Huang intends to join the chain 1997. 1997, "Huang" established a plan to base itself on the provincial market and develop the surrounding markets, and the number of chain stores grew to more than 130. "Huang" chain stores rely on Nanchang market to develop franchise chain stores.

The establishment of "Huang" is inseparable from its founder Xu Guifen, and the key figure in the exploration and development of its chain operation is the president Chu who holds the key. In the first three years of Chu's tenure, "Huang" achieved fission expansion. The chain store developed from Xihu District to Nanchang City, from Nanchang City to the surrounding four counties and five districts, and then covered the whole province and went to the whole country. From small regional brands to large regional brands, the output value doubled year after year.