The knowledge economy requires young college students to take up the historical responsibility of entrepreneurship, and the increasing pressure of employment has pushed more and more college students onto the road of self-employment. The following is what I have organized for you about the Chinese fast food business preparation plan, to give you as a reference, welcome to read!

Chinese fast food entrepreneurship preparation plan chapter 1

First, fast food restaurant profile

1. The store hair belongs to the food service industry, the name of the city fast food restaurant, is a wholly owned enterprise. Mainly provides Chinese breakfast, such as doughnuts, small dumplings and other Chinese snacks and small dishes, lunch and dinner are mostly fried vegetables, smokeless grill.

2. City Fast Food is located in Weihai Road Commercial Pedestrian Street, the inaugural period is a mid-range fast food restaurant, the future will gradually develop into a Chinese fast food chain like KFC, McDonald's.

3.

3. The owner of the urban fast food restaurant is, restaurant manager, chef, all three have 6 years of experience in catering, with our wisdom, talent and a persistent heart for the cause, will certainly be a leader in this industry.

4. The store needs start-up capital () million dollars, of which () million dollars have been raised in place, the remaining () million dollars to the bank loan.

Second, the business objectives

1. Due to the location in the commercial street, the source of relatively rich, but there are many competitors, especially the store has just opened, want to open the market, must be in the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to stand firm in Weihai Road Commercial Walking Street, 1 year to recover costs.

2. The store will be in 3 years to set up 3 branches, and gradually develop into a strong economic strength and have a certain market share of fast-food chain group, in the island city many fast-food brands to break out of a world, and into the catering market, a well-known brand.

Third, market analysis

1. Customer source: urban fast food store target customers are: to Weihai Road Commercial Walking Street shopping and entertainment for general consumers, accounting for about 50%; nearby school students, store staff, neighborhood residents, accounting for about 50%. The number of sources of customers is sufficient, the consumption level of low-end.

2. Competitors:

Metro fast food restaurant near **** there are four major competitors, including a larger one, the other three are small fast food restaurants. These 4 restaurants have been in business for more than 2 years.? The fast food restaurants are both Chinese and Western, more expensive, and have a sparse clientele fountain. The other 3 small fast food restaurants have poor hygiene, poor service quality and crowded and dirty dining environment. We have seized the existing shortcomings of these 4 fast food stores and launched the "Good Price, Low Cost" program. Good quality and low price? and other marketing strategies, and strive to occupy a place in the fierce market competition.

Fourth, the business plan

1. Fast food restaurants are mainly for the public, so the price of food is not too high, is a low price.

2. Vigorously develop convenient snacks, breakfast to a wide variety of cheap, local conditions, the introduction of Chinese breakfast packages.

3. Lunch and dinner provide economical, nutritious dishes, and provide an elegant dining environment.

4. Always ready to develop new products to adapt to changing market demand, such as the establishment of this year's goal is? Meal delivery to home? service.

5. Operating hours: morning? Evening.

6. For the above plan, we will divide the work and do our part. We will work on hygiene, service, price, nutrition and other aspects of the concerted efforts to get more customers.

V. Personnel plan

1. Pre-opening of the store, the initial plan to recruit how many full-time employees (including how many cooks), how many temporary employees (including cooks) as follows:

1) through the labor market to recruit the city's account, have some work experience, have a good work ethic, aged between 20-30 years old, and interested in joining the catering industry.

Candidates to the special "Recruitment of workers registration form" and attached to the personal data to the restaurant interview.

2) After the interview, written test, physical examination, and sign a labor contract (including the probationary period).

2. In order to improve the overall quality of service personnel, recruited personnel are required to undergo two months of training, the specific content is as follows:

1) develop training programs, determine the purpose of training, and develop evaluation methods.

2) Implementation of the training program, the implementation of the study of "labor discipline" and a variety of rules and regulations.

3) Assessment of the induction, for those who fail to give a suspension to study, deduct 20% of the salary, until qualified. If three times the examination and failed, deduct all the wages and benefits of the month.

Six, sales plan

1. Before the opening of a series of publicity corporate work to introduce consumers to the store? Good quality and low price? The sales strategy, will also issue questionnaires, according to consumer demand, improve the store's products and services.

2. The introduction of memberships, quarterly cards, monthly cards, so as to attract more customers.

3. Monthly cumulative consumption of 1,000 yuan can participate in the end of the month lottery, the winner (1) can get a gift certificate worth 888 yuan.

4. Monthly cumulative consumption of $ 100 people, gift certificates worth $ 10, $ 200 gift certificates of $ 20, and so on.

VII. Financial Plan

All accounts in the store must be recorded in a timely manner, the expenditure and income of money must be recorded by the accountant or record before use, the use of double-entry bookkeeping, scientific methods of management, so as to avoid confusion in the accounts, daily income should be counted in a timely manner, all the menus and receipts must be preserved and receipts of the vouchers in duplicate in order to verify and All items in the store are the property of the store. All items in the store are fixed assets of the store, may not be arbitrarily destroyed or taken away, the total monthly income, excluding all costs, the rest into the bank; if after the monthly settlement, the income is higher than the plan, the salary will be adjusted moderately in order to mobilize everyone's enthusiasm for the work, such as found in the work of the hotel property destroyed without reason, will be deducted from the wages or bonuses of the responsible person.

1) The store's fixed assets ( ) million yuan

tables and chairs ( ) sets

business area ( ) square meters

freezers ( ) table

a number of cooking stove

2) the daily liquidity of how many million yuan

(mainly for emergencies as well as temporary stocking)

3) For the accounts to be To do day-to-day accounts, monthly accounts, quarterly accounts, quarterly accounts, year-end ledger, so that the profit and loss of the enterprise in the accounts at a glance, to avoid the blindness of business management.

Note: Because just opened, so in a variety of expenses to be carefully calculated, but to ensure the quality of meals, try to put the price down.

Chinese fast food business preparation plan chapter 2

First, the fast food restaurant profile

1. The store hair belongs to the food service industry, the name of the city fast food restaurant, is a sole proprietorship. Mainly provides Chinese breakfast, such as doughnuts, small dumplings and other Chinese snacks and small dishes, lunch and dinner are mostly fried dishes, smokeless grill.

2. Urban fast food restaurant is located in the commercial pedestrian street, the inaugural period is a mid-range fast food restaurant, the future will gradually develop into a Chinese fast food chain like KFC, McDonald's.

3.

3. Urban fast food restaurant owners are, restaurant manager, chef, all three have 6 years of experience in catering, with our wisdom, talent and a persistent heart for the cause, will be a leader in the industry.

4. The store needs start-up capital of 10,000 yuan, of which 10,000 yuan has been raised in place, the remaining 10,000 yuan to the bank loan.

Second, the business objectives

1. Because of the geographic location in the commercial street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, we must need to work on the quality of service and product quality, and further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the commercial pedestrian street, 1 year to recover costs.

2. The store will add 3 branches in 3 years, and gradually develop into a strong economic strength and have a certain market share of fast food chain group, in the island city of many fast food brands to break out of a world, and become a well-known brand in the catering market.

Third, the market analysis

1. source of customers: urban fast food store's purpose customers: shopping and entertainment to the commercial pedestrian street of general consumers, accounting for about 50; neighboring school students, store staff, neighborhood residents, accounting for about 50. the number of sources of customers in abundance, the consumption level of the middle and lower grades.

3. Competitors:

Urban fast food restaurant neighboring **** there are four major competitors, including a larger one, the other three are small fast food restaurants. These 4 hotels have been in business for more than 2 years.? Fast food restaurants both Chinese and Western, more expensive, the source of customers spring sparse. The other 3 small fast food restaurants have poor hygiene, poor service quality and crowded and dirty dining environment. We have seized the existing shortcomings of these 4 fast food stores and launched the "Good Price, Low Cost" program. Good quality and low price? and other marketing strategies, and strive to occupy a place in the fierce market competition.

Fourth, the business plan

1. Fast food store owners if the public, so the price of food is not too high, is the low price.

2. Vigorously develop convenient snacks, breakfast to a wide variety of cheap, localized Chinese breakfast packages.

3. Lunch and dinner to provide economical, nutritious dishes, and provide an elegant dining environment. 4. Always ready to develop new products to adapt to changing market demand, such as the establishment of the current year aims to? Delivery to home? service.

5. Operating hours: morning~evening!

6. For the above plan, we will divide the work and do our part. We will work on hygiene, service, price, nutrition and other aspects of the concerted efforts to get more customers.

V. Personnel plan

1. The store pre-opening, the initial plan to recruit how many full-time employees (including how many chefs), how many temporary employees (including chefs) are as follows:

1) Recruitment of the city's account through the labor market, have some work experience, have a good work ethic, aged between 20-30 years old, and interested in joining the catering industry.

Candidates to the special "Employee Registration Form" and attached to the personal data to the restaurant interview.

2) After the interview, written test, physical examination, and sign a labor contract (including the probationary period).

2. In order to improve the overall quality of service personnel, recruited personnel are required to receive two months of training, the specific content is as follows:

1) develop training programs, determine the purpose of training, and develop evaluation methods.

2) Implementation of the training program, the implementation of the study of "labor discipline" and various rules and regulations.

3) Assessment of the induction, for those who do not pass the suspension of learning, deduct 20 wages, until qualified. If three times the examination and failed, deduct all the wages and benefits of the month.

Six, sales plan

1. Before the opening of a series of publicity corporate work to introduce consumers to the store? Good quality and low price? The sales strategy, will also issue questionnaires, according to consumer demand, improve the store's products and services.

2. The introduction of memberships, quarterly cards, monthly cards, so as to attract more customers.

3. Monthly cumulative consumption of 1,000 yuan can participate in the end of the month lottery, the winner (1) can get a gift certificate worth 888 yuan.

4. Monthly cumulative consumption of $ 100 people, gift certificates worth $ 10, $ 200 gift certificates of $ 20, and so on. Seven, the financial plan

All accounts in the store must be timely accounting status, expenditure and income of money must be recorded by the accountant or record before use, the use of double-entry bookkeeping, scientific methods of management, so as to avoid confusion in the accounts, daily income should be counted in a timely manner, all the menu and receipt of the receipt of the menu must be preserved in duplicate in order to check and account for. All the items in the store are fixed assets of the store, shall not be destroyed or taken away at will, the total monthly income, excluding all costs, the rest of the bank; if after the monthly settlement, the income is higher than the plan, will be adjusted to mobilize the enthusiasm of everyone's work, such as found in the work of the hotel property damage for no reason, will be deducted from the wages of the person responsible for the bonus or salary. `

Easy Smart Office, Office Easy 1)The store's fixed assets ( )million yuan tables and chairs ( )sets

Business area ( )square meters

Freezers ( )table

Stoves a number of pieces

2)How many millions of yuan of liquidity for the day

(mainly used for emergencies as well as temporary stocking)

3)For the account

Note: Because just opened, so in a variety of expenses to be carefully calculated, but to ensure the quality of meals, try to put the price down.

Eight, Appendix

Appendix 1 Legal Requirements

In order to ensure food hygiene, to prevent contamination of commodities and harmful factors on the human body, to protect the health of the people, to enhance the physical fitness of the people, in strict compliance with the state, the relevant local laws and regulations require specific as follows:

First, the food manufacturing and business enterprises and food vendors must first obtain the administrative department of health issued by the health license, before the administrative department of industry and commerce, the food vendor must obtain a health license. Health license, before applying for registration to the administrative department for industry and commerce, without obtaining a health license, shall not engage in food production and business activities.

Food production operators are not allowed to forge, alter, lend health license.

Second, the food production and operation process must meet the following health requirements:

(a) keep the internal and external environment clean, using measures to remove flies, rats, cockroaches and other harmful insects and their breeding conditions.

(b) food production and management enterprises should have with the product variety, the number of food raw materials appropriate handling, processing, packaging, storage and boarding plant-type places.

(C) there should be appropriate disinfection, changing clothes, washing, picking up, lighting, ventilation, antiseptic, dust, fly, rodent, washing, sewage discharge, storage of garbage and waste facilities.

(d) The introduction of equipment and processes should be reasonable, to prevent cross contamination between the food to be processed and the food directly into the mouth, raw materials and finished products, food shall not come into contact with toxic substances, unclean substances.

(e) tableware, drinking utensils and containers holding food directly imported must be washed before use, disinfection, cooking utensils, utensils must be washed after use to maintain clean.

(6) Storage, transportation and handling of food containers and packaging, tools, equipment and conditions must be safe, harmless, clean and prevent food contamination. (G) direct cuts into the entrance of the food should have small packages or the use of non-toxic, clean packaging materials. (H) food manufacturing and management personnel should always maintain personal hygiene, manufacturing, sales of food is necessary to wash their hands, wearing clean uniforms; sales of direct-entry food, the need to use vending tools. (Ix) water must comply with national standards for urban and rural drinking water sanitation.

(j) the use of detergents, disinfectants should be safe for humans, harmless.

Third, prohibit the manufacture and operation of food:

(a) corruption and spoilage, rancidity of fats and oils, mold, worms, dirty, unclean, mixed with foreign objects or other sensory shape abnormalities that may be harmful to human health.

(b) Containing poisonous, harmful substances or contaminated by harmful, toxic substances, may be harmful to human health.

(C) Contains pathogenic parasites, microorganisms or biotoxins exceeding national standards.

(d) without a medical health inspection or test failed meat and its products.

(E) disease, death, poisoning or cause of death of birds, animals, aquatic animals and other items.

(F) container packaging dirty and unclean, seriously damaged or unclean means of transportation caused by pollution. '

(g) Adulteration, adulteration, forgery, affecting the nutritional health.

(viii) Processing with non-food raw materials, adding non-food chemical substances or non-food as food. Other food hygiene standards and health requirements do not meet.

Fourth, on schedule to accept the food hygiene supervision and inspection of the various health departments.

Chinese fast food business preparation plan article 3

First, business profile

Main business scope:

Catering services: fast food and related products

Various kinds of soft drinks

Type of business:

□ production and manufacturing □ retail □ wholesale? Service□Agriculture

□New industry□Traditional industry□Other

Previous relevant experience (including time):

II. Personal information of the author of the business plan

1999?XX Lobby Manager

XX?XX Cashier

XX?XX Property Management

Educational background, courses taken Relevant courses (including time):

Graduated from high school in 1987

Marketing skills training in 2000

Financial consultant training in 2003

SYB training in 2006

Market assessment

Description of the target customers:

1. Types of target customers: company staff students and Fashionable young people

2, the target customer eating habits: used to work and recreation fast and convenient dining

3, the target customer personality characteristics: like a relaxed environment is not willing to spend a lot of time for the meal

4, the target customer taste characteristics: fashionable tastes of the combination of Chinese and Western on the acceptance of fresh varieties of faster

Market volume or the enterprise is expected to Market share:

The restaurant is located in the geographical position relative to the surrounding radius of five hundred meters, a circle of about 0.8 square kilometers, the population density is high, the preliminary statistics 5?8 million people. Huayuan Industrial Park and Fukang Road economic zone to the company staff, Wang Dingdi and the distribution of more than 20 cybercafes in the south of Tiantou South, Tiantou South and several secondary schools and vocational colleges, the target customer composition is better, there are small and medium-sized company operators, managers and employees, outsiders, students, freelancers and recreationalists. According to the analysis of their life, work and income, the proportion of the target customer characteristics is high, all kinds of people dining time level is clear, the flow is balanced.

Market capacity or the enterprise's expected market share:

The restaurant is located in the geographic location of a new development area, all kinds of enterprises, the number of companies continue to increase, at the same time, the section of the Internet cafes and other young people focused on the rapid development of the place, the number of target customers in a steady state of growth.

The main advantages of the competitors:

1, operating time is long, there are fixed customer groups.

2. Low cost due to informal operation.

3. Low cost due to use of low quality raw materials.

4, do not pursue the scale, the flexibility of small quantities.

5. The advantage of low-cost labor.

The main disadvantages of competitors:

1. Informal operation, lack of advanced management concepts and clear corporate development goals.

2, non-standardized, standardized processing methods resulting in relatively difficult to control costs.

3, in most cases, in addition to fixed customers waiting for customers to come to the door, the lack of proactive business, neither marketing.

4, low-cost labor corresponds to a relatively low quality of personnel.

5, most do not have a brand concept.

The main advantages of this enterprise relative to competitors:

1, advanced ideas and standardized management.

2, standardization of products and services, standardization brings stable product quality and controllable costs.

3, better marketing concepts and proactive marketing tools.

4, create a good corporate image and brand to bring more stable customer resources.

5, staff training to improve the quality.

The main disadvantages of this enterprise relative to competitors:

1, shorter operating time, there is no sufficient accumulation of funds.

2, the operation of creative, but relative to competitors in the specification process, the early benefits may be lower.

3, while operating the side of the training can improve the quality of staff, reserve talent, but will increase costs.

4, the early stage of business has not formed a stable business situation.

5, because of the variety of products, products and time cross management is relatively complex.

Fourth, the marketing plan

1, the product

Lunch: convenient, fast, nutritious, hygienic, fresh flavor of the East and West

Dinner: standardized service

2, the price (a little)

3, the location

(1) location details:

Address: Chuxiong Road in Nankai District

Area (square meters): 70 square meters

Rent or construction cost: 3,000 yuan

(2) the main reason for choosing the address:

The area is located in a favorable geographical position, surrounded by the Huayuan Industrial Park and the Fukang Road commercial zone, the density of the population and the target customers are more ideal. At the same time, close to the vegetable wholesale market and the second refrigeration plant, picking extremely convenient, conducive to the purchase of high-quality raw materials, reduce transportation costs.

(3) sales methods (choose one and hit ?) :

Will sell or provide products or services to: ? Final consumers□Retailers□Wholesalers

(4) Reasons for choosing this sales method:

Directly facing the consumer terminal, the cost of service is relatively low, and at the same time, an effective cash flow can be formed.

4. Promotion

Personnel marketing: ? Cost forecast

Advertising: ? Cost Forecast

Public **** relations: ? Cost Forecast

Business Promotion: newspaper ads, business cards: ? Cost prediction: 500 yuan

V. Business organization structure

The enterprise will be registered as:

? Individual business □ Limited liability company

□ Sole proprietorship □ Other

□ Partnership

Proposed business name: Sai Ka Express Restaurant

Employees of the business (please attach the organization chart of the business and the number of job descriptions of the employees, see Attachment 1):

Position Monthly salary

Owner or manager Manager 1500$

Employees Kitchen in charge 1 operator 2 $800?3

Lobby in charge 1 waiter 2 $800?3

Business person 1 $1000

Business licenses and permits to be obtained by the enterprise:

Types Estimated cost

Enterprise business license $200

Tax Registration Certificate 200 RMB

Health Permit 200 RMB

***600 RMB

Legal liabilities of the enterprise (insurance, staff's salary, tax payment):

Type Estimated cost

Insurance 500 RMB/year

Salary 5800 RMB/month

Taxation Based on sales

2, the person in charge of the kitchen: responsible for the kitchen operation management, health supervision, tool cleaning supervision, the right to inspect the business staff purchased raw materials, the obligation to report to the manager of the proposal, while participating in the normal operation of the kitchen.

3, the kitchen operator: responsible for raw materials processed into the required shape, cleaning kitchen hygiene, cleaning processing tools, there is an obligation to obey the management of the person in charge of the kitchen.

4, the person in charge of the lobby: responsible for the daily management of the lobby, health supervision, service quality supervision, the right to test the kitchen to provide all the finished products, semi-finished products, have to report to the manager of the obligation to participate in the lobby at the same time the normal work.

5, service personnel: responsible for providing customers with reasonable and effective service, cleaning the lobby health, cleaning tableware, have to obey the management of the person in charge of the lobby obligations.

6, business personnel: responsible for the procurement of raw materials, business promotion, equipment management and contact with the appropriate departments to solve problems, have to report to the manager of the obligation.