The characteristics of Japanese advertisements mainly include but are not limited to the following:

1. Paying attention to emotional expression. Japanese advertisements usually do not directly tell the audience what kind of products to buy, but subtly influence consumers through stories and scenes, so that people naturally have the desire to buy. This technique is very common in Japanese advertisements.

2. Emphasize the added value of products. "Respecting everyone" and "thinking for others" are traditional Japanese virtues and a spiritual accomplishment that must be possessed in modern social life. Therefore, the Japanese also fully considered this point when designing goods, and they integrated this concept into it, which made many Japanese goods with rich sense of value and humanized care.

3. Pay attention to visual effects. Japan is a country that advocates aesthetics, which also affects its commercial advertising style to a great extent-it is often more impressive to impress people with beauty than with straightforward demands.