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Poster design and typesetting skills-these poster design tips you have to know

how to typeset the poster

how to typeset the poster is better. 1, when designing a poster, we should pay attention to the design sense of the whole picture, which is very important when designing a poster. When designing a poster, we'd better choose something simple or complicated. For example, you can enlarge the product picture and then decorate it with color blocks, so that consumers can have a clearer visual impression. 2, the integrity of the poster, but also pay attention to the integrity in the design of the poster, which requires you to seriously study and design. When designing the poster, we need to consider all the elements, including the relationship between elements, the combination of elements and so on, so that it will look more harmonious. 3, the color matching of the poster is also very important in the integrity of the poster. When designing posters, we need to consider all the elements and all the colors. What's the best way to put up a poster on the wall?

there are several common ways to post and decorate the poster wall:

1. The top is aligned, which is suitable for exhibition

2. The center line is opposite to it, which is suitable for a large area of wall

3. The most flexible and fashionable method is to put it on the partition

4. Surrounding around, focusing on it, attracting attention

5. Free placement.

In fact, I can do better. I always feel that I am much worse than others ... I have no confidence. I am always in turmoil ... But gradually I have experienced more things ... I found ... haha ... I am not bad ... I just didn't do my best ... I am an easy-going person ... I won't force anything ... But this idea didn't last long ... Come on ... There must be a reason to align

2. Exquisite small parts should be made in layout design

3. Color blocks in layout design are often selected

4. Unity, balance and rhythm in layout design

5. Visual orientation and visual center in layout design should be determined according to the graphics in layout design

6. There should be invisible rectangular boxes in layout design.

8. Note that people are used to looking at pictures from top to bottom and from left to right.

9. It is best to have at least three fonts, at least three sizes and at least three background colors in the layout.

11. When there are too many pictures, frame them.

11. Sometimes, you can violate all the above rules. You should exaggerate, be crazy, have surprisingly large words, and make the layout a mess. This is also a good layout design.

12. It's a good idea to get together.

13, don't be seen through at a glance. Be able to bear looking.

21 wonderful ways to learn advertising graphic creativity well

1. Enrich the database and compress it into a classic database to improve your own experience.

2. Be good at association, personification and metaphor

3. Look at successful advertisements from a different perspective, extract the basic graphic creativity of excellent advertising works and make records. Summarize the ideas and creative methods.

4. Have aesthetic ability for graphics, and never let go of graphics with symbolic, cultural and positive significance. And can be classified and sorted.

5. Do more training of grafting (such as Cuso), which can integrate, unify and systematize different kinds of objects that cannot even be classified. For example, create stories with the names of classmates.

6, Lenovo graphics can't easily give up the search for the brain. First, we should classify the association from life experience, such as searching for related objects from catering supplies, daily necessities, office supplies and cultural supplies. Then jump thinking Lenovo thinks of Eskimo in the Arctic for a while, uncle Dong Hao in the jigsaw puzzle for a while, and his son and symbol in the dormitory building. Then, we turn the couplet to think of objects, such as the figure of fire, and may first think of forest fires. Draw a white wine bottle that someone left in the big forest by themselves. Experienced people will realize that the fire is coming when they see a white wine bottle filled with rain on the yellow leaves in the forest.

7. Just as Li Ao said, why is he smarter than others? He said that he is good at using storylines and graphical things to express words and express a concept. For example, it is the same reason that we often use histogram or pie chart to express the market survey data.

8. Pay more attention to observation, especially the details, and see what others can't see.

9. Let's communicate more and think about graphic creativity in the form of brainstorming. Read more about your classmates' works, learn from each other's strengths, and don't pretend to be lofty.

11. Pay attention to every detail of a successful advertisement or an award-winning advertisement, such as the background color and the techniques used to make the background, layout, font design, matching skills of copywriting and graphics, and color application.

11, it is very important to improve interest. Interest is the first teacher to learn any skill well.

12, read more books about art aesthetics, and improve your horizons. Keep your own aesthetic standards at the forefront.

13. Record the sudden inspiration in your dream, on the road, in the toilet, etc. on your mobile phone or small notebook you carry with you at any time. Prevent the loss of inspiration.

14, learn the basics of advertising, and spend your time chatting on QQ to catch up: sketching, color principle, color psychology, layout design and other very basic things.

15. Go to BBS such as CNAD (China Advertising Network) DOLCN (China Design Online) 333CN (China Design Window) BULEIDEA (Blue Ideal) HXSD (Mars Age) and make friends with seniors by various means (including sweet address and pious worship) through QQ, MSN, EMAIL and other tools. Through the predecessors, we can not only search for the commonly used graphics in his work, but also learn their practical experience in social struggle, so as to make ourselves less detours.

16, accountability common sense, with a unique thinking, vision, this is the world, what others have recognized should be unreasonable, so as to find graphics and creativity that others can't find.

17, do more practical cases, you can copy first, then recreate what you copied, and finally create completely creatively.

18. Criticize and criticize your own works from the perspective of businessmen, customers and judges.

19. It is very important to love one word, advertising and graphic creativity.

21. Buy a copy of Graphic Creativity edited by Lin Jiayang and published by Heilongjiang Fine Arts Publishing House, and practice according to the requirements in the book.

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Ten stunts of character design

1. Raise the tail, but keep the balance and rhythm of the whole font combination, such as real estate and supermarket promotional advertisements

2. For example,

3. Perform partial tattoo surgery on fonts, such as the fonts of "world without thieves" movie posters.

4. Personalized font design should be carried out in combination with the emotion to be expressed in the advertisement and the atmosphere to be rendered, which can be combined with graphics. For example, the robot adventure movie poster is to set up the whole font with machine parts.

5. Random handwriting and skewed fonts, such as those in the QQ show, make people feel lovely, relaxed and happy.

6. The font of calligraphy strokes can be scanned into the computer with a few strokes of dry pen on rice paper for later use.

7. The main rule of the combination of font size, rhythm and prosody and the coordination of fine small parts is to make the font a note, so that people who see it seem to hear it. If you have time, study the relationship between design and music creation.

8. Irrational scribbles should be ugly to the extreme, and the library should be cool to the extreme, but only if the font is recognizable.

9. Small-circle font design. This kind of font is aimed at an ethnic group, such as a band. It is good for insiders to understand it. Even if the font looks like a monster, the public can't recognize it, but as long as people in that small circle can recognize it, that's enough. Such as the Taoist Buddha, the enchanting emotional font in the band poster.

11, orthodox font design, mostly used in CI, usually changes the font uniformly for strokes, such as thickening horizontal strokes, sharpening the head of vertical strokes, and changing dotted strokes into circles or hearts. The principle is to unify, and change the parts no more than two types of these poster design tips that you have to know.

1. Understanding posters

Posters, also known as posters, have a long history, from hand-painting to printing. With the development of social market, they are the most intuitive and popular art forms in the art design field, which can show off their individuality and truly record the changes of the times. It is a popular art form in which we can

. Behind the rich visual language, unique personality style and creativity, poster art hides deep connotation. From the research point of view, poster must be the most popular, typical, attractive and appealing cultural symbol at that time as a carrier of information dissemination, reflecting the local social, political, economic and cultural connotation at that time. From the appreciation point of view, it also contains the designer's unique creativity and artistic style, more like a mirror of the times, reflecting history and culture. Therefore, no matter whether the poster design must have a very strong visual impact and artistic appeal, the basic elements of the poster design are eclectic, and the successful poster picture should have a strong visual center, novel and simple form, and the picture must have a unique artistic design style and distinctive design characteristics, and the theme is clear and conspicuous, so that people who see the poster can understand the message of the poster design in a short time.

2. Poster design

1. The theme is distinct

Every poster should have a specific content and theme, so the graphic language should also combine this theme, and it must not be expressed aimlessly, but should choose an appropriate starting point on the basis of rational analysis and express ideas creatively with unique visual elements.

2, strong visual impact

Posters are generally set outdoors, and the quality of their advertising effect is closely related to whether the work itself can attract viewers' attention. A work with strong visual impact will make people stop and pay attention to the content expressed in the work patiently, thus leaving a deep impression and endless aftertaste. There are many ways to enhance the visual impact of the picture in graphic design, such as beauty, joy, sweetness, etc. from the content point of view, contradiction, space inversion and so on from the form point of view.

3. Let the graphics speak:

The graphic language in the poster pursues the theme with profound connotation with the most concise and effective elements. A good poster works need no text annotation, and people can quickly understand the author's intention after reading the graphics.

4. Rich in cultural connotation

An excellent poster works not only can successfully convey the theme content, but also has certain cultural connotation. Only in this way can it communicate with the viewers emotionally and spiritually, thus reaching a higher level (such as the cultural spirit of the China nation)

5. Without individuality, there is no art. Since ancient times, countless artists have been tirelessly pursuing art. The personality of poster design is reflected in all aspects, such as the uniqueness of poster list, the novelty of graphics, and the striking form of layout.

3. Precautions for Posters

1. Posters must clearly indicate the location of the event and the main contents of the time schedule. Some encouraging words can be used in the text, but the facts cannot be exaggerated.

2. Posters should be concise and concise, and the length should be short and pithy.

3. Poster typesetting can be done artistically to attract the audience.