different brand histories have different brand positioning.

1. Different brand history: Wuhan Wufangzhai is a century-old shop, while Jiaxing Wufangzhai was founded in 1988, later than Wuhan Wufangzhai.

2. The brand positioning is different: Wufangzhai in Wuhan focuses on dumplings, while Wufangzhai in Jiaxing focuses on zongzi.