Readers of "Eating for 7 Days":
The backbone of social consumer groups who know how to live;
They pursue exquisite life and know how to enjoy life;
They are elite people, who are emerging or have made great achievements in the industry;
They have certain artistic accomplishment and life taste, and they are followers and practitioners of quality life.
They are a group of urban men and women who dare to undertake and enjoy life. They are open-minded and active, their personalities tend to mature, and their tastes gradually develop, but they don't stick to stereotypes.
They may be the backbone and elite of the company's business from five to nine, freelancers in the city, sensitive to the trend of food fashion, and they love food and know how to live.
The reader's data description of "Food is still 7 days":
Average food consumption: 2,111 yuan/month;
Their age is 25-45, and their core age is 28-35;
monthly income of readers: more than 8,111 yuan;
the majority of them enjoy higher education at or above college level. Newsstand 15% readers subscribe to 15%
hotels 41% entertainment venues 5%
office buildings 5% bank outlets 2.5%
7.5% star-rated hotels 11% magazine power and coverage of major newsstands in Hang Cheng, cutting-edge, outstanding posture, has formed a reputation and climate in the newsstand terminal, facing the public readers;
This magazine has launched direct investment in the boxes of mainstream high-end hotels (restaurants) in Hangcheng, creating a communication platform of "Box Network of High-end Consumer Places in Hang Cheng", and directly targeting important high-end people with strong consumption power in catering and entertainment. The exhibition channel of "Food is still 7 days": (in no particular order)
Zhiweiguan Weizhuang Zhang Shengji Xiangzhang Yayuan Huangfaner Four Points by Sheraton Wang Runxing Kitchen Workshop Manjianghong Jiangnan Honglou Longxi Hotel Jinlinglong Ganlongfang Donghong Private Cuisine Banana Leaf Restaurant Birds and Flowers Half an acre of land Dingge Blackfish Restaurant Modern People Hangzhou Restaurant Honglou Hotel Qian Feng Hotel Hangzhou Hongzi Chicken Restaurant Gangli Restaurant Yanzhou Mansion Emerald Famous Lu. Dingyan Restaurant Lifu Cantonese Hongxi Restaurant Yulinglong Haihua Hotel Good Sunshine Hongni Chuanzhe Club Tangfu Juyalou Mountain Sigh Jiazhaofeng Catering Don't Drink in Qingchun Family Mansion Macau Street Tianjie Restaurant Dongyang Restaurant Huanglong Hotel Overseas Chinese Hotel Hongfu Hall Nanshan Family Colorful Tuna Seafood Fire Dragon Hall Jiayi Seafood Supreme Shark Guanjianglou Linjunge Macau Doulao Wu Shan Minglou Tonglefang Baguo Buyi West Xiangzhangmingyuan, a coarse restaurant in Lake Spring
There are 1,311 newspaper buckets and 1,111 boxes directly, and the distribution channels are increasing ... This newspaper touches many aspects of citizens' lives from the perspective of "food", covering a wide range, with strong reader resources and high consumption power.
according to the different communication needs of catering brands, the columns of food advocacy, food-oriented activities, food-oriented famous shops and food-oriented tasting, combined with the editing characteristics of this newspaper and readers' reading habits, and with the theme text of editing culture and high-quality visual pictures and designs, convey the sense of brand experience value to readers, or directly realize seasonal promotion communication.
brand soft publicity: to serve the needs of customers' theme publicity, open up special columns that conform to the characteristics of products and weekly editors, and design corresponding editing themes according to readers' reading habits and interests, which are suitable for the promotion and reporting of customers' brands or activities. Such as in the form of "supplements and special issues" of this newspaper. 1. The newspaper's own marketing and reader promotion activities, such as "trying to eat food" and "7-day independent tasting", set readers and embed customer brand experience or product display, which are good promotion means.
2. With the help of the planning ability of professional advertising companies, we will achieve long-term strategic promotion cooperation with customer brands, integrate unique market resources and the appeal of the media itself, and achieve further effective dissemination and promotion in depth and span.
Multi-media cross-domain publicity: We can carry out multi-media, cross-domain radio, television, newspapers, internet, mobile phones and other all-round publicity for advertisers. The special website "Food is still 7 days", Zhejiang online food forum, Zhejiang film and television channel "Chef Starshine" and Zhejiang Mobile Newspaper can provide support and help for advertisers. Regular advertising space specifications (height× width) three-cover, back cover, full-page 33× 23 61111 38111 11111 half-page 16.5×23/33×11.5 31111 19111 51111 two-way 13×23 25111 16111 41111 banner/ Fangtong 6.5 × 23/11.5 × 13 13511 8111 21111 1/2 banner 6.5×11.5 6811 4111 11111 special advertisement format price special-shaped format cover 6×8 28111 newspaper eye 4×4 21111 newspaper flower 3×6 7511 inside page special-shaped version vertical 1/3 version 31× 7.