fully caters to consumers' purchasing preferences, and it is generous and elegant in design and packaging. It adopts a warm yellow color system, giving people a warm and home feeling and leaving a deep first impression on consumers. In this way, it gives people a brand-new feeling, and also makes the product brand image deeply rooted in people's hearts, which plays an important role in improving sales. In terms of taste, it has also been praised and praised by buyers, coupled with innovative means such as flexible and diverse sales models, which has brought miraculous effects to the sales of moon cakes.

4. Joint efforts make achievements, and all colleagues in the sales department make joint efforts to complete sales achievements. Moon cake sales are a complete chain, interlocking, which link will affect the whole sales. With the help of the group company, the sales of moon cakes are strictly controlled from the aspects of reservation, warehousing, handling, delivery and after-sales, ensuring the quality, demonstrating the hotel's super cohesion and strong team strength to win the victory of this year's moon cake sales campaign.

2. Shortcomings in sales

1. Insufficient market analysis and control, and high pricing;

Know yourself and know yourself, and you can win every battle. The cruel market competition makes us have to analyze and position the surrounding markets of the products, master the consumption habits, psychology and concepts of the buyers, and know the sales price of moon cakes like the back of our hand. We should also analyze and judge the current market environment, find out the product differences, make accurate positioning, make decisions in the fastest time, and start to prepare the sales problem of moon cakes. Due to the negligence of execution in the work, the lack of thorough understanding and analysis of the market leads to high pricing, which directly affects the sales performance of moon cakes.

2. The marketing plan fails to make concerted efforts;

product marketing is a systematic process. No matter the investigation, analysis, positioning, decision-making and implementation in the early stage, it is not the responsibility of one person. The whole team Qi Xin works together, divides the work into details, does their duties, and works together to make a thorough market research and make a scientific, market-based and executable moon cake marketing plan. From the early positioning to the later sales, it must be rigorous and have certain market orientation. The sales of moon cakes need to be strengthened and improved in the aspect of collective efforts, and strive to brainstorm in the future sales plan, fully mobilize the participation enthusiasm of all colleagues, and make the company's sales performance develop again.

3. Blind pursuit of brand effect and neglect of market demand;

The brand packaging of moon cakes is increasingly favored by consumers. Whether visiting relatives and friends or giving gifts to leaders, the exquisite gift box packaging can attract their attention and stimulate their desire to buy. The company attaches great importance to the psychology of this part of consumers, focusing on creating the brand effect of moon cakes, strictly controlling the packaging, design and product taste, and doing a good job in product quality, so that middle and high-level groups can eat moon cakes with confidence and buy delicious moon cakes.

Due to mistakes in decision-making, the real demand of the market is neglected. For example, low-end customers not only pay attention to the taste of moon cakes, but also get affordable prices, so as to stimulate their desire to buy. Due to the product positioning problem, the consumption habits of this group of people are not grasped, which brings some resistance to the sales performance of the products. In addition, the lack of market control makes the production plan larger than the sales plan, which affects the total sales performance of moon cakes.

4. The sales team is small, and the sales outlets are not fully rolled out.

Due to the limited number of marketing team members, the whole mooncake marketing is obviously weak in the sales terminal. The sales outlets were not fully rolled out, and the sales channels were limited. In addition, the delivery of mooncakes was late, which missed the pre-heating period of the market, and the consumer's acceptance was not high. In addition, the impact of other mooncake brands made the sales performance of mooncakes decline. ;