cake shop business plan:

contents

1. plan summary 3

2. enterprise introduction 3

1. project name 3

2. project purpose 3

3. project declaration 3

4. industry overview 3

5. store name 3 < Market analysis 5

1, questionnaire survey 5

2, online survey 9

3, prospect forecast 11

4, personnel and organizational structure 12

5, financial plan 12

6, marketing strategy 15

1, poster flyer 15

2, online advertisement 15 < Schedule: 16

1. Summary of the plan

With the development of economy, fierce competition is inevitable, and "fidgety" and "depressed" have become the words that people often talk about; At the same time, today's children lack the opportunity to practice; In addition, the psychology of "seeking differences" occupies an indispensable position in the public, especially among young students. Making a unique cake, candy and other foods has an unusual hands-on process, which has great potential in the groups of petty bourgeoisie, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a condition to do it themselves and give young people a unique enjoyment, our "DIY food chain store" came into being. Considering the fact that our college students are short of funds, we decided to build an industry from small to large, starting from a simple "DIY cake shop", launching our own brand, gradually expanding our own industry and forming a one-stop DIY food chain. Create an urban typhoon shelter!

2. Introduction to the Company

1. Project Name: DIY Cake Shop-DIY Food Chain Store

2. Project Purpose: to build an urban typhoon shelter and lead the young fashion!

3. project declaration: my cake, my Young!

4. Store name:

I cake-DIY cake shop

Note: <; 1> I-I, I cake-My cake is DIY cake, made by myself, the unique cake in the world!

< 2> I is homophonic with "love", that is, I like cakes and our cake shop! .

5. Store theme song:

"Sweet"-Jay Chou

Main lyrics: I'll have a gentle taste of what you said about loving me

It will be played in the store for a certain time every day.

6. slogan:

my cake, my Young!

Note: Young has two meanings. On the one hand, it is the embodiment of our orientation to Young people. On the other hand, Young is homophonic with "sample", that is, DIY makes its own cake, and it has the look it wants!

7. Store logo:

Note: The candle on the top is the transformation of the letter "I", and the circle missing on the left is the Cake and the letter "C". When it is connected with the "ake" behind it, it means "cake", and when it is together with the candle, it is the name of our cake shop!

8. Store address:

Choose a place near the school, near the young people's gathering area, and with convenient transportation. (Because the main target of this project is young people, everyone will follow the principle of simplicity first, and because of the constant renewal of its students, the school can ensure the durability of its students, so it chooses a lot near the school).

three alternatives:

<; 1> Street-facing Wangpu near Hualian, Wudaokou, Haidian for rent

Area: 51 square meters

Description of the property: There are many colleges and universities with convenient transportation around, and most people are familiar with the concentration of college students' consumption, and the consumers are beyond doubt. It is an excellent shop management field.

< 2> Wangpu, near the west gate of Minzu University, has catering conditions

Area: 45 square meters

Listing information: near the main street, with water supply and drainage, power and electricity. Consumers are mainly young people, with a large flow of people and strong spending power. Our shop is suitable for catering and other industries.

< 3> Street-facing restaurant in Weigong Village for rent

Area: 41m2

Listing information: This store is located in the bustling street area of Weigong Village, close to the university, with concentrated bus stop signs on the main road, and many brand restaurants, clothing stores and snack tea shops around it. The traffic is very large, with a pure floor, a width of 8m, water supply and drainage, power supply and electricity, which can be registered, and it is suitable for all kinds of clothing accessories and brand snacks.

9. Store layout:

Styles are diversified, such as: Fairy Tale Edition, European Edition, Jungle Edition and Warm Edition, which have independent interfaces with different theme styles for different people's preferences. (itself is a DIY shop, let it be "independent" to the end! Everyone has his own unique artistic conception. )

reference pictures of cake making are all around, which are large and easy to see, so it is convenient for everyone to make cakes.

Third, market analysis

We mainly divide it into two parts to investigate the college students, and make corresponding charts and industry analysis according to everyone's choice. The following are the data we collected from the survey. See Table 1 and Table 2 for the sample questionnaires and online surveys.

1. Questionnaire survey:

As the main target group of this project is college students themselves, the main target group of the questionnaire survey is college students.

(Note: Some options are multiple choices, so the percentage of some options is increased by more than 111%. ）

< 1> Frequency of going to the cake shop:

< 2> Use of the cake:

Birthdays are the main sales of cakes, so we will make DIY cakes with birthday utensils to make birthdays more unique.

<; 3> Market satisfaction:

The types of cakes in the market can basically meet the needs of the public. Although it will have a certain impact on DIY cakes, on the other hand, we can directly learn from the existing experiences and models in the market.

< 4> Attitude towards DIY mode

Generally speaking, people are still optimistic about DIY mode, so we still have a lot of room for development.

2、

< 5> Would you like to take the time to make your own cake?

Boys are more rational than girls. Girls pay attention to romantic feelings, while boys are more practical. Therefore, we will focus on girls and develop our industry.

< 6> Price of the cake:

The price of the cake is relatively concentrated between 51 and 151, so we will arrange the raw materials of the cake according to this specification, which is basically positioned at the price of 111/ piece, with a slight fluctuation.

< 7> Size of cake:

People still make cakes mainly for entertainment. Too big cakes are not suitable for people to make. Therefore, we initially set it as 12 inches/piece, which can be adjusted between 11 and 21 inches according to different situations.

< 8> , the shape of the cake:

<; 9> Concerns:

Health and safety and material storage are the main concerns of everyone. Therefore, we will increase disinfection equipment and update materials in time to ensure the freshness of materials under the premise of issuing health permits.

< 11> Making environment

People still like elegant environment, so we will give priority to Jing Ya's comfortable style in different styles.

< 11> Partner who makes the cake:

< 12> Frequency of DIY cake shops:

timeliness determines the importance of our address selection. Therefore, we choose to be near the school, because new students join the school every year, so we can say that our students are endless.

< 13> Publicity channel:

Most students choose "friend recommendation". Therefore, it is essential to pay attention to repeat customers. By creating a good atmosphere and establishing a system of recommending friends' discounts, our DIY cake shop will surely spread like wildfire!

2. Network survey:

The coverage area of the network is relatively large, so we can find people from all walks of life from here to determine our target audience

(Note: in order to expand the coverage area of voting, we adopt the multi-channel and multi-person voting method, and now only a part of it is screened, and the statistical table is made of all the overall data. ）

< 1> Pay attention to the gender of the crowd

Girls pay more attention to cakes, so we still pay attention to girls.

< 2> Age of people concerned:

Young people are mainly our targets, mainly college students and primary and secondary school students.

< 3> Desire of followers:

Our DIY cake shop still has a bright future.

< 4> Concerns of followers:

Different from the results of the questionnaire, people on the Internet are more worried about the time of cake making. On the whole, time is more important, so we have formulated a series of efficient schemes.

< 5> Frequency of coming to DIY cake shop:

Same as the questionnaire survey, only by firmly grasping the large consumer group of students can we have a steady stream of customers.

3. Prospect forecast

Through our investigation and study for more than a month, we have done questionnaires, published online polls and visited many DIY businesses, and summed up many advantages.

First of all, people's attitude towards DIY is still very friendly. The data shows that more than 81% people choose to come, especially the younger generation, hoping to have their own unique things. Therefore, we will grasp people's psychology, which will inevitably have good results.

Secondly, girls love cakes much more than boys. And most of the people who choose not to come are boys, but they also choose to come with their girlfriends, so as long as we can make girls satisfied, why worry about not having students?

Third, we are a college student. Coming out of the campus, we know what students want and don't want. Being able to have a good spiritual communication with customers is the key to the success of entrepreneurship. Therefore, this is bound to become our good resource!

fourthly, through our own budget and successful cases, the cost of opening a DIY cake shop is less than RMB 1,111,111, which is very feasible and low-risk for our college students who have little financial resources.

Fifth, we visited many DIY businesses, and everyone generally used the word "unlimited prospects" to describe it, which is enough to see the development potential of this industry.

at the same time, we also found many risks, but we also found solutions.

First of all, making cakes by ourselves is really a time-consuming and laborious task. Many people won't come because they don't have time for a long time. Therefore, we have improved the technology and added an elegant and comfortable atmosphere to calm everyone's restless hearts temporarily.

Secondly, the cake itself is synonymous with luxury, so many people choose to come only once. Therefore, we need a constantly updated student source, so we built the store near the school, and new students come every year, which means that new customers come to our DIY cake shop every year! Business keeps going!

to sum up, it is not difficult to see that the scene of DIY cake shop is still very impressive. As long as we have ideas and information, we can certainly achieve it!

IV. Personnel and organizational structure

V. Financial plan

1. Start-up capital: 1 million yuan. (If necessary, you can apply for a loan of 71,111 yuan)

2. Procedures: (business license, health permit, registration, tax registration, etc.) 1,111 yuan.

health permit: go to the health bureau to apply for a health permit (about RMB 151).

business license: after completing the hygiene license, bring the hygiene license, ID card of the person in charge, real estate certification materials, contracts and photos to the local industrial and commercial office for business license (about RMB 141).

tax registration: apply for a tax registration certificate (about RMB 111) at the tax office within 31 days after obtaining the business license.

preferential policies for college students' entrepreneurship in Beijing:

College graduates (including junior college students, undergraduate students and graduate students) who are engaged in self-employment are exempted from paying self-employment registration fees (including business registration, change registration, replacement of business license and copy of business license), self-employment management fees, bazaar management fees, economic contract verification fees, economic contract demonstration text fee, etc. within 1 years from the date of business approval. In addition, if you set up an informal enterprise, you only need to register in the street of your district and county, and you can be tax-free for 3 years.

college students who start their own businesses can apply to the bank for a loan guarantee of up to 71,111 yuan, and enjoy a loan discount. At present, Beijing Minsheng Bank and commercial banks have begun to accept applications for entrepreneurial loans from college students, which is also one of the government's policies to support college students' entrepreneurship. Loan methods include directly applying for loans from banks, applying for discount loans for small and medium-sized science and technology enterprises, and using new technological achievements or intellectual property rights to guarantee loans.

3. Store: rented, Haidian District,/month.

< 1> Street-facing shops near Hualian, Wudaokou, Haidian for rent

Type of house: shop

Area: 51 square meters

Rent: 21,111 yuan/month (paid half a year)

Description of the property: There are many colleges and universities with convenient transportation around, and most people are familiar with the concentrated places where college students spend, and the consumers are beyond doubt. It is an excellent business place for shops.

< 2> Wangpu near the west gate of Minzu University has catering conditions

House type: shop

Area: 45 square meters

Rent: 9,511 yuan/month

Listing information: near the main street, with water supply and drainage and power supply. Consumers are mainly young people, with a large flow of people and strong spending power. Our shop is suitable for catering and other industries.

infrastructure: water and electricity

<; 3> , weigong village street catering store for rent

house type: store

area: 41m2

rent: 11,111 yuan/month

listing information: this store is located in the bustling street area of weigong village, close to the university, with concentrated bus stop signs on the main road, and many brand restaurants, clothing stores and snack milk tea shops around it, with a large flow of people.

Infrastructure: water and electricity

4. Mechanical equipment: 21,111 yuan.

gas oven: 3,511 yuan for two plates on the first floor of New South brand.

egg beater: 21 liters of henglian 1711 yuan.

bread proofing box: stainless steel 15-story kitchen treasure brand 1511 yuan.

fresh milk machine: 1711 yuan.

cake display cabinet: 4,111 yuan for refrigeration.

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