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Company business plan 2022 template 5 articles

Business plan is a company or enterprise in the short term to increase sales, increase market share of effective behavior, if it is a creative outstanding, and has a good executable and operable business plan. Below I am going to organize the company business plan 2022 template for you, I hope you like it!

Company Business Plan 2022 Template 1

With the development of science and technology and the improvement of people's standard of living, the application of the network in people's lives is becoming more and more common, and online shopping is one of the most widely used applications at present.20__ On January 19, 20__, China Internet Network Information Center ( CNNIC) released the 27th Statistical Report on Internet Development in China in Beijing, which showed that by the end of December 20__, the number of Internet users in China had reached 457 million, an increase of 73.3 million compared with that of the end of 20__, and what is most striking is that the annual growth of online shopping users was 48.6%, which was the fastest growing application, signifying that more economic activities have stepped into the Internet era.

"Either e-commerce, or not business can be business", in this context, we came together because of *** with the same ideals, the creation of the "daily movement" online store, the team's five members are Anhui Institute of Commerce and Trade Vocational and Technical College students majoring in e-commerce. E-commerce students, as early as 20__ years, we participated in the formation of the "daily trade" online shopping mall, a year later became the Wuhu City, a more influential shopping platform for college students. With this "20__ National Network Entrepreneurship Competition" held on the occasion of the five of us in line with the principle of complementary advantages set up a business team, planning and implementation of the "daily movement" network entrepreneurial projects.

The daily sports online store is mainly for college students, we conducted a questionnaire survey in the school, the feasibility of the market analysis, and ultimately, we will be the main commodities in the daily commodities and sporting goods, according to the network marketing strategy for the implementation of the implementation of the schedule, the use of search engine marketing, forum marketing, social network marketing, viral marketing and other ways of network promotions, and played a good effect. Good results.

First, the online store planning

1.1 product positioning

Main products: daily commodities and sporting goods.

In the university campus, the online store business plan for the preliminary investigation, mainly to investigate the daily shopping habits of college students and affordability, according to the results of market research, combined with the actual situation, we chose to daily commodities and sporting goods as the main commodities. In daily necessities, we chose Danzi. Danzi with its low price and high quality characteristics, quickly captured the hearts of young people, and our target consumer groups are very consistent, so we chose Danzi.

1.2 Price Positioning

Considering the affordability of college students, we mainly focus on low-end goods. Initial low price strategy to attract customers, to small profits, mainly; in the late stage, the enterprise brand, reputation stabilization, according to the market, the operating costs of the appropriate adjustment of the price, but the quality level will not fall, to ensure that our company continues to operate.

According to the spending power of the target customers, the online store uses the following two different pricing strategies.

Low-price promotional strategy: in order to attract customers with the price, most of the products in the store, the price is relatively low, to ensure the establishment of advantages in the online price war.

Premium pricing strategy: mainly for some of the high-grade goods, we will use quality service to guide high consumption.

In order to accumulate popularity, we chose several items as seconds and group-buy goods, almost zero profit, the promotional effect is remarkable.

1.3 Customer Positioning

At the beginning of the online store, the customer group mainly focused on college students.

The consumption behavior of college students is characterized by diversified structure, catching up with fashion trends, large consumption gap and strong stage, their purchasing behavior is easy to occur, and the price of the product is a decisive factor in the purchase behavior.

In the online store marketing activities, we will focus on college students and young office workers white-collar focus, differentiated marketing, to provide customers with personalized services and products.

1.4 Store Style Positioning

The store decoration mainly reflects the youthful and lively atmosphere, which is in line with the characteristics of the target consumer groups, and can cause their ****ing sense.

1.5 Market Prospects

With the popularization of computers, the development of the Internet, and the development of e-commerce, online shopping attracts more and more consumers to participate in online shopping for its convenience, inter-temporal and inter-regional features. These characteristics of online shopping are very much in line with the lifestyle of modern young people, which is a great encouragement to the development of online stores. Now the e-commerce environment has been greatly improved, both in terms of legal aspects and security, have been enough to make consumers believe in e-commerce.

Second, the market and feasibility analysis

2.1 Customer analysis:

Our main customer groups are college students.

According to the survey, the characteristics of the target audience are as follows:

Obvious curiosity, convergence in consumption, listening to classmates or friends to introduce the purchase behavior.

Purchase behavior is basically emotional, but due to the impact of their own economic income and purchase behavior with rational colors, generally choose the price in the middle and low-grade but more romantic color of the goods.

There is no fixed pattern of purchase, and buying behavior is often arbitrary.

Strong ability to accept and absorb new things, the pursuit of fashion, advocating personality.

Factors affecting the purchase of products in order: price, variety, packaging, service and so on.

Purchasing behavior is very festive, generally focused on Teacher's Day, Valentine's Day, Christmas and friends before and after their birthdays.

We will target their respective characteristics to carry out differentiated marketing activities and provide products and services.

2.2 Competitive analysis

According to the information just obtained from the Taobao and Alibaba online survey, the current Taobao **** there are 209 online stores selling sporting goods, 587 online stores selling Danzig cosmetics, Alibaba online stores selling sporting goods there are 1500 online stores selling Danzig cosmetics there are 90. Taobao on the credibility of each store is shown in the following table:

Which crown-level cosmetic stores the main situation is shown in the following table:

Cosmetic stores credibility of the main sales product price (yuan) features

Hui Yuanfang four crowns of Xiangyi Benqiao, Danzi, Nature Hall, Yolei 20-100 on the make-up knowledge is very good understanding of the beauty consultants specializing in trafficking in beautiful Three Crown Nature Hall, Dainty, Xiangyi Ben Cao, Adair 0-200 decoration complex, can give a very professional first impression of blue Sunday three Crown Nature Hall, Manshu Leidun, Dainty, Tingmei 0-400 products, price point loose, consumer selective greater love of the beauty of the two Crown Dainty, Wimpey Spring, Chunji, Yimeifang 0-200 on the Dainty brand, with a men's series, the product is more complete

Company Business Plan 2022 Template 2

First, the project background

Thailand SPA by the ancient Indian Thai massage transformed from the development of the modern population has a strong body and the treatment of physical strain double role, because of its deep cultural heritage and unique exotic flavor in today's SPA industry dominates.

This commercial spa is a great way to get your feet wet.

The implementation of this business plan stems from the love of authentic Thai SPA, the project leader for the feasibility of the project layer of many round trips to Kunming and Thailand for a comparative study, and then the integration of multiple high-quality resources, decided to choose the location of the Crowne Plaza Hotel in Kunming, sixth floor of the Thai Embassy in Beijing next to the Business Office.

Our aim is to create a comfortable and relaxing environment for our customers, and let them experience an authentic Thai SPA with professional and ultimate services, enjoying the tranquility from the heart while being inspired by the beauty of life.

Second, the summary of the plan

1. This will belong to the massage and beauty industry, the range of products involved in the beauty, essential oils and shaping three categories.

2. The club operates a membership system for hotel guests and members of the multi-level demand.

3. The club adopts a partnership and crowdfunding system for equity distribution.

4. At present, there are high-end SPA clubs in the city distribution: Cuihu Hotel, Wangfujing, Golden Eagle and other places.

Third, the product (service) introduction

1. SPA club will use standardized Thai SPA management, the implementation of the process norms reasonable standardization, especially focusing on the details, so that guests can achieve the maximum degree of comfort.

2. The club operated by the essential oils, beauty products are imported from Thailand, the price and effectiveness of the market advantage.

3. In order to ensure the quality of service, the introduction of Thai professional technicians, and Chinese technicians to Thailand for field training.

Fourth, the environment (hotel) introduction

The hotel is managed by the Intercontinental Hotel Group of so-and-so, invested and built by the Thai TCC Group. Total beds: 303, annual average occupancy rate of more than 70%. It is close to the commercial function area, next to Nanping Commercial Street, Golden Horse Bijou Square and Golden Eagle Shopping Center.

Company Business Plan 2022 Template 3

Entrepreneurs, the business plan is your knock on the door to find a vc. Without a weighty knocking brick, I am afraid you will not be able to knock on the door of vc. In this world, there are always more people who come to ask for money, less money can be given out, more porridge, financing is a threshold. If you don't have a weighty business plan, you simply can't get in the door of a vc. And there are mountains of business plans on every vc's desk, so your opportunities are limited, you face huge challenges, and it's critical that you are able to stand out.

To put it politely, a good portion of entrepreneurs are overconfident, they don't understand the investor's way of thinking, and think that vc are some blind to send silver ingrates, as long as they go to kan, go to fool around to get money. Not well, every day my computer mailbox received a business plan, a considerable part of the following three major types:

a) the stall class

Estimated to be in the Internet café spent a quarter of an hour to complete the shabby to the extreme, black text on a white background of the ppt, the total **** no more than 10 pages, in addition to the title of the first page and the last page "" thankyou! except the first page title and the last page " thankyou!", there are 7 pages are copied and pasted from the Internet about "web5.0 will change the way we all live ..... .iresearch predicts that China's web5.0 market will reach 500 billion by 20___ ...... We will be the largest portal for web5.0 in China ......" Plus a one-page spending list of the 50 million dollars that will need to be spent. After inserting the attachment of the business plan, entrepreneurs in the mail and added a few sentences "did not write a business plan, searched on the Internet, said that the business plan inside the company's current financial situation and staff composition to do a detailed introduction, we are still in the planning stage, the funds are in place, we can start right away, whether next Monday morning we Can we interview you next Monday morning?"

Brothers, it's not that I don't like the simplicity of the style, it's not that I don't want to meet with you, it's just that you don't give me enough useful information, I can't judge whether this project is suitable for us to invest in, and if every entrepreneur writes a white note and has to meet with them right away, my office will be crowded with the labor bureau's petitions, and I will be unable to receive them from morning to night.

b)Writing 80-100 pages of text in a "business plan template" that some lawyer or financial advisor puts up online to solicit clients

You can imagine that entrepreneurs are sending out emails to their clients, and then they'll have to write a business plan. You can imagine the smug look on the entrepreneurs' faces before they send out their emails: "Is this business plan written seriously enough? I've put so much work into it, you're embarrassed not to feel the money out of your pocket, right?" After spending half a day reading it, I found myself still confused, not knowing where the core content of the business plan is?

The stream is not deep, but the fish are clear. A business plan written in good or bad not in the text of more or less, even if you write every chapter of all, but the key content is ambiguous, I'm afraid that in the end or white busy. I believe that there is a part of the entrepreneurs are reported to the fluke mentality to take a chance, thought the text more, long, seemingly serious attitude can be fooled to fool the vc money?

c) carefully packaged solid buns class

There are also some business plan is to ask the graphic designer carefully designed layout, roughly glance will be for the eyes of the bright, but repeatedly read a few times, in addition to the beautiful ppt screen, or to find the substantive content. It's like being hungry when someone serves up a steaming hot meat bun, and after eating it for half a day, you realize that it's all solid inside, and the meat is where it's at!

I believe that every vc is very serious about each potential project.

I believe that every vc is very serious about each potential project. rarely a vc in the business plan stage to be cheated, vc make mistakes, most of the time is to invest in risk management, rather than investment before the analysis and judgment. vc's skill is to look at the business plan, you are talking about the real business opportunities or in the fabricated nonsense, vc are all eyes of the fire.

Or a word, the business plan should be a project to make the main points clear, do not care about the layout, art design and rhetoric, the main thing to explain clearly as a priority.

Simply put, there are three key points that vc's should look for in a business plan and the evidence for them:

1. Identify who you are.

2. what are you going to do?

2. What are you doing? What is the value of your product or service?

3.

3. how to do (how)?

No one will ask you to write a business plan must be perfect, but between the lines, vc can see whether you are sincere and serious, whether the kung fu to do all the spices. Of course, you are not a professional investor, you may miss some points, some things you may not think are important, may be very important to me. As long as the vc is interested in your project, most of them will come to communicate with you and even try to help you even if there is something missing in your proposal. In order to improve the effectiveness of everyone's work, entrepreneurs need to understand and respect the way vc's work, try to write a perfect business plan, and don't play tomand jerry's cat and mouse game.

I would venture to say that the vast majority of vc's are decent professionals of good character. The reason why vc is not willing to sign the so-called "confidentiality agreement" is very simple: there are 5 solar project plans on the table of this vc, and if he signed a confidentiality agreement with a and invested in b's project as a result, will a send this vc to the court to sue?

21) How do I know if a vc is interested in my project?

Good question! Here's a tip. You prepare three bait to catch vc's: one. Project profile; ii. A sixteen-page business plan; iii. A complete financial projection plan.

Fishing steps:

(a) according to your homework to find the counterpart of the vc list, write a short e-mail, including one or two sentences of sweet words, attached to your "project profile" sent;

(b) if the vc immediately wrote back, asking you if there is a more detailed business plan, you should be excited immediately! plan, you should be excited to immediately put sixteen pages of the business plan sent out;

(c) in your business plan after the issuance of vc and take the initiative to contact you and ask you whether there is a detailed financial plan, you should be excited to immediately put a detailed financial plan sent out, and alone to go to Haagen-Dazs to buy a cup of the best ice cream to celebrate secretly self, look, you business Look, the work you put into your business plan is paying off! You should start getting ready, and it's likely that the VC will come by in a few days and invite you to his or her office for an interview.

(d) If the vc doesn't respond to your "project brief" in less than two weeks, you can send another email with a sweet message or two and attach your "business plan";

(e) If the vc responds positively, send the email to the vc with the following message: (a) "I want to know if you have a business plan for the company";

(b) "I want to know if you have a business plan for the company. responds positively, repeat action (c). If the vc doesn't respond to your business plan within two weeks, you may want to take the initiative to send another email asking for his/her feedback on your business plan. If there's still no response, you don't have to waste any more bait, there's no fish in this pool.

Company Business Plan 2022 Template 4

First, the customer

1, the customer name:

___ Network Technology Limited, the company was founded in June 1999, is the world's No. 1 international trade and China's local trade network trading platform. Headquartered in Hangzhou, China, with our branches in more than 30 cities throughout China, Hong Kong, Switzerland and the U.S. As of December 31, 20__, the B2B company *** has 5,300 full-time employees.

2. Industrial and commercial registration place

High-tech Zone of Hangzhou Administration for Industry and Commerce.

3, the industry

belongs to the Internet industry.

4. Main Business

E-commerce

5. Company Organization

As of December 31, 20__, the B2B company *** has 5300 full-time employees. Divided into Business Operation website operation technology department finance department and other departments.

6, customer scale

The international trade website () is mainly for global import and export trade, and the Chinese website (.cn) is for domestic trade buyers and sellers. As of June 30, 20__, the English and Chinese websites *** have more than 24 million users from more than 200 countries and regions.

Second, business introduction

1, business means:

The company through cooperation with the mobile company to send and receive text messages to the appointment to participate in the ___ interview of the candidate to provide the time and place to apply for the job.

2. Business content:

Provide the time and place to apply for the job to the candidates who have made appointments for ___ interviews.

3, business development plan

In Hangzhou, Qingdao, Beijing and other more than 30 cities in the country, according to the number of candidates booked for ___ SMS messages per month, an estimated 20___.

4. Network structure

Using information machine equipment to access the industry gateway by way of the Internet

5. Use of ports in the whole network

Provide notification of the time of applying for a job and the place of applying for a job to the candidates who have made appointments to attend the interviews of ___ in the whole country

3. Users

In more than 30 cities of the whole country such as Hangzhou, Qingdao, Beijing and so on. Candidates.

IV. Port situation, including the end port number , expansion mode, each long number corresponding to the use of

The mobile company will be equipped with an SMS server and a 12-digit port with 4 digits expandable. The company will mainly use these long numbers in the early stage for the use of human resources departments of local branches

V. Reasons for application

For the company's customer base on the demand for text messaging information is very large, the customer base is more likely to accept the way of sending and receiving text messages, the special to the mobile company to apply for a group of short message service, in order to facilitate the development of the company's short message business.

Six, tariffs

Monthly fee of 1,000 yuan, the package of 20,000.

Company Business Plan 2022 Template 5

A training needs analysis

Training needs analysis is the first step in the design of the training program, for many of the management of the training work "both important and confused", the fundamental problem is that the company's own training needs. The problem lies in the enterprise's own training needs are not clear but realize the importance of training. Therefore, we must formulate the training needs, combine the development goals of the enterprise and the career design of employees to carefully design and actively strengthen the training of employees. It is important to note that training is to meet the needs of managers and the needs of the task,

not simply to meet the needs of employees! The following three main aspects to analyze the demand for training:

Enterprise Analysis: As we all know, the company has developed rapidly since its inception, especially after the polymerization and filament drive in August this year, the company's scale is a big step, the annual output value of more than 2 billion, has become a large-scale domestic chemical fiber suppliers. It can be seen that from the scale of production value of our company has been a large company, a large group, however, due to the company's development speed is too fast, so as to produce a kind of development of the imbalance, that is, the company's relevant supporting (such as the relevant system, the quality of personnel, etc.) and the company's scale of the development of the imbalance of the production value. In particular, the quality of our company's grass-roots managers is far from our requirements, therefore, from the company's point of view to analyze the training of these grass-roots managers is an urgent requirement.

Task analysis: Now our company's grass-roots managers need to undertake the task is quite important, including not only the effective management of production, the rational deployment of personnel, staff performance appraisal, etc., but also to convey the company's policy, promote the company's corporate culture and other tasks. However, the effective completion of these tasks can not be achieved only by the quality and level of the existing grassroots managers of our company. Therefore, the successful completion of the company's tasks, the quality of grass-roots managers to improve the quality has become a key factor.

Personnel analysis: through the understanding of our company's existing grass-roots managers and investigation, it is known that our company's grass-roots managers have the following characteristics:

1, the overall quality of culture is low, most of the grass-roots managers only have a secondary or high school culture, and individual only has a junior high school culture

2, with a relatively rich experience in field operation and management.

3, the lack of motivation and passion for re-learning, due to the long-term work of the same as well as the monotony of working life, resulting in our grass-roots managers, the loss of interest in further enhancement, or simply have the idea only, but did not pay the action of perseverance and perseverance.

4, the management method is simple and rough, due to their own limited quality and long-term management in a more chaotic environment, because their predecessors are almost all so, so in the subconscious on the vicious circle.

From this, we can see that the company's grassroots managers are very necessary training to improve their quality in all aspects, to stimulate their motivation to re-learn, the company's overall management level up, is the trend of our company's development and urgent requirements.

Second, the training objectives of managers

Ability to improve the objectives:

1, can grasp the basic facts (cognitive ability);

2, with the relevant professional knowledge;

3, things can continue to maintain sensitive emotions;

4, with problem-solving and decision-making skills;

5, with social skills;

6, with the ability to control emotions;

7, with the ability to early warning

8, creative

9, thinking sharp

10, good learning habits and skills

11, with self-awareness

Through the training of the main training to develop the above abilities, it should be noted that The focus is different for different people and different positions.

Actual quantitative objectives:

1. Quantitative improvement in work as a result of the training (e.g., the amount of production completed, or the average number of job applications considered per day).

2. Improvement in the quality of work as a result of training (e.g., monetary cost of work, scrap loss, or number of errors).

3. Improvement in timeliness of work after training (e.g., meeting schedule requirements).

4. Cost savings as a result of the training (e.g., deviations from budget, selling expenses, or costs).

Third, the effectiveness of training to strengthen the measures

Effective training is the result of the active participation of many parties, training to be fully effective to play a greater role, then it is best to be able to train the department and the trained staff of the following three aspects of pre-training preparations:

First, before attending the training, the trainees should know what they want to get from the training program? Write a simple expectation and list the benefits of attending the training will bring to the work; trainees can be based on these expectations of the target to participate in the training;

Second, so that all trainees know to participate in the training is not just sitting in the classroom to listen to the lecture, but should be with a number of questions and set a number of goals to take advantage of a variety of opportunities inside and outside of the classroom, and actively with the instructor and the other trainees to take the initiative to communicate;

First, before participating in the training program, the trainees should know what they want from the training program?

Third, after attending the training, the trainee should be required to write a staff training report, submitted to the supervisor for review, and submitted to the Ministry of Human Resources archives, and can be shared with relevant colleagues to explore how to apply what they have learned to the actual work. In this way, in order to ensure the quality of training to a greater extent, so that the training work for the enterprise to create more value, but also to enable the training assessment can be carried out effectively.

Fourth, the duties of the Ministry of Human Resources

The duties of the Ministry of Human Resources in the process of training:

First of all, to arrange for the preparation of the training, arrange for the training course, time, place, participate in the

personnel and the choice of training methods, etc., which are important factors affecting the effectiveness of our training, the course and the choice of personnel to participate in the

plus

The selection of personnel is related to the effect of our training to the size of the role of the targeted.

Secondly, with the training party to do a good job in all aspects of coordination, in the training process, to do a good job in the training party and the trainee's bridge, to improve the relevance and effectiveness of the training to improve the effectiveness of training.

Once again, the training activities of the whole process of control and deployment, for the training process of the problem and the situation of timely feedback, and make timely and effective adjustments.

Finally, the training of various assessments, including the evaluation of the effectiveness of training, the evaluation of the level of training parties, this is the consolidation of the results of training, so that employees really learn from the training in the work of the useful things.

Benefits of internal training

A fast talent, more talent, good talent. The limitations of domestic education resources and the defects of the education system, so that enterprises can only rely on training to get good employees.

Second, to obtain high morale and combat effectiveness. Through training, you can directly and most thoroughly meet the staff's self-esteem, the need for self-realization, the full release of potential, and effective mobilization of enthusiasm.

Third, to reduce staff turnover and turnover, when employees can not effectively complete their work, it will form the work pressure, and in all aspects of the performance. Successful training can effectively reduce job stress and increase job enjoyment through improved employee skills, reduce turnover and attrition, and also help reduce labor and management costs.

Fourth, more effective and easier to supervise employees. When employees understand the nature of the work, have the ability to work, and effective implementation, it will "want me to do" into "I want to do", reducing the manager of their management and supervision work.

V. Maximize cost reduction. Through training, improve the performance of employees, not only can get because of the quality of personnel to improve the actual benefits, but also can bring because of employee initiative, enthusiasm and creativity to stimulate the huge benefits.

Sixth, it creates a better corporate culture. Through training, employees will appreciate that management provides them with the opportunity to grow, develop and achieve more in their work, which naturally and effectively enhances the company's centripetal force and cohesion for them.

Seven strengthen the spirit of professionalism. Have the right mindset and skillful employees, naturally, also has a good spirit of dedication. One of the main purposes and effects of training is to improve the mindset and skills.

Eight to ensure maximum customer satisfaction, almost no marketing plan can beat the word-of-mouth publicity, customers can see who is well-trained staff, but also can distinguish the untrained staff, they will be through the performance of the staff to judge the management of the enterprise's ability, and therefore affect their purchasing decisions, and influence their word-of-mouth publicity.

Nine more favorable than competitors, as long as there are some specific advantages compared with the opponent, you can win a place in the fierce market competition. And the personnel advantage is what many companies lack. For general enterprises, as long as not much effort, it is easy to realize their own personnel advantage over competitors, and training is the best means of obtaining personnel advantage.

The significance of internal training

First, effective corporate training, in fact, is to enhance the overall competitiveness of the process. In fact, the effect of training does not depend on the individual trainee, but on the contrary, the enterprise organization itself as an organism of the state, plays a very critical role. Good training on the benefits of the enterprise has four points:

2, training can promote the enterprise and employees, management and staff layer of two-way communication, enhance the centripetal force and cohesion, shaping the excellent corporate culture. Many enterprises take their own training and commissioned training approach. This is easy to train into the corporate culture, because the corporate culture is the soul of the enterprise, it is a kind of values as the core of the whole

employees for the education of corporate awareness of the micro-cultural system. Business managers and employees identify with the corporate culture, not only will consciously learn to master scientific and technological knowledge and skills, but also to enhance the sense of ownership, quality consciousness, innovation consciousness. So as to cultivate the spirit of dedication, innovation and social responsibility, the formation of self-study of scientific and technological knowledge, self-conscious invention and creation of a good atmosphere, the enterprise's scientific and technological talent will thrive, the enterprise science and technology development capacity will be significantly strengthened. More business management papers please find under the maoshan.

3, training can improve the overall quality of staff, improve productivity and service levels, establish a good image of the enterprise, enhance the profitability of enterprises. The U.S. authority to monitor the return on investment in training is generally about 33%. In the analysis of large manufacturing companies in the United States, the company from the training in the return rate of about 20% -30%. Motorola provides at least 40 hours of training per year to all employees. Surveys show that Motorola can realize $40 in production benefits in less than three years for every $1 spent on training. Motorola believes that well-qualified employees have created $4 billion in wealth for the company through technological innovation and operational savings. Motorola's huge training gains illustrate the importance of investing in training for business.

4, to adapt to market changes, enhance competitive advantage, cultivate the enterprise's reserve force, to maintain the vitality of the enterprise to operate forever. Enterprise competition is, to put it bluntly, the competition for talent. Wise entrepreneurs are more and more awake to realize that training is the development of enterprises can not be ignored "human capital investment", is to improve the enterprise "blood function" of the fundamental way. A study in the United States shows that the best investment ratio of enterprise technology innovation is 5:5, that is, "people-oriented investment" and hardware investment accounted for 50%. People-oriented soft technology investment, the role of hard technology investment in machinery and equipment, the output of the benefits multiplied. In the same equipment conditions, increase the "people-oriented" investment, can be achieved by investing in 1 production 8 of the input-output ratio. Developed countries in promoting technological innovation, not only pay attention to the introduction, upgrading and transformation of machinery and equipment, such as hardware investment, but also pay more attention to improve the quality of people as the main goal of the soft technology investment. As a matter of fact, talent is the first resource of an enterprise. With first-class talents, we can develop first-class products and create first-class performance, and the enterprise can be invincible in the market competition.

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