One of the signs of the new retail realization is that no matter online or offline, no matter what kind of sales channels, it can be "identifiable, accessible and operable to consumers".

In the Ali report, new retail is defined as "a data-driven pan-retail style centered on consumer experience", but these are not new concepts.

The simplest example, 7- 1 1 around us has been using this logic for a long time. Xiaoqi has been collecting data extensively for more than years, whether it is to record your gender and age when the clerk checks out, or to analyze and record your expression with the camera on the electronic billboard.

After collecting behavioral data, they will also cross-check with sales data, and constantly adjust the categories, display and discounts of purchased goods to optimize the consumption experience, accelerate the circulation of goods and depress inventory. They will even use the data of 7- 1 1 to decide the opening of other group-related stores, such as Kangshimei and catering. Therefore, from 7- 1 1, Guang Guang can already see the embryonic form of consumer experience-centered, data-driven, and pan-retail.