In order to cope with the impact of the epidemic, eight departments, including the Propaganda Department of Shenyang Municipal Committee of the Communist Party of China, the Network Communication of Shenyang Municipal Committee, and the Shenyang Municipal Bureau of Commerce, have carried out policy measures and thematic activities to expand new consumption with new services, guide the return of market popularity with policies and activities, help commercial circulation enterprises tide over difficulties, survive and seek development, improve market confidence, and promote consumption supplement and potential release.
Li Bin, deputy director of Shenyang Municipal Bureau of Commerce, said at the meeting that during the consumption season of benefiting the people, major commercial blocks, business circles and key commercial circulation enterprises will carry out special series of promotional activities such as shopping festival, food festival and special sale season, organize enterprises to carry out discount activities such as coupon return, card etiquette, full price reduction, coupon scanning and full return, and guide refined oil circulation and automobile circulation enterprises to innovate marketing models and optimize service measures. Carry out various forms of profit-making activities.
Among them, Li Bin specially introduced the issuing activities of residents' coupons at the meeting. Shenyang is aimed at about 81,111 needy people such as urban and rural minimum living allowances, marginal living allowances, destitute people and orphans. Consumer vouchers with an issuance amount of 7.919 million yuan were issued by residents of the whole city, including 31 million yuan catering vouchers and comprehensive vouchers. The public signals of Shenyang Information Center's grand event were issued through online reservation, installment distribution, random lottery and synchronous notarization.
Chen Liankuan, deputy director of Shenyang Civil Affairs Bureau, said that the difficult public vouchers were one of the important components of this activity, which organized a warm network for the difficulties. Since most of the difficult groups had no income or low income, Moreover, there are many disabled people and losers, and the penetration rate of smart phones and the online payment rate are not high. In order to facilitate their consumption and use, the difficult public consumption coupons are issued in the form of cash, which is different from other residents' consumption coupons, so as to ensure that the difficult people really enjoy the consumption subsidy policy.
The coupon is issued in three phases, the first phase of which was issued on April 11, with a total amount of RMB 11 million, including RMB 5 million for food consumption coupons. The comprehensive coupons are 5 million yuan. The second phase of * * * 211,111 coupons is planned to be issued on April 21, with a total amount of 11 million yuan, including 5 million yuan for food coupons and 5 million yuan for comprehensive coupons. The third phase of * * * 211,111 coupons is planned to be issued on April 31, all of which are food coupons, with a basic amount of 11 million yuan. The unused coupons in the previous two phases will be refunded. The service life of food and beverage coupons and comprehensive coupons is 11 days, and they are invalid to be recycled after expiration.
In addition, in order to cooperate with the activities of benefiting the people in the consumption season, the major financial payment and electric business service platforms in Shenyang put forward a number of measures to benefit the people and enterprises, support commercial enterprises to resume their operations and promote consumption. Among them, China UnionPay Liaoning Branch cooperated with major commercial banks to invest RMB 12 million in Shenyang, and issued coupons to people through China Unionpay Quick Pass APP at the same time, providing them to many consumers and businesses.