The development of Lanzhou beef ramen is generally divided into four stages:
The first stage is from 1915 to the early 1980s, the founding until the reform and opening up of the country, there is no popularity, and there are at most a dozen noodle shops after the founding of New China.
The second phase, from the early 1980s to the mid-1990s, saw a surge in quantity and a wide variation in quality. With brand recognition, the popularity of a single store began to affect sales, and operations expanded heavily out of town. At that time in the beef noodle restaurant seating shortage, the location is narrow and uncomfortable, poor hygiene, diners also have to squat in the street to taste the ramen, which is also a big part of the old Lanzhou landscape. From the early 1990s new-style beef noodle restaurant chains began to make improvements to the above shortcomings. But the fast-food character of the whole beef noodle restaurant remains.
The third stage of the mid-1990s, chain franchising began to appear, entrepreneurial standard operation gradually become **** knowledge.
The fourth stage from the mid-1990s to the present, the construction of corporate culture and standardized industrial processes began to establish and develop. Lanzhou beef ramen in the number of fissile growth in the rapid realization of the quality of the transformation from local snacks to popular fast food.
Lanzhou beef ramen development pace continues to accelerate, business varieties are increasingly rich, business outlets increased significantly, the brand image has been significantly enhanced, showing a regional dietary characteristics and modern catering industry fusion of development trends, which laid a good foundation for the industrialization of the development of the Lanzhou beef ramen. 2013 rough statistics, Lanzhou City, there are about 1,200 beef noodle restaurant, the scale is huge.
In 1999, Lanzhou Beef Ramen and Beijing Quanjude Roast Duck and Tianjin Dogfu Baozi were identified by the state as the three major Chinese fast food pilot promotion varieties. Lanzhou beef ramen was thus promoted to "China's first noodles".
In June 2007, the city of Lanzhou collected logos at home and abroad, and selected one of the nearly 500 works as the unified logo of Lanzhou beef ramen, which has been applied for registration as a trademark. Its pattern is green as the main color, and the figure resembles a cow's head but shows the action of pulling noodles. In daily life, consumers can't know how well the "standard" is met only as diners. Therefore, officials have authorized the use of the "Lanzhou Beef Ramen" trademark for noodle shops that meet the standard, so that consumers can tell at a glance whether the store is "authentic".
September 28, 2007, by the Lanzhou Municipal Government, Gansu Provincial Department of Commerce sponsored by the first "China - Lanzhou Beef Noodle Festival" in the grand opening of the Oriental Red Square, Lanzhou Beef Noodle logo to unveil the mysterious veil, "cattle bowl" sculpture debut! Oriental Red Square. At the opening ceremony, the assistant governor of Gansu Province, the mayor of Lanzhou City, Zhang Zinliang and the Secretary of the Bureau of Industry and Commerce of Gansu Province, Zhu Xin*** with the unveiling of the Lanzhou beef noodle logo. The organizers of the logo to the winning works of the author Yu Ling issued a 5,000 yuan bonus, and for the selection of the "public's favorite beef ramen restaurant" and "etiquette star" awarded, issued certificates. The 10 "Citizen's Favorite Beef Noodle Restaurants" were the first to use the Lanzhou Beef Noodle logo, and the first trademark was awarded to the Lanzhou Hotel in Beijing.
In 2009, the authorization of this trademark was fully carried out.
In 2010, Lanzhou City had 1,099 beef noodle stores, including 639 halal noodle shops, with a total business area of more than 60,000 square meters, more than 10,000 employees, and an annual turnover of 1.2 billion yuan. Lanzhou Municipal Government plans in the next three to five years, the establishment of a collection of scientific research and development, technical training, production and processing, logistics and distribution, chain management as one of the beef ramen industry system covering the whole country, the development of processing, distribution, sales, labeling, management, service and so on, "six unified" chain stores.
In May 2010, the State Trademark Office passed the application for registration of "Lanzhou Beef Ramen".
On July 2, 2010, experts from the China Cuisine Association named Lanzhou City in Gansu Province as the "Hometown of Beef Noodles in China", aiming to carry forward this famous brand of national catering.
On the afternoon of March 31, 2012, the Office of Human Resources and Social Security of Gansu Province held a symposium to listen to the opinions and suggestions of experts and related parties on how to promote the standardization, professionalization and industrialization of Lanzhou beef ramen. Zhu Zhiliang, consultant of the Standing Committee of Gansu Provincial People's Congress, honorary president of Gansu Human Resources Industry Association and former deputy director of Gansu Provincial People's Congress Standing Committee, was appointed as consultant of National Specialized Occupational Competency Examination and Appraisal Committee for Lanzhou Beef Noodle Making in China. Ma Shaomin, deputy to the 11th National People's Congress, winner of the 24th Plum Blossom Prize of Chinese Drama, national-level actor, leading talent of Gansu Province, and deputy director of the Provincial Peking Opera Troupe, was appointed as the "Ambassador of Lanzhou Beef Noodle Making in China".
On the morning of August 6~August 26, 2012, "2012 China Lanzhou Beef Noodle Festival" was grandly held by China Chamber of International Commerce (CCCI), China Cuisine Association (CCA), Lanzhou Municipal Party Committee and Lanzhou Municipal Government at the Gansu International Convention and Exhibition Center***.
On the afternoon of August 6, 2012, the China-Lanzhou Beef Ramen Industry Upgrading and Development Summit Forum was held in Lanzhou.
On the morning of September 7, 2012, Gansu Xinglong Lanzhou Beef Ramen Vocational Training School was inaugurated in Lanzhou, marking the birth of China's first Lanzhou Beef Ramen Special Vocational Competence Training School, which will play an effective role in promoting the development of Lanzhou Beef Ramen standardization, vocationalization and industrialization.
In the folk Lanzhou beef ramen and Shanxi knife-shaved noodles, Henan chow mein, Sichuan dan dan noodles, Beijing fried noodles, Wuhan hot noodles, Kunshan Ao zao noodles, Zhenjiang pot cover noodles, Hangzhou slice of Sichuan, Jilin Yanbian cold noodles, for the top ten noodles in China, is rare and delicious noodles.