I. Tourism and Love of Beauty
Human beings are inseparable from nature. People rely on nature to survive and develop, in addition to the natural demand for indispensable plants and animals and air, sunlight, water and other material information, but also often from the natural beauty of the spiritual food for aesthetic enjoyment. Marx made an eloquent exposition of this. He said, "The more universal man is than the animal, the more universal is the range of inorganic nature by which he lives. In the sphere of cognition, such things as plants, animals, ores, air, light, and the like, which form part of man's consciousness, sometimes as objects of the natural sciences, sometimes as objects of the arts, they form the inorganic nature of the spiritual side of man, i.e., the food of the spirit."
Nature as a material material, only to give people the conditions of life survival, but as spiritual food, it gives people the sublimation of the beauty of life, so that people can get the "extreme audio-visual entertainment" to delight the body and mind of the enjoyment of the beauty of the mind and soul, to get shaken up the temperament, the heart of the artistic inspiration of the excitement. It is like the melodic beauty of music, the image of painting, the mood of poetry, drawing people with a meaningful sense of beauty. This is the advanced spiritual enjoyment of human beings which is different from that of animals and primitive people. Therefore, traveling to nature to aesthetic, is a noble activity for human beings to recognize and enjoy the beauty. Nature and social history are the two major environments for human existence and activities. In the social environment, there are truth, goodness and beauty, there are also false, evil and ugly, social work has joy, but also often have sorrow and worry. The natural environment (except for disasters that should be avoided), as an object of aesthetics, gives people unlimited happiness with its pure, simple and colorful beauty, and enables them to obtain the harmony of life. Engels was y touched by this when he said, "Nature is grand and magnificent, and in order to take a break from the movement of history, I always run to it with love and admiration." ("To George William Lamplugh," in The Complete Works of Mann, vol. 39, p. 63) This shows that to go to nature to receive beauty is the need of human life tension and relaxation, the combination of work and rest, and it is an important way to make the human brain to get the spiritual health care and the life to get the harmony of the movement.
Appreciate the beauty of nature, but also get the great infectious power of beauty. It can cultivate temperament, purify the mind, make people forget to worry, eliminate distractions, to reach a pure and free spiritual realm. Engels in this regard has had a true experience and enlightening insights: "You grasp the cable of the bowsprit, look at the waves that are washed away by the keel, they splash white foam, far away from flying over your head. You look again at the turquoise sea in the distance, where the waves surge and toss and never cease. The sunlight is reflected into your limits from countless glittering mirrors, and the turquoise sea melts into wonderful colors with the azure mirrored sky and the golden sun,-and then all your cares, all your recollections of the enemies of the world and their plots and cunning, melt away, and you dissolve in the proud consciousness of the infinite Spirit of Freedom. in it." ("Landscape", see (Marx and Siges on Art, Book IV, page 393) Indeed, nature's heavenly creation of the beauty of the image, the beauty of the spirit, the beauty of the style, can make a person's heart open, noble character, purity of mind, and cultivate the sentiment of beauty. Fan Zhongyan wrote "spring and scenery" and "relaxed and happy, forgetting all favor and humiliation", Liu Yuxi wrote "a crane in the clear sky rows up the clouds, will lead the poetry to the blue sky", are the performance of the beautiful scenery touching people's temperament All of these are clear evidence that beautiful scenery touches people's temperament. Therefore, to travel to the nature to appreciate the beauty, is to beautify the soul and inspire the art of a great pleasure.
Love of beauty is human nature, the love of natural beauty is especially so. Lu Xun said: "dawn sunrise repentance, Yao grass for flowers, if not idiots, do not understand touched." This reflects the objective fact that all people love natural beauty. Marx and Engels have also vividly described this love of beauty: "In the bosom of nature, the chains of the bourgeoisie are removed, and Mary Flower is free to reveal her own inherent nature, and therefore she exudes such vigorous interest, such rich feelings, and such a humane ecstasy of nature ... ..." ("The Holy Family," in The Complete Works of Mann, Vol. 2, p. 217) Why does the beauty of nature have such a powerful charm to inspire man's love of beauty? Because the beauty of nature, in addition to the objectivity of natural objects, but also the subjective feelings of the aesthetician at work, it is the objectification of the essential power of man. It can be seen, the human nature of love of beauty and the harmony of natural beauty, which is the nature of natural beauty to produce the essence of the role of love.
The so-called aesthetic nature is the nature of human aesthetic practice for a long time. Marx's famous assertion that "labor creates beauty" also contains the meaning that labor creates aesthetic ability. He said: human five senses can feel the beauty, such as the ear can appreciate the music, the eyes can feel the form of beauty, is the result of the long-term environment of beauty inculcation. People's aesthetic nature is gradually formed and developed from generation to generation. Therefore, we should go more towards nature, in order to activate the inherited nature of love of beauty, in the acquisition of natural beauty of selfless spiritual food, and at the same time, to further improve the aesthetic ability of human beings, so that the value of life can be sublimated. May people run to nature with open feet, embrace natural beauty, improve the cultural quality of appreciation of beauty, reshape the cultural image of man, and thus promote the great cause of creating beauty.
Tourism and human civilization
What is tourism? According to Yu Guangyuan, a famous economist, "Tourism is a kind of short-term special way of life for residents in modern society. This way of life is characterized by off-site, amateurism and enjoyment." (Quoted from Tourism Aesthetics, edited by Qiao Xiuye) This "enjoyability" is mainly the aesthetic enjoyment in tourism. With the improvement of civilization, people have spare time and consumer spending to meet this spiritual enjoyment, so the tourism activities, the number of tourists increased dramatically. Tourism is a modern way of life from the outgoing economic consumption to obtain spiritual pleasure.
The role of tourism is multifaceted, but the main civilization is a higher degree of aesthetic enjoyment. Aesthetician Ye Lang believes that "tourism, in essence, is an aesthetic activity. Leaving the aesthetic, but also talk about what tourism? Tourism involves all fields of aesthetics and all forms of aesthetics. Tourism activity is aesthetic activity." ("Tourism can not be separated from aesthetics") Indeed, tourism involves the natural beauty, artistic beauty, the beauty of life rich content. It is centered on the tourist landscape, widely involved in the beautiful landscape, flowers, trees, insects and fish, sun, moon, clouds and other natural scenery, pavilions, temples and pagodas, modern architecture and other human landscapes, carving, painting, poetry and couplets and other literary arts, folk customs, fairs, construction and other social customs ...... from the various aspects of the sense of beauty. Tourism is also in the eating, living, traveling, shopping, entertainment aspects of life pleasure, is really a comprehensive aesthetic enjoyment.
Tourism and human civilization are mutually promoting the development of each other. The rise of tourism is the result of the development of modern civilization over the past hundred years. With the rapid development of the economy, the tourism industry continues to prosper. On the contrary, the development of tourism has greatly contributed to the economic development. Because the three elements of tourism - the development and construction of tourism resources, the modernization of tourism facilities, and the scientific and efficient management of tourism - will inevitably lead to the synergistic development of a variety of economic sectors and cultural industries, resulting in a comprehensive effect. To make the six elements of tourism eat... To make the six elements of tourism food, accommodation, travel, tourism, shopping, entertainment supporting the development of tourism culture to form a three-dimensional structure of the three levels - the material level, the institutional level, the three-dimensional structure of the spiritual cultural level, will inevitably lead to the material civilization and spiritual civilization of the many aspects, resulting in a holistic effect. As a result, China has put forward the policy of "tourism for social development and prosperity", and some tourist cities have put forward the slogan of taking tourism as the leader to drive the development of the whole industry. It can be seen that tourism is a social activity that develops with modern civilization and promotes the construction of modern civilization.
Modern tourism has a positive significance in improving the modern consciousness of the whole nation. It has deep significance in broadening the horizons, emancipating the mind and nurturing the culture, both in improving the quality of the nation and the value of personal existence. Tourism is conducive to reform and opening up, in order to promote economic and trade development with tourism stage singing economic and trade drama, in order to promote the backward areas of the interior to the developed coastal areas to expand their horizons, in order to use tourism resources to poverty alleviation to become rich, in order to advocate moderate consumption to speed up the turnover of funds, the government promotes tourism, people run the tourism industry and participate in the tourism industry to enhance the awareness of the tourism is no longer regarded as idleness and not doing their jobs. The concept of commodity economy and the concept of cultural consumption, by the wind of tourism to the hearts of people in backward areas. In other areas difficult to break through the confinement of consciousness, broken through the channels of tourism. The potential function of the conceptual renewal and cultural
cultural spiritual awakening brought about by overseas tourism is immeasurable. A large number of foreign tourists to China, a large number of overseas compatriots, Hong Kong, Macao and Taiwan compatriots back to the mainland tourism, brought the overseas economy and culture in the fresh nutrition. This kind of domestic and international circulation formed by tourism, in expanding the new concept of economy and absorbing the modern cultural awareness of the elastic function, to deepen the reform and opening up undoubtedly have a catalytic effect.
Tourism is an effective way to promote national culture and build a spiritual civilization rich in national characteristics. The tourist landscape is rich in national culture. All kinds of ancient architecture of the structural form, construction techniques, patterns and carvings, etc., are reflected in the cultural connotation of national characteristics. Cultural relics and monuments directly display the history and culture. As the tourism flow resources of folk customs, poetry and myths and legends about the scenery and other tourism literature, carrying the national character, psychology, spirit, ethics and morals. Viewing these tourism aesthetic objects, will naturally accept the national culture of inculcation, cultivate national spirit, patriotic feelings. This is the deep soil for building modern spiritual civilization. Hong Kong writer Huasha in the "mother-daughter tour of China" book wrote: "I want to step in the footsteps of our ancestors, the taste of five thousand years of cultural splendor, I want to rely on the body of the 'heirloom' birthmarks, to pay homage to the golden dragon, the ancient Orient." This shows that reflecting the history and culture, cohesion of the ancestors of the spiritual character and ingenuity of the tourist landscape, will give people thought enlightenment, spiritual inspiration and cultural and artistic nutrition.