Business Plan Market Opportunity

Business Plan plays a benchmarking role in the whole process of entrepreneurship, and he guides you in the long struggle to go in the right direction.

I. Overview of the development of market opportunities

With the affluence of material life, people are increasingly focusing on the cultivation of leisure life interest, accompanied by changes in the family structure, work pressure, interpersonal relationships gradually tended to fade, and more and more people will be emotionally involved in the pets, the dependence of the relationship between people and pets. The relationship between people and pets will become stronger and stronger with the passage of time. In China, more and more people have pets, and currently Beijing, Shanghai, Guangzhou, Chongqing and Wuhan are recognized as China's top five pet cities. pet cities? In the next decade, there will be an explosive growth in the number of pet owners in China. Along with the growth in the number of pets, the domestic pet market has entered a period of rapid development. The huge consumer demand for pet services is expanding, and the demand for investment is relatively growing, and in the next ten years, China's pet industry will take a new step forward.

However, there is not yet a large enough pet organization large enough to guide the domestic pet market, so the pet market still has a very large investment value.

2. Company Overview

Kile Pet Chain is a chain of pet food, supplies retail, pet medical, pet

grooming, pet matchmaking, pet funeral, pet boarding, pet training and other pet peripheral industries as one of the chain organizations, to? Kile Pet Chain Store? for the company's brand, to join the investment to expand the business area, adhering to the concept of serving the majority of pet lovers and pets, to ? Let God and you satisfied? For the slogan, committed to the development of the domestic pet market, to create China's flagship pet brand.

Third, the target market, the description and forecast of the target customers

Qile pet chain is committed to pets and peripheral services, services include: pet purchase consulting, pet sales, pet matchmaking, sales of consumer goods (including food, clothing, collars, traction ropes, jewelry, etc.), pet beauty (including bathing, hair trimming, nail trimming, styling, design, and so on), pet beauty (including bathing, hair trimming, nail trimming, styling, and so on). (including bathing, hair trimming, nail trimming, styling, coloring, etc.), pet medical care, pet photography, pet training, pet boarding, etc. The target customer groups are mainly concentrated in the city laid-off workers, the elderly, college students, freelancers, housewives and other pet lovers. Keeping pets requires a certain amount of economic strength and sufficient free time, so our target customers are located in the economic strength of the full-time wife, widows and orphans, college students and urban families only child.

Four, the competitive market and competitors analysis

Competitors: With the heating of the pet market, there are more and more people involved in the pet industry, so the company's main competitors from the peer group. With the opening of the Chinese market, I believe that soon there will also be international brands to enter the domestic market, foreign brands for potential competitors.

Competitive market: the current market has existed in the pet supplies stores and pet hospitals, flowers and plants market small-scale pet trafficking, some nail salons have also been involved in pet beauty.

V. Company strategy and development planning

The company uses a combination of physical operation and network community marketing model, online through the forum community model to publicize the company, to attract potential customers, and offline through the physical chain stores to open up the market. Through the chain of franchises, within five years to cover a county and city areas, the chain store expansion broken hundred, seven years to expand to provincial areas, 10 years to expand the business to the national scope.

Six, the company's financial forecast and profit model

A financial expenditure

1 technology learning costs

Generally speaking, most of the pet store operators do not have relevant industry experience (pet grooming, pet training). This requires operators to attend professional pet grooming courses and obtain the appropriate ? Pet groomer? qualification certificate. The cost of this is about 6,000 yuan.

2, pet grooming facilities

and beauty salon industry, pet grooming also need certain basic facilities. Such as beauty table, bathing pool, electric clippers (about 2,000 yuan), beauty scissors (three or four, about 2,000 yuan), cutter head (five, about 1,000 yuan), water blowers, hairdryers (high-power, different from human use), water heaters. If you run a pet hospital, you also have to factor in the investment in medical equipment, medical drugs, and so on. The cost is between 1~2 million.

3, housing costs

This mainly involves store decoration, rent and utility costs. Usually, the pet store does not need extra decoration, in order to beautiful and generous appropriate. Beijing, Shanghai and other rent is more expensive, an average of 5,000 yuan, mostly six months or a year to pay.

4, labor costs

Just learned out of the pet groomer (C level) monthly salary of 1000 ~ 1200

around. After the trial period, the cost of a pet groomer (level C) is the basic salary (1000~1200) + 10%~15% commission. If you hire a B-level pet groomer, the pet groomer's salary will be higher accordingly, with a monthly salary of basic salary (1500~2000) + 15%~20% commission.

5, the cost of goods

The store should be operated in all aspects of clothing, food, housing and transportation goods. 10,000 yuan to buy including camp

nutrition, including food, 5,000 yuan to buy toiletries, 5,000 yuan to match some other kinds of goods. The first is the first time I've ever seen a woman with a baby in her arms," he said. These costs are about 20,000 yuan. If the pet store business live items, the investment will be more money.

Second, the profit model

Chain stores in the sale of consumer pet products, the cost of services for the company's main source of profit, while expanding the franchisee can collect part of the franchise fee as a profit and open up the market channels.

According to the law, investment in pet stores, within six months will not be profitable. Food, supplies gross profit in about 20%, beauty in about 60%. According to the rent of 2000 yuan / month, the monthly operating income of more than 5000 yuan, can be capital preservation. You can earn back your capital in two years. Business plan innovation point

Pet things industry is an emerging industry, and the traditional industry can not compete. Pet supplies store customers are very special cats and dogs and other pets. Pet store location is the opening of the store by

Need to consider a variety of factors. It includes the size and characteristics of the surrounding population

, the number of pets, peer competition, the convenience of transportation, the characteristics of nearby businesses, real estate into, the duration of the contract, the trend of population change

trend and relevant laws and regulations. The location of the pet store should be chosen in the downtown area, residential areas or specialized animal markets. The store should be clean and bright. In choosing the location of the store

when we choose to avoid the busy commercial areas. We also do not choose stores that require high rents. According to the country there are corresponding

they may see the cat or

the dog will be startled. For these people

it is not polite.

And owners of pet supply stores are sure to consider that opening a store in a busy commercial area will hurt their business.

We chose a location in an open area

with plenty of parking.

Third, if the store But will bring pets

Once cats and dogs in the grooming or waiting time from the store

It is easy to cause injury. Moreover, opening the store in the center of the city or a busy area will also have an impact on the surrounding residents.

The relative

business

Air will

VII, the entrepreneurial team

Chairman: Yuan Chaojie (on the company's decision-making on the major events)

General Manager: Liu World (General Manager of the Group's highest executive management leader of the Group's enterprises, the Group's enterprises in the overall business)

Finance Manager: Zheng Jiajun

(responsible for the company's financial, accounting and tax matters)

Director of Administration: Xie Yasha

(coordinates the work of various departments, staff attendance, etc.) Service Manager: Cheng Yihuan (responsible for a variety of services)

Sales Manager: Shi Dengqiang (responsible for the sale of products and services). (Promotion) Marketing Manager: Guo Bin (responsible for the development of the market)

VIII, potential or possible financing channels

A bank loan to create our company, and then listed on the market to raise funds, the first part of the funds with

do a good job of publicity, and then later to obtain a certain amount of profit after the development of the product and the market to expand, to open branches across the country, the team will not be able to get the money, but to the market, and to the market. To open stores across the country, the team each went to the bank loan 30,000, got 15 million, open the company listed, and then financing about 5 million.

Second, looking for investment partners, through the social or online financing platform to find

find partners.

three, relatives and friends borrowing

;